Coca-Cola is using augmented reality to enhance its latest collaboration with Disney, allowing consumers to unlock digital collectibles by scanning limited-edition packaging featuring illustrations of more than 30 Marvel characters. The brand introduced the campaign with a film blending live action and animation employing a 2D comic book style. The spot shows a weary comic... Continue reading at 'AdWeek'
[ AdWeek | 2024-04-08 18:05:36 UTC ]
News tagged with:
#latest collab
#augmented reality
#latest collaboration
#allowing consumers
#brand introduced
#animation employing
#spot shows
#weary comic
#comic book
Comixology, a digital comics distributor and marketplace, marks its fifth anniversary this year as it emerges as the clear leader in the digital comics space. The company’s Guided View technology, a much imitated function on its Comics by Comixology app, which allows readers to read digital... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#e-comics market
#mobile devices
#kindle fire
#including marvel
#market share
Hallowed comic book character Charles Xavier, aka Professor X, is killed off in the latest edition of Avengers vs X-Men. Continue reading at BBC News
[ BBC News | 2012-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#latest edition
E L James enthusiasts began queuing outside Waterstones’ flagship Piccadilly store from 8am... Continue reading at The Bookseller
[ The Bookseller | 2012-09-06 00:00:00 UTC ]
More news stories like this |
Just hours ahead of Amazon's debut of a new Kindle tablet on Thursday, Kobo, the ebook company that can be thought of as "Canada's Kindle" debuted a new color Android tablet called the Kobo Arc. Kobo Arc is the company's second Android tablet, following up on the Kobo Vox which debuted around... Continue reading at Betanews
[ Betanews | 2012-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#kindle tablet
#unlike amazon
#ebook company
#android tablet
Bestselling author James Herbert is the latest to have an ebook offered for 20p on Amazon and... Continue reading at The Bookseller
[ The Bookseller | 2012-08-20 00:00:00 UTC ]
More news stories like this |
Magazine publishers have been criticized for being slow to meet advertisers’ demands for performance metrics, but Condé Nast is taking a step in that direction with an investment in Flite, a cloud-based platform that lets brands measure and adjust their ads in real time. Condé Nast has been a... Continue reading at AdWeek
[ AdWeek | 2012-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital offerings
#greater emphasis
#print advertising
#digital revenue
#digital advertising
Even with attendance capped at 130,000 by the fire marshal, the San Diego Comic-Con International remains the granddaddy of all comics conventions. It’s the biggest pop culture event in North America—comics are the core of an event that also showcases movies, toys, video games, science fiction,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#video games
#science fiction
#comics conventions
Puffin is offering Charlie Higson fans the chance to appear as a zombie in the trailer to promote... Continue reading at The Bookseller
[ The Bookseller | 2012-06-19 00:00:00 UTC ]
More news stories like this |
Amazon on Thursday released updates to the Kindle app for iOS, along with the Kindle Cloud Reader Web app. The updates add in support for children's books. Continue reading at PC World
[ PC World | 2012-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#kindle app
US pop star Katy Perry will become the latest celebrity to be depicted in the biography comic book Fame series, publisher Bluewater Productions says. Continue reading at Stuff
[ Stuff | 2012-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#katy perry
#comic book
Century has won a "hotly contested" five-way auction for a self-published title, Wool,... Continue reading at The Bookseller
[ The Bookseller | 2012-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hotly contested
The Avengers may have racked up more than $200 million in box office receipts during its weekend opening, but the comic books on which the movie is based may tell us more about the future of storytelling. Continue reading at Knowledge@Wharton
[ Knowledge@Wharton | 2012-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#comic books
#$200 million
Archie Comics Publications, the home of the iconic American red-headed teenager and his Riverdale High School buddies, is reshaping its longstanding brand and revitalizing its publishing program. Based in Mamaroneck, N.Y., the 70-year-old company has long been a small but successful publisher of... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#archie comics
#publishing program
#successful publisher
#publishing formats
The Harry Potter theme park in Orlando, Fla., more than lived up to its hype for this fan. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#wizarding world
#harry potter
As digital book sales continue to gain traction, the comparison between bookstores and record stores has gotten closer. Coupled with the comparisons comes an implicit warning that bookstores could share the fate of Tower, Virgin, and HMV—record stores that are all gone. While the number of... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#gain traction
#fallen dramatically
Comic-book nerds are about to have it all. Beginning this month, all new Marvel releases are available digitally the same day they hit shelves. But the real feat is this: Comic-book stores will be on board with the change, too. That's because Marvel has spent years developing its strategy,... Continue reading at Fast Company
[ Fast Company | 2012-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#graphic novels
#digital purchases
#augmented reality
Did you take umbrage with Barnes & Noble's efforts to hoard all your Nook Tablet storage for its own content? Well, the book seller has made good on its promise to reassign a portion of your 16GB hard drive, opening up 8GB for personal content and leaving 5.5GB for Nook Shop content. As we... Continue reading at Engadget
[ Engadget | 2012-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nook tablet
#barnes noble
#book seller
#made good
#mortar outlets
Ars Technica has many things, from an audience of nearly 8 million monthly uniques to an affluent, educated readership of engaged hard-core techies. What it hasn’t had—until now—is a dedicated advertising staff. Founded by Ken Fisher in 1998 and bought by Condé Nast for a reported $25 million... Continue reading at AdWeek
[ AdWeek | 2012-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mac os
#sales staff
#big plans
#long-form journalism
#ad clients
Dark Horse Comics has penciled a contract with Barnes & Noble (it'll be sent off to be inked and colored next week*) to get the former's content onto the latter's Tablet and Color e-readers. Available in the Nook Comic store, you'll be able to pick up a mix of the publisher's licensed titles... Continue reading at Engadget
[ Engadget | 2012-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nook color
#barnes noble
#licensed titles
#star wars
#sin city
The bulk of a man's childhood comic book collection that included many of the most prized issues ever published sold at auction early today (NZ time) for about US$3.5 million (NZ$4.2m). Continue reading at Stuff
[ Stuff | 2012-02-23 00:00:00 UTC ]
More news stories like this |