Conde Nast, publisher of Vogue and The New Yorker, has asked its editors and publishers to review a roughly 4,000-word document that lays out how the company will handle native advertising online, according to several Conde Nast executives.The document's aim is to give publishers and editors who might clash over native ads a quick reference guide to solve any disputes, the executives say. "There are things in there editors won't like, and things in there that publishers won't like," one editor said.In codifying its handling of the tactic -- an editor called the document a "Magna Carta" for native ads -- Conde Nast is breaking from rivals Hearst and Time Inc., which have avoided putting their policies on paper. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-05-28 00:00:00 UTC ]
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Three inaugural shortlistees are to be honored at Salone Internazionale del Libro di Torino in the new Aficionado Award program. The post At Torino’s International Book Fair: The Aficionado Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-05-11 21:35:03 UTC ]
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Three inaugural shortlistees are to be honored at Salone Internazionale del Libro di Torino in the new Aficionado Award program. The post At Torino’s International Book Fair: The Aficionados Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-05-11 21:35:03 UTC ]
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CNN reporter and West Baltimore native John Blake wishes he could give a copy of his new memoir to his mother for Mother's Day. Continue reading at Baltimore Sun
[ Baltimore Sun | 2023-05-11 11:00:00 UTC ]
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The digital media company Cond? Nast unveiled a slate of new video offerings, ad products and experiential franchises at its NewFronts presentation this morning in The Spiral at Hudson Yards, furthering its embrace of business lines that extend beyond its core editorial product. Speaking to a... Continue reading at AdWeek
[ AdWeek | 2023-05-04 14:15:00 UTC ]
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This week's 2023 Thessaloniki International Book Fair features a new rights center and an invitational fellowship program. The post Thessaloniki International Book Fair’s ‘Dialogue’: A New Rights Center appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-05-01 14:27:09 UTC ]
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This week's 2023 Thessaloniki International Book Fair features a new rights center and an invitational fellowship program. The post Thessaloniki International Book Fair’s ‘Dialogue’: A New Rights Center appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-04-30 23:24:09 UTC ]
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Long a fixture of checkout queues and newsstand kiosks, the celebrity news publisher The National Enquirer will soon bring its salacious storytelling online for the first time in its 96-year-old history. The publisher, along with its sister sites Globe, National Examiner and The National... Continue reading at AdWeek
[ AdWeek | 2023-04-20 11:59:40 UTC ]
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The International Booker Prize shortlist again this year is announced at London Book Fair. The post At London Book Fair: The International Booker Prize 2023 Shortlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-04-19 03:27:08 UTC ]
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Publication day: 'The IPA continues to quietly do good work in the background' on the freedom to publish and diplomacy, writes Richard Charkin in 'My Back Pages'—his memoir releasing today. The post Charkin: ‘The Challenges of International Diplomacy’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-04-17 04:05:03 UTC ]
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London Book Fair's International Excellence Awards, a smaller program this year, features winners from Turkey, the UK, and the USA. The post London Book Fair: The 2023 International Excellence Awards appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-04-11 04:17:55 UTC ]
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Nicholas Greco, senior vice president, U.S. sales, Channel Factory The digital advertising industry is increasingly scrutinizing media wastage, and recent numbers highlight the extent of the issue. Next&Co’s annual Digital Media Wastage report revealed that $5.6 billion of digital ad spend... Continue reading at Digiday
[ Digiday | 2023-04-07 15:17:55 UTC ]
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The Geneva-based International Publishers Association is represented by speakers in a number of London Book Fair events. The post London Book Fair: International Publishers Association Events appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-03-31 19:43:11 UTC ]
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When IPG-owned performance marketing agency Reprise Digital began using a form of the same AI that powers ChatGPT a couple of years ago, it started with a test. The firm pitted its OpenAI-powered copywriting software, Transcribe--paired with human editors--against internal and external teams of... Continue reading at AdWeek
[ AdWeek | 2023-03-15 00:00:00 UTC ]
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The new PublisHer pavilion at Bologna International Book Fair co-hosts an International Women's Day breakfast with Kids Can Press. The post International Women’s Day: PublisHer’s Bologna Stand appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-03-08 06:52:38 UTC ]
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Michael Weaver, senior vice president, business development and growth, Al Jazeera Media Network As the digital media industry has dedicated itself to more diverse, equitable and inclusive (DEI) practices, newsrooms have diversified their staffs and advertisers have followed suit, aiming to... Continue reading at Digiday
[ Digiday | 2023-03-02 15:43:20 UTC ]
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The 16th edition of Iceland's biennial Reykjavik International Literary Festival has announced its 2023 lineup of authors. The post Reykjavik International Literary Festival Names Guest Authors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-15 08:10:36 UTC ]
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NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused showcase for advertisers. "We're really democratizing access to television for performance... Continue reading at AdWeek
[ AdWeek | 2023-02-08 20:00:00 UTC ]
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Early this football season, the National Football League began shifting tactics to engage younger fans on social media as people reallocate their attention from TV to digital content that is fun, snackable and highly visual. With Super Bowl 57 quickly approaching, Big Game advertisers--who spent... Continue reading at AdWeek
[ AdWeek | 2023-02-08 19:41:19 UTC ]
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As many as 1,393 stands representing 470 exhibitors were at the 2023 Taipei International Book Exhibition, from 33 nations. By Porter Anderson, Editor-in-Chief | @Porter_Anderson See also: Marketing in ‘Tandem’: Naomi Bacon and Taipei’s Publishers Interview: Taipei International Book Fair’s... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-06 16:42:45 UTC ]
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Isabella Wu, Chair of Taipei International Book Foundation, highlights the vital role of books in public discourse. The post Interview: Taipei International Book Fair’s Isabella Wu appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-02 15:37:26 UTC ]
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