Coca-Cola and Marvel’s Latest Collab Uses AR to Entice Comic Fans

Coca-Cola is using augmented reality to enhance its latest collaboration with Disney, allowing consumers to unlock digital collectibles by scanning limited-edition packaging featuring illustrations of more than 30 Marvel characters. The brand introduced the campaign with a film blending live action and animation employing a 2D comic book style. The spot shows a weary comic... Continue reading at 'AdWeek'

[ AdWeek | 2024-04-08 18:05:36 UTC ]
News tagged with: #latest collab #augmented reality #latest collaboration #allowing consumers #brand introduced #animation employing #spot shows #weary comic #comic book

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Auel's latest tops Amazon preorders for 2011

Written By: Lisa Campbell Publication Date: Thu, 24/03/2011 - 15:50 Jean M Auel's new Earth's Children title is Amazon.co.uk's most pre-ordered book of 2011. The Land of Painted Caves: Earth's Children 6 (Hodder & Stoughton), is the last in the Earth's Children series. It will be published... Continue reading at The Bookseller

[ The Bookseller | 2011-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #children series #pre-ordered title #pre-ordered book


Yale latest to buy Wikileaks title

Written By: Charlotte Williams Publication Date: Mon, 28/02/2011 - 15:41 Yale University Press has bought UK rights to a title exploring the WikiLeaks controversy and its repercussions, and will be pushing to publish in March. Politics, economics and current affairs editor Phoebe Clapham... Continue reading at The Bookseller

[ The Bookseller | 2011-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #title exploring #books publisher


Are digital comics the hero or villain?

Timonium's Diamond Comic Distributors to experiment with digital comics distribution with retail partnersDigital entertainment has shaken the retail industry, shuttering your local brick-and-mortar record store, book seller and video rental outlets. Could the neighborhood comic book shop be... Continue reading at Baltimore Sun

[ Baltimore Sun | 2011-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital comics #retail industry #book seller #company plans #digital version


Bradford latest council to announce library closures

Written By: Bookseller Staff Publication Date: Mon, 21/02/2011 - 15:41 A fifth of libraries across Yorkshire face the axe with Bradford the latest city in the region to announce closures. read more Continue reading at The Bookseller

[ The Bookseller | 2011-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest city


The New Archie Comics

Using a formula that company president Mike Pellerito sums up as "really sexy girls and really funny guys," the venerable comics publisher Archie Comics has been chronicling the exploits of perpetual teenagers Archie, Betty, Veronica, Jughead, Big Moose, and the rest of their Riverdale High... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #archie comics


Barbara Cartland is latest author to be wooed by digital

Written By: Lisa Campbell Publication Date: Fri, 11/02/2011 - 07:59 The estate of the romance writer Barbara Cartland has fallen to the embrace of digital, in a move that sees her print publisher suffering a painful rejection. About a quarter of Cartland's extensive ouevre is to be published... Continue reading at The Bookseller

[ The Bookseller | 2011-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barbara cartland #latest author #published digitally #ebook format


Big comics line up for this autumn

Written By: Charlotte Williams Rob Brydon, Steve Coogan and John Bishop are among the latest big-name celebrities to have been snapped up for autobiographies, as comedians look set to dominate the hardback celebrity memoir market again this autumn. “Gavin and Stacey” star Rob Brydon’s memoir is... Continue reading at The Bookseller

[ The Bookseller | 2011-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #steve coogan #john bishop #michael joseph


Web Site "Fans" Worth 50x as Much as "Fly-Bys"

If the old adage that 10 percent of your staff does 90 percent of the work rings true, the same could be said for your Web site traffic. Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #web site