Conde Nast, publisher of Vogue and The New Yorker, has asked its editors and publishers to review a roughly 4,000-word document that lays out how the company will handle native advertising online, according to several Conde Nast executives.The document's aim is to give publishers and editors who might clash over native ads a quick reference guide to solve any disputes, the executives say. "There are things in there editors won't like, and things in there that publishers won't like," one editor said.In codifying its handling of the tactic -- an editor called the document a "Magna Carta" for native ads -- Conde Nast is breaking from rivals Hearst and Time Inc., which have avoided putting their policies on paper. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-05-28 00:00:00 UTC ]
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The Jerusalem International Book Forum is postponed to May 2025, citing the need for 'a secure, safe, and open atmosphere.' The post Jerusalem International Book Forum Delays Its Next Edition to 2025 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-03-04 16:40:52 UTC ]
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During London Book Fair in March, the IPA will contribute to programming and hold various membership meetings on the sidelines. The post At London Book Fair: International Publishers Association Perspectives appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-02-12 21:39:37 UTC ]
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A market boosted by the elimination of sales tax on books, Taiwan is ready for a strong year at its upcoming international book exhibition. The post Taipei International Book Exhibition 2024: A Market Profile appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-01-30 19:49:02 UTC ]
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Ahead welcoming Guest of Honor Egypt to the Abu Dhabi fair, the Arabic Language Center is rolling out a busy program in Cairo. The post At Cairo International Book Fair: Abu Dhabi Arabic Language Center appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-01-25 16:03:12 UTC ]
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Haji Glover returns as CFO to Scholastic, following a short stint with Amazon. Ken Cleary takes up Scholastic's international lead. The post Scholastic Names Haji Glover CFO; Ken Cleary Moves to International appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-01-08 19:00:03 UTC ]
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With leading support from Hachette UK and Oxford University Press, Book Aid's shipment for kids and adults is in distribution. The post A Shipment of 25,000 Books to Ukraine: Book Aid International appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-12-15 21:37:46 UTC ]
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All photos courtesy of e-Kitabu. In 1993, I was a teenager, volunteering to work with street children in Kibera, the largest “slum” on the continent of Africa. I held babies, played hokey-pokey and Swahili versions of patty cake with grade-school kids, fielded requests for money by street... Continue reading at Literrary Hub
[ Literrary Hub | 2023-12-04 09:48:58 UTC ]
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Adweek, the leading source of news, insights and intelligence for the marketing and advertising industry, today announced it has hired former Vice President and General Manager of People, Zoe Ruderman as Chief Content Officer and Drew Schutte, former executive at Conde Nast titles The New... Continue reading at AdWeek
[ AdWeek | 2023-11-30 19:30:00 UTC ]
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To what extent copyright law applies to generative AI tools is a legal gray area -- and cause for concern among companies using these tools for commercial purposes. Continue reading at Digiday
[ Digiday | 2023-11-20 05:01:00 UTC ]
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African publishers at Nairobi International Book Fair look at market challenges: the desire to produce fiction and local-language literature. The post Nairobi International Book Fair: Publishers’ Viewpoints appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-10-15 23:12:14 UTC ]
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At a news conference in the UAE, a new record for the coming 42nd Sharjah International Book Fair in how many markets will be represented. The post Sharjah International Book Fair To Host 108 Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-10-13 16:17:01 UTC ]
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The 24th edition of Kenya's Nairobi International Book Fair this year adds a 'Rights Café' for business meetings and networking. The post Nairobi International Book Fair Introduces Rights Trading appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-09-25 21:32:51 UTC ]
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Media execs took stage at the Digiday Publishing Summit to discuss the growing importance of ROI in ad campaigns this year. Continue reading at Digiday
[ Digiday | 2023-09-22 04:01:00 UTC ]
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The upcoming 42nd edition of Sharjah International Book Fair will host South Korea as is guest of honor market in November. The post Sharjah International Book Fair Names South Korea Its Guest of Honor appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-09-08 21:04:09 UTC ]
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Between January 1 and June 30, Penguin Random House saw its international revenues rise by 9 percent year over year, to €2.1 billion. The post PRH: 9-Percent International Revenue Gains, January-June appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-08-30 13:08:32 UTC ]
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A September shipment to Kyiv comprises new books donated by UK publishers for Book Aid International and PEN chapters' distribution. The post Book Aid International: 25,000 Books for Ukrainian Libraries appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-08-08 22:51:38 UTC ]
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Indigenous-Minority Poets from China: 15 Recordings for International Day of the World’s Indigenous Peoples, by Ming Di Audio Poetry [email protected] Tue, 08/08/2023 - 14:48 Photo by Nicolas Winkler / Flickr To celebrate the International Day of... Continue reading at World Literature Today
[ World Literature Today | 2023-08-08 19:48:59 UTC ]
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Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age
[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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Ad spending for the 200 biggest U.S. advertisers rose a solid 8% in 2022. Internet companies from Amazon to Ally drove ad spending growth, and digital media grabbed the lion's share of budgets for blue-chip marketers. Budgets could come under pressure amid looming signs of recession. Continue reading at Advertising Age
[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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In its first fully physical iteration since 2019, Beijing International Book Fair reports that it drew some 200,000 attendees in four days. The post Beijing International Book Fair Reports 2,500+ Exhibitors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-06-21 12:25:27 UTC ]
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