Penguin Random House has created a consumer marketing development and operations group which will be led by Amanda Close. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2014-05-15 00:00:00 UTC ]
Depending on whom you talk to, the foreign rights markets are rebounding, or are still in decline. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-07 00:00:00 UTC ]
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When I moved to Paris in 2010, I’d already begun doing the majority of my reading on my Kindle. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-04 00:00:00 UTC ]
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Tribune Co., which owns the Los Angeles Times, Chicago Tribune and seven other daily newspapers, is reviewing possible cost cuts in its print publishing division. "We're trying to determine how to put our publishing businesses on the best po ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-09-30 00:00:00 UTC ]
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A panel of industry experts gathered to discuss the state of publishing’s ever-changing jobs market at a Publishers Weekly Discussion Series on September 25, at Random House’s offices in midtown Manhattan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-27 00:00:00 UTC ]
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Here is some good news for marketers: More consumers trust advertising compared with six years ago, according to a new report from Nielsen that polled people in 58 countries.While word-of-mouth recommendations remain a brand's best friend by far, confidence in various forms of paid advertising... Continue reading at Advertising Age
[ Advertising Age | 2013-09-25 00:00:00 UTC ]
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@Horse_ebooks is the Twitter account that, until today, spewed frequent bouts of eerily poetic nonsense to more than 213,000 followers: @Horse_ebooks was widely believed to be a Twitter bot whose tweets were sent out by a robot that scraped text from obscure parts of the Internet. That is, until... Continue reading at Fast Company
[ Fast Company | 2013-09-25 00:00:00 UTC ]
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With recent data suggesting that the book industry is now a hybrid market where ebooks and print books will live side-by-side, PW has begun a series of articles on how that reality will affect the entire publishing supply chain. To read the first article click here. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-24 00:00:00 UTC ]
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Since launching in 2008, crowdfunding platform Indiegogo has become known as the provenance of creative types, scrappy startups and charitable campaigns. But now, big brands are seizing on it as a way to align themselves with popular causes. DC Entertainment’s We Can Be Heroes campaign raised... Continue reading at AdWeek
[ AdWeek | 2013-09-24 00:00:00 UTC ]
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Even though the physical book market is more unpredictable than ever, “print is here to stay,” declares Stuart Applebaum, spokesman for Penguin Random House. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-20 00:00:00 UTC ]
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The value of the printed book market rose for a third consecutive week last week. It was helped... Continue reading at The Bookseller
[ The Bookseller | 2013-09-17 00:00:00 UTC ]
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Few booksellers in PW’s post–Labor Day survey of summer sales were as upbeat as Val Stadick, owner of Main Street Books in Minot, N.D., where the state’s oil boom helped the seven-year-old bookstore bounce back from a flood two years ago. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-13 00:00:00 UTC ]
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The City of London Police have launched an intellectual property crime unit backed by £2.5m... Continue reading at The Bookseller
[ The Bookseller | 2013-09-13 00:00:00 UTC ]
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An Ofcom study into consumers' digital consumption has found that Amazon has a dominant 79%... Continue reading at The Bookseller
[ The Bookseller | 2013-09-12 00:00:00 UTC ]
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The USA's IndieBound initiative to promote book purchases from local independent bookstores has prompted similar campaigns in the UK, Germany, and Holland. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-11 00:00:00 UTC ]
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Facebook marketing specialists Qwaya offer tips on making the most of marketing and advertising for publishers on the ubiquitous social media platform. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-11 00:00:00 UTC ]
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Mel Elliott, who lives in the U.K., self-published Colour Me Good: Ryan Gosling on a lark. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-06 00:00:00 UTC ]
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Arguably, the most important change in the event management business over the past decade has been the shift to digital attendance marketing. Continue reading at Folio Magazine
[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
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Ever since the Penguin–Random House merger was announced, Markus Dohle, CEO of the new company, has promised that the integration of the two publishers would be handled carefully and deliberately. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-06 00:00:00 UTC ]
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The new program, which is scheduled to launch in October, would let Amazon users buy a discounted ebook for qualifying titles if they bought the print version as well. But many publishers have yet to come aboard. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-09-05 00:00:00 UTC ]
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The second day of the Beijing International Book Fair continued to see crowded booths and satisfied exhibitors despite the 80-minute (or longer) commute from the city center to the three-year-old new exhibition center. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-29 00:00:00 UTC ]
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