Close to Run PRH Consumer Marketing Unit

Penguin Random House has created a consumer marketing development and operations group which will be led by Amanda Close. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2014-05-15 00:00:00 UTC ]

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5 Fifteen Partners with Bluefin Technology Partners to Market Cloud-Based Advertising Solutions

5 fifteen, a premier supplier of consulting services and cloud-based software solutions designed for newspaper and magazine publishers, has appointed Bluefin Technology Partners, a leading provider of online classifieds and self-service advertising s ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine publishers #leading provider


Comcast joins Time Warner Cable in Consumer Reports' doghouse

The merger partners are two of America's least favorite cable companies, according to the magazine's new survey.Merger partners Comcast Corp. and Time Warner Cable Inc. are two of America's least favorite cable companies, according to a new survey from Consumer Reports.     Continue reading at Los Angeles Times

[ Los Angeles Times | 2014-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer reports


PRH Earnings Dip in 'Transformative Year'

Although operating EBIT fell 4.9% in the year at Penguin Random House, executives at parent company Bertelsmann had nothing but good things to say about the results from the world’s largest trade publisher. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #good things


E-book Settlement Refunds Released to Consumers

Roughly $166 million in settlement funds collected as part of a deal to settle state and consumer charges of ebook price-fixing began flowing to consumers today. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-25 00:00:00 UTC ]
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What Marketers Should Know About Buying Publishers' Custom Audiences

When print was thriving, advertisers would simply use brands as a proxy for the audience they wanted to reach. Want moms? Buy People magazine. Now marketers know more about their targets, have better tools to find them and more ways to reach them. And traditional publishers stood by as... Continue reading at Advertising Age

[ Advertising Age | 2014-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #things publishers #ad networks #fighting back #media agencies #playing field


8 Ways Oyster Books Can Rule the Ebook Subscription Market

In the six months since its debut, the $14 million Oyster ebook subscription platform has yet to take off. What's lacking? What could be improved? We advise. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-25 00:00:00 UTC ]
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Abraham to Head PRH Distribution Group

Jeff Abraham, who has headed Random House Publisher Services for eight years, has been appointed president of the newly unified Penguin Random House Publisher Services group. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-25 00:00:00 UTC ]
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Brands should welcome entry of news publishers' into content marketing

The industry can learn about quality, and maintaining readers' loyalty, from the arrival of the Guardian and New York TimesThe recent, dramatic arrival of tanks – in the form of some of the world's biggest news organisations, including of course the Guardian – on the content marketing industry's... Continue reading at The Guardian

[ The Guardian | 2014-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #study showing #step back #communications agency


George Osborne closes tax loophole on music and book downloads

Chancellor announces new laws making sure internet downloads are taxed in the country where they are purchasedGeorge Osborne's latest budget could spell an end to 99p song downloads by closing a tax loophole that meant consumers were paying VAT at very low foreign rates on online purchases of... Continue reading at The Guardian

[ The Guardian | 2014-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #existing laws #full support #economic cooperation #development oecd


Facts and Numbers on the Korean Book Market: Digital Publishing in Korea 2014

A visit to the Gwanghwamun branch of Kyobo, Korea’s largest bookstore chain, provides many clues to the country’s present book market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing


Infographic: Publishers on closing the mobile gap

We asked attendees at this week’s Digiday Publishing Summit to discuss the challenge of mobile campaigns. Here’s what they thought about closing the mobile revenue gap, multi-screen campaigns, and more. Sponsored by CheckM8.The post Infographic: Publishers on closing the mobile gap appeared... Continue reading at Digiday

[ Digiday | 2014-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post infographic #mobile gap #asked attendees #mobile campaigns


PRH India Restructures

Chiki Sarkar, currently publisher at Penguin Books India, has been appointed publisher, PRH India. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #appointed publisher #chiki sarkar


PRH to Buy Major Spanish-Language Publisher

The move to acquire Santillana Ediciones Generales, according to PRH, will "significantly" increase its presence in Spain and Latin America. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latin america


Other Tiger to Close Next Month

The decade-old Rhode Island bookstore has extended its search for a new owner. Without one its last day will be April 30. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-19 00:00:00 UTC ]
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B&N Revises Microsoft Deal; Microsoft Consumer Reader Coming?

Barnes & Noble as disclosed some modifications to its agreement with Microsoft that will give B&N the option to not develop additional Nook Window apps. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble


John Blake joins PRH UK distribution

Penguin Random House UK Distribution has signed a deal with John Blake Publishing Ltd.... Continue reading at The Bookseller

[ The Bookseller | 2014-03-13 00:00:00 UTC ]
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Consumer Trust Still the Biggest Hurdle for Native Advertisers

Not all content is equal -- at least when it comes to trust.A new study conducted by Nielsen on behalf of InPowered, a technology startup, found that consumers are actually quite sophisticated in how they utilize different sources in the buying process. And they, in fact, favor third-party... Continue reading at Advertising Age

[ Advertising Age | 2014-03-13 00:00:00 UTC ]
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Polish Bookstore Chain Sale Could Reshuffle Market

Poland’s second-largest bookstore chain, Matras, is set to be sold. Potential buyers include book distributor FK Olejesiuk and a consortium of publishers, led by Prószyński. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-13 00:00:00 UTC ]
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“Self-Published Authors = 50% of the EBook Market by 2020″

Mark Coker, founder of Smashwords, has made the prediction that self-published books will account for 50% of ebook sales by 2020. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook market #mark coker #self-published books #ebook sales


Changes at PRH Audio

Penguin Random House Audio, which was unified under the direction of Amanda D'Acierno in September, announced further promotions and changes in its reporting structure. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prh audio #reporting structure