Close to Run PRH Consumer Marketing Unit

Penguin Random House has created a consumer marketing development and operations group which will be led by Amanda Close. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2014-05-15 00:00:00 UTC ]

Other Publishing stories related to: 'Close to Run PRH Consumer Marketing Unit'

Hearst Says It's 'Mindful' of Ads That Run in New Dr. Oz Magazine

Last August, when the media praised celebrity doctor Mehmet Oz for helping to save a British tourist who'd been hit by a cab, Hearst Magazines' multi-million dollar bet on a Dr. Oz magazine seemed like money in the bank.All of that hero talk seemed to be forgotten this week, however, as a Senate... Continue reading at Advertising Age

[ Advertising Age | 2014-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #tv show

Pinterest, a proven traffic driver, is now a customizable ad unit

Publishers looking beyond Facebook and Twitter for social media traffic growth are increasingly finding a compelling alternative in Pinterest. The post Pinterest, a proven traffic driver, is now a customizable ad unit appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-06-19 00:00:00 UTC ]
More news stories like this |

Bertelsmann to close German-language book club

Bertelsmann is to close its German-language book club business because of a “decreasing... Continue reading at The Bookseller

[ The Bookseller | 2014-06-18 00:00:00 UTC ]
More news stories like this |

Two Connecticut Bookstores to Close

The owners of Tell Me a Story in Enfield, Conn., and Monte Cristo Bookshop in New London, Conn., are ready to move on after less than two years in business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-18 00:00:00 UTC ]
More news stories like this |

Apple settles ebook antitrust dispute with U.S. states, consumer group

Apple has reached an out-of-court settlement in the ebooks price-fixing lawsuit with U.S. states and a consumer group ahead of a trial for damages scheduled for July 14, according to records in a New York federal court.The iPhone maker will, however, continue its appeal of a verdict in July last... Continue reading at PC World

[ PC World | 2014-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #district court #southern district #york ruled #raise prices #ebook market #settlement agreement

Marissa Mayer: Marketers Need to Embrace Native Ads

CANNES, France—From magazines to TV, radio to newspapers, every medium has come to embrace native advertising. If Yahoo can leave its past behind, then surely advertisers can too. That was, more or less, Yahoo CEO Marissa Mayer's advice to brands and advertisers attending the Cannes Lions... Continue reading at AdWeek

[ AdWeek | 2014-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wide range #general mills #hunger games

BEA 2015: More for Consumers, Less for Trade

BEA event director Steve Rosato has confirmed that in 2015 the trade portion of the show will be slightly truncated, while the consumer portion is expanding. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-16 00:00:00 UTC ]
More news stories like this |

Market Growth: PW Talks with Gabrielle Langholtz

In "The New Greenmarket Cookbook," Gabrielle Langholtz combines the history of New York City's Greenmarket with profiles of its farmers and recipes from chefs and food writers inspired by its offerings. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #market growth

HBG Closes Business Plus

As part of the staff reductions announced last week by the Hachette Book Group, the company is closing its Business Plus imprint and folding the titles into the Grand Central Publishing list. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-13 00:00:00 UTC ]
More news stories like this |

Yawn No More: Americans and the Market for Foreign Fiction

As proven by the conversations at BookExpo America, American publishers, editors and readers may finally be coming around to embracing more foreign literature. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookexpo america #american publishers

Global Book Market Snapshots: France and Germany

In France, the popularity of French should fuel more translations and rights sales. In Germany, the book industry edges tentatively into the future. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rights sales

PRH's Lidofsky to Retire

Norman Lidofsky will retire as the Penguin Group (USA)’s president, director of paperback sales, at the end of 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-10 00:00:00 UTC ]
More news stories like this |

Time shares drop on market debut

Shares in newly spun-off Time Inc - publisher of magazines including Time, People and Fortune - plunge 4% after being spun off from parent company Time Warner. Continue reading at BBC News

[ BBC News | 2014-06-09 00:00:00 UTC ]
More news stories like this |

Canadian market is 'blockbuster dependent'

The Canadian book industry’s increasing reliance on bestselling “blockbuster”... Continue reading at The Bookseller

[ The Bookseller | 2014-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #increasing reliance

Google Opens Exclusive Video Ad Market For Only Select Publishers And Brands

Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select... Continue reading at AdWeek

[ AdWeek | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher partners #premium publishers

Senior appointments at PRH Children's

Penguin Random House Children’s UK - the new PRH childrens division incorporating both... Continue reading at The Bookseller

[ The Bookseller | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #senior appointments #prh children #uk -

PRH’s New Identity: Goodbye to Some Famous Bricks and Mortar

Roger Tagholm bids a poetic adieu to Random House's iconic colophon, which has been replaced by a new text-based 'global identity.' Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #random house

Distribution: PRH Adds Legendary Comics

Legendary Comics, a division of Legendary Entertainment, announced that it has entered into a multi-year sales and distribution agreement with Penguin Random House Publisher Services. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #distribution agreement #legendary entertainment

PRH Unveils New Logo

Penguin Random House has introduced its newly designed logo, replacing the interim PRH logo which has been in place for the past 11 months, since the merger was made official. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prh unveils