Close to Run PRH Consumer Marketing Unit

Penguin Random House has created a consumer marketing development and operations group which will be led by Amanda Close. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2014-05-15 00:00:00 UTC ]

Other Publishing stories related to: 'Close to Run PRH Consumer Marketing Unit'

Bookseller Marketing and Publicity Conference: 'Can't replace gut instinct'

The use of social media and consumer insight do not "replace our gut instinct", The... Continue reading at The Bookseller

[ The Bookseller | 2014-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookseller marketing #publicity conference #consumer insight

HarperCollins launches direct-to-consumer sales site

HarperCollins has relaunched its US website, with direct to consumer print and ebook sales. The... Continue reading at The Bookseller

[ The Bookseller | 2014-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook sales

Oceano Moves Into Ebooks, Mines Smaller Spanish Markets

Oceano, one of the largest Spanish-language publishers, has finally launched a line of ebook titles out of its Mexico subsidiary aimed at Latin America. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #finally launched #ebook titles #latin america

How Publishers Can Take Back Control of Their Consumer Data

You've built and furnished a home. You regularly tweak and maintain the property so your equity grows. But when you're away, strangers gain access. They sell your appliances, plumbing fixtures and furniture and when you return, it's clear the value you've worked so hard to attain has... Continue reading at Advertising Age

[ Advertising Age | 2014-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ve worked

Bookseller Marketing and Publicity Conference: Live Blog

Speakers from YouTube and Buzzfeed will join representatives from the trade at today’s... Continue reading at The Bookseller

[ The Bookseller | 2014-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookseller marketing #publicity conference #live blog

How to squeeze more out of digital marketing

Studies show that two people with the same name tend to like each other. But that’s not why I like James Altucher. I like him because he is provocative and insightful. Altucher is an entrepreneur, chess master, author, comic book lover, and once-wannabe rapper. He’s also very accessible.... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2014-07-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital marketing #studies show

Print Unit Sales Up 1% in First Half of 2014

Sales of both hardcovers and trade paperbacks, the industry’s two largest print categories, were up 2% in the first six months of this year, compared to the first half of 2013, leading to an overall 1% gain in print unit sales at outlets that report to Nielsen BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trade paperbacks #nielsen bookscan

Eyes on the prize for children's market

In the past 20 years, the number of prizes geared towards children’s books has trebled,... Continue reading at The Bookseller

[ The Bookseller | 2014-07-04 00:00:00 UTC ]
More news stories like this |

Kensington Expands Distribution Deal With PRH

After many years as a distribution-only client of Penguin, Kensington Publishing has inked an expanded sales and distribution agreement with the newly combined Penguin Random Publisher Services, the Penguin Random House distribution unit. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kensington publishing #distribution agreement

PRH Completes Santillana Ediciones Generales Acquisition

The acquisition, first announced in March, brings the major Spanish-language publisher into PRH Grupo Editorial. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-01 00:00:00 UTC ]
More news stories like this |

Kickstarter Diary Chapter 2: Rewards and Goals—Running the Numbers

Once I’d made up my mind I was going to do a Kickstarter campaign, the first thing I needed to do was figure out how the math was going to work—and there were a lot of numbers to run. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kickstarter campaign

Here Are All the Other Experiments Facebook Plans to Run on You

Facebook and two outside social scientists recently published a scientific paper in which they revealed that they had manipulated users’ news feeds to tweak their emotions. Since then, there has been a growing debate over the ethics and practice of Facebook experimenting on its users, as... Continue reading at Slate

[ Slate | 2014-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news feeds #katy waldman #press release

Are authors running out of book titles?

Novels by Kate Atkinson, Stephen King and Muriel Spark have all had namesakes. Should writers adopt the imitator-proof JK Rowling approach instead?People first started to notice last year when Kate Atkinson's Life After Life coincided in the US with Jill McCorkle's Life After Life, which had... Continue reading at The Guardian

[ The Guardian | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stephen king #muriel spark #jill mccorkle

Mobile Marketing Startup Taps Data Firm to Measure Sales Impact

Mobile marketing startup SessionM, trying to prove its efforts can help spur sales, announced a partnership with Datalogix to measure the success of digital campaigns. SessionM says the partnership is the best way to show marketers that mobile is effective, which many question. Datalogix... Continue reading at AdWeek

[ AdWeek | 2014-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #app publishers #weather channel #big player #consumer data

Egmont signs Temple Run licensing deal

Egmont is to publish a series of books based on the mobile game series Temple Run after signing a... Continue reading at The Bookseller

[ The Bookseller | 2014-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books based

Authorbuddies.com Offers Book Marketing Assistance Abroad

Matthias Matting introduces Authorbuddies.com, a new web site that connects authors from across the world to assist each other with marketing efforts. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #web site #marketing efforts

Book World To Close Two Wisconsin Stores

Book World, a regional chain of 48 bookstores located in small towns and cities in five Midwestern states, is closing two Wisconsin outlets this summer. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book world #small towns

Angry Robot Closes Two Imprints

U.K.-based Angry Robot Books is closing its young adult and crime/mystery imprints, effectively immediately. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #young adult

Amazon cuts delays on JK Rowling novel after consumer pressure

The Silkworm, written as Robert Galbraith, was advertised with long delivery delays, but web retailer appears to have backed down· Review: The Silkworm by JK Rowling as Robert Galbraith· Digested read: The Silkworm by Robert GalbraithAmazon.com appears to have bowed to consumer pressure and... Continue reading at The Guardian

[ The Guardian | 2014-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jk rowling #robert galbraith #publisher hachette #ebook form