Conde Nast Drafts an Internal 'Magna Carta' for Native Advertising

Conde Nast, publisher of Vogue and The New Yorker, has asked its editors and publishers to review a roughly 4,000-word document that lays out how the company will handle native advertising online, according to several Conde Nast executives.The document's aim is to give publishers and editors who might clash over native ads a quick reference guide to solve any disputes, the executives say. "There are things in there editors won't like, and things in there that publishers won't like," one editor said.In codifying its handling of the tactic -- an editor called the document a "Magna Carta" for native ads -- Conde Nast is breaking from rivals Hearst and Time Inc., which have avoided putting their policies on paper. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-05-28 00:00:00 UTC ]
News tagged with: #give publishers #publishers won #magna carta #native advertising #conde nast #native ads

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Nairobi International Book Fair Introduces Rights Trading

The 24th edition of Kenya's Nairobi International Book Fair this year adds a 'Rights Café' for business meetings and networking. The post Nairobi International Book Fair Introduces Rights Trading appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-09-25 21:32:51 UTC ]
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For premium publishers, proving an advertiser’s return on investment is more important than ever

Media execs took stage at the Digiday Publishing Summit to discuss the growing importance of ROI in ad campaigns this year. Continue reading at Digiday

[ Digiday | 2023-09-22 04:01:00 UTC ]
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Sharjah International Book Fair Names South Korea Its Guest of Honor

The upcoming 42nd edition of Sharjah International Book Fair will host South Korea as is guest of honor market in November. The post Sharjah International Book Fair Names South Korea Its Guest of Honor appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-09-08 21:04:09 UTC ]
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PRH: 9-Percent International Revenue Gains, January-June

Between January 1 and June 30, Penguin Random House saw its international revenues rise by 9 percent year over year, to €2.1 billion. The post PRH: 9-Percent International Revenue Gains, January-June appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-08-30 13:08:32 UTC ]
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Book Aid International: 25,000 Books for Ukrainian Libraries

A September shipment to Kyiv comprises new books donated by UK publishers for Book Aid International and PEN chapters' distribution. The post Book Aid International: 25,000 Books for Ukrainian Libraries appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-08-08 22:51:38 UTC ]
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Indigenous-Minority Poets from China: 15 Recordings for International Day of the World’s Indigenous Peoples, by Ming Di

Indigenous-Minority Poets from China: 15 Recordings for International Day of the World’s Indigenous Peoples, by Ming Di Audio Poetry [email protected] Tue, 08/08/2023 - 14:48 Photo by Nicolas Winkler / Flickr To celebrate the International Day of... Continue reading at World Literature Today

[ World Literature Today | 2023-08-08 19:48:59 UTC ]
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Introducing Ad Age Leading National Advertisers 2023

Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age

[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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Leading National Advertisers 2023—Spending is still growing, but a recession looms

Ad spending for the 200 biggest U.S. advertisers rose a solid 8% in 2022. Internet companies from Amazon to Ally drove ad spending growth, and digital media grabbed the lion's share of budgets for blue-chip marketers. Budgets could come under pressure amid looming signs of recession. Continue reading at Advertising Age

[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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Beijing International Book Fair Reports 2,500+ Exhibitors

In its first fully physical iteration since 2019, Beijing International Book Fair reports that it drew some 200,000 attendees in four days. The post Beijing International Book Fair Reports 2,500+ Exhibitors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-06-21 12:25:27 UTC ]
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Seoul International Book Fair Welcomes Guest of Honor Sharjah

Seoul International Book Fair opens with a 180-person delegation from Guest of Honor Sharjah and a visit from first lady Kim Keon-hee. The post Seoul International Book Fair Welcomes Guest of Honor Sharjah appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-06-15 18:45:31 UTC ]
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IPA’s Karine Pansa at Seoul International Book Fair

The two great pillars of the International Publishers Association were on the IPA president's mind as she spoke at Seoul's book fair. The post IPA’s Karine Pansa at Seoul International Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-06-15 17:58:06 UTC ]
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Beijing International Book Fair: A Four-Day Run This Week

Running four days starting June 15, the 29th Beijing International Book Fair is to be staged at the National Convention Center. The post Beijing International Book Fair: A Four-Day Run This Week appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-06-12 18:51:02 UTC ]
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Abu Dhabi International Book Fair 2023 Drew 1,300+ Exhibitors

The recently concluded Abu Dhabi International Book Fair reports its 2023 numbers, as well as interest from exhibitors for 2024. The post Abu Dhabi International Book Fair 2023 Drew 1,300+ Exhibitors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-06-08 15:18:39 UTC ]
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Jerusalem International Book Forum: Sharon Katz Is Now Director

Jerusalem International Book Forum opens applications for its Birger Fellowship and names new roles for Yoel Makov and Sharon Katz. The post Jerusalem International Book Forum: Sharon Katz Is Now Director appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-06-05 16:58:36 UTC ]
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International Booker Prize Winners on Nostalgia, Translation, and 'Time Shelter'

'Time Shelter,' written by Georgi Gospodinov and translated by Angela Rodel, is the first Bulgarian-language novel to win the prestigious International Booker Prize. The duo spoke with PW about the significance of the award, especially now. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-26 04:00:00 UTC ]
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World Literature Today Announces Finalists for 2024 Neustadt International Prize for Literature

World Literature Today Announces Finalists for 2024 Neustadt International Prize for Literature News and Events [email protected] Wed, 05/24/2023 - 13:17 Top row (left to right): Angie Cruz, Ananda Devi (credit: J.F. Paga (Grasset)), Jenny... Continue reading at World Literature Today

[ World Literature Today | 2023-05-24 18:17:59 UTC ]
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International Booker prize announces first ever Bulgarian winner

Georgi Gospodinov’s Time Shelter, translated by Angela Rodel, portrays a ‘clinic for the past’ and was praised as a ‘great novel about Europe’Georgi Gospodinov’s Time Shelter, translated by Angela Rodel, has become the first book written in Bulgarian to win the International Booker prize.Chair... Continue reading at The Guardian

[ The Guardian | 2023-05-23 21:00:47 UTC ]
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Student chefs cook thousands of meals for Montreal's Native Friendship Centre

Aspiring chefs from the Pearson School of Culinary Arts cooked 3,000 meals as part of a collaboration that helps culinary students meet their course requirements while helping out at the centre. Continue reading at CBC

[ CBC | 2023-05-21 07:37:00 UTC ]
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Abu Dhabi International Book Fair Readies Its 32nd Edition

One of the Arab world's largest bookselling fairs, the public-facing Abu Dhabi International Book Fair opens May 22. The post Abu Dhabi International Book Fair Readies Its 32nd Edition appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-05-15 11:42:52 UTC ]
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Rights in Reykjavik: An International Literary Festival’s Discussion

One size does not fit all when it comes to rights selling, as a Reykjavik Literary Festival conference on translation trends pointed out. The post Rights in Reykjavik: An International Literary Festival’s Discussion appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-05-12 21:46:21 UTC ]
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