Coca-Cola and Marvel’s Latest Collab Uses AR to Entice Comic Fans

Coca-Cola is using augmented reality to enhance its latest collaboration with Disney, allowing consumers to unlock digital collectibles by scanning limited-edition packaging featuring illustrations of more than 30 Marvel characters. The brand introduced the campaign with a film blending live action and animation employing a 2D comic book style. The spot shows a weary comic... Continue reading at 'AdWeek'

[ AdWeek | 2024-04-08 18:05:36 UTC ]
News tagged with: #latest collab #augmented reality #latest collaboration #allowing consumers #brand introduced #animation employing #spot shows #weary comic #comic book

Other Publishing stories related to: 'Coca-Cola and Marvel’s Latest Collab Uses AR to Entice Comic Fans'

Latest Townsend novel delayed

The next instalment in Sue Townsend's bestselling Adrian Mole series will be arriving a year... Continue reading at The Bookseller

[ The Bookseller | 2013-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sue townsend

Why Asia is Obsessed with Graphic Novels and Comics

Printed graphic storytelling is an extension of all that has been performed for centuries across Asia, where often the word and the graphic symbol are one. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #graphic novels

Osprey: A Fan-Friendly Publisher

Every day, publishing is finding new ways to connect books to readers, but few traditional publishers give as much control to their audience as Osprey Publishing, a U.K.–based military history publisher. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #osprey publishing #connect books

Kindle Touch updated with new UI, Whipersync for Voice and comic book navigation

Still have an old Kindle Touch sitting around? You have some new features to play with. Despite replacing it with a brighter son, Amazon is still updating its original touch sensitive e-reader -- outfitting it with a new UI, enhanced parental controls and Whispersync for Voice, which shares... Continue reading at Engadget

[ Engadget | 2013-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #full text #kindle touch

Titan Comics in graphic novel venture

Titan Comics has teamed up with comics veteran Dave Elliot on a new co-publishing venture which... Continue reading at The Bookseller

[ The Bookseller | 2013-01-10 00:00:00 UTC ]
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Peter Pan moves to WWII in a new comic book series

Captain Hook becomes a Nazi and Peter Pan is a freedom fighter in the series 'Peter Panzerfaust.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #peter pan #freedom fighter

What is the Future of the Comic Book Format?

What is the future of the comic book format? Will it go all digital? Continue its slow decline? Disappear? Or is due for a nostalgic revival like so much else? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #slow decline #nostalgic revival

It’s Time Publishing Tries Something Radical to Entice Readers

Publishing is doing all it can to convince people to buy books and read, but still 47% of Americans don't. It's time to try something radical: let's start with men. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #entice readers #buy books

Pope Benedict’s Latest Volume Scores Big

Appearing on all three November lists highlighted this week is Jesus of Nazareth: The Infancy Narratives by Pope Benedict XVI. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-12-21 00:00:00 UTC ]
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The 10 Coolest Original Digital Comics of 2012

The online comics marketplace has exploded over the past year. Here, from innovative indies to blockbuster franchise extensions, some of the best from the emerging world of digital comics. 2012 was the year digital-direct comics went mainstream. Entirely bypassing the tried-and-true supply... Continue reading at Fast Company

[ Fast Company | 2012-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tablet apps #business models #art form

iPad 'Zine Serves Up Current Events As Comics

Comics and magazines have been two of the iPad’s bread and butter categories since the start. Symbolia combines the two. The recent folding of The Daily, News Corp’s much-ballyhooed tablet newspaper, proved one thing: a lumbering daily operation isn’t going to make sense for a news app... Continue reading at Fast Company

[ Fast Company | 2012-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #make sense #good deal

Santa Writes a Comic Book

A couple of years ago, I embarked on a quixotic quest: I gave up the Internet. Surfing, emailing, YouTube-watching—it had taken over my life, eating into time I wanted to be spending with my family, my students, and my work. I documented my four-month Internet fast in a series of articles for... Continue reading at Slate

[ Slate | 2012-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #comic book

Comics, Prose, And Digital at Arch Enemy

As publishing conglomerates and technology firms become the dominant forces in an increasingly digital marketplace for the book and comics industries, opportunities are opening for smaller, more nimble independent media companies like Arch Enemy Entertainment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-11-17 00:00:00 UTC ]
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A One-Stop, Web-Based Shop For Comic Book Publishing

Graphicly abandoned their iTunes-like comic book marketplace to develop a full suite of online publishing tools for visual storytellers. As Adrian Tomine has pointed out, the one-time subculture of comics and graphic novels has migrated into the mainstream over the past decade. The... Continue reading at Fast Company

[ Fast Company | 2012-11-14 00:00:00 UTC ]
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Yumcha Studios: Beyond E-comics

When the digital comic Dim Sum Warriors launched as an iPad app earlier this year, married co-creators Yen Yen Woo and Colin Goh (cofounders of Yumcha Studios, an independent content developer) entered another phase of their multimedia journey. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-11-09 00:00:00 UTC ]
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DC selling digital comics through Apple, Amazon, Barnes & Noble

In a move that could provide a boost to the small but growing digital comic book business, DC Comics has signed deals to sell comics through online stores owned by Apple, Amazon and Barnes & Noble. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #dc comics #signed deals

DC Comics brings a veritable justice league of titles to Kindle, iBooks and Nook Stores

Not that there's been any lack of ways to get Batman or Supes on your chosen tablet, between Comixology and the devoted DC app, but if you happened to need on more, the publisher announced today that it will be bringing its entire line to three prominent e-bookstores. Justice League, Batman,... Continue reading at Engadget

[ Engadget | 2012-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle store #nook stores #justice league #nook store

Sales of three million for latest Apple devices

Apple has announced sales of three million units internationally for its latest tablet devices,... Continue reading at The Bookseller

[ The Bookseller | 2012-11-06 00:00:00 UTC ]
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Hobbit fans pay homage at book fair

Hairy hobbit feet and elfin cloaks took over the Frankfurt Book Fair this weekend as JRR Tolkien fans dressed to impress Weta Workshop’s Sir Richard Taylor. Continue reading at Stuff

[ Stuff | 2012-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book fair