Penguin Random House has created a consumer marketing development and operations group which will be led by Amanda Close. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2014-05-15 00:00:00 UTC ]
Atavist Books, a multiplatform book company formed by media mogul Barry Diller, chairman of the IAC/InterActiveCorp, film producer Scott Rudin, and former Picador publisher Frances Coady in September 2012, will shutter at the end of the year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-21 00:00:00 UTC ]
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It's not a shocker that print ad revenue has fallen while the pile of dimes from digital advertising has been growing. Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-15 00:00:00 UTC ]
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#things change
#digital advertising
Lots of companies are grouping a few writers and designers together and proclaiming themselves "brand newsrooms," but most of the messaging that comes out of newsrooms like these feels stale and awkward. The culprit? Process. Most brands won't let a single Tweet, Facebook image, or banner ad out... Continue reading at Advertising Age
[ Advertising Age | 2014-10-15 00:00:00 UTC ]
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#content producers
#banner ad
The rise of content marketing and native advertising occasionally makes for strange bedfellows, as in a recent alliance between ad agency Leo Burnett and digital publisher The Huffington Post, which the companies plan to announce Monday.Under the agreement, HuffPost Partner Studio, the... Continue reading at Advertising Age
[ Advertising Age | 2014-10-13 00:00:00 UTC ]
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#announce monday
#in-house team
#produce content
#ad agency
Facebook's mobile ad network is officially open for business.Five months after the social network formally launched its Audience Network with a small set of app publishers and advertisers, Facebook is opening up the mobile ad network to any media buyer and seller. The company is also adding a... Continue reading at Advertising Age
[ Advertising Age | 2014-10-07 00:00:00 UTC ]
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#media buyer
#ad unit
#drive traffic
#mobile sites
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#le monde
Verizon Communications is turning to apparel chain J. Crew Group Inc. for marketing inspiration as the largest U.S. wireless carrier confronts an escalating price battle.Diego Scotti, the head of marketing at J. Crew, will take over the new role of CMO at Verizon starting next week, the company... Continue reading at Advertising Age
[ Advertising Age | 2014-10-03 00:00:00 UTC ]
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#american express
#mobile video
Penguin Random House has finalized its acquisition of Editora Objetiva in Brazil, first announced in March. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-02 00:00:00 UTC ]
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In another step in the integration of Penguin and Random House, the company has completed the buyout process of eligible members within the PRH sales group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-30 00:00:00 UTC ]
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#random house
Skyhorse Publishing is continuing its acquisitive ways, placing the high bid for the assets of the bankrupt Good Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-30 00:00:00 UTC ]
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#skyhorse publishing
The reason the author of the Jack Reacher novels weighs in on Amazon-Hachette dispute has nothing to do with the "protection money" that Amazon is demanding from publishers. Child signed with thriller writer Douglas Preston's Authors United, a group of writers who want to take authors out of... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-27 00:00:00 UTC ]
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#authors united
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Two Scandinavian companies offering ebook subscription services, Storytel and Mofibo, are going... Continue reading at The Bookseller
[ The Bookseller | 2014-09-24 00:00:00 UTC ]
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Authors United is to call on the US Department of Justice to launch an antitrust inquiry into... Continue reading at The Bookseller
[ The Bookseller | 2014-09-24 00:00:00 UTC ]
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With the Amazon-Hachette dispute cutting Hachette authors sales by at least 50 percent, a group of concerned authors is turning to the government for help. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-24 00:00:00 UTC ]
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Penguin Random House is deepening its commitment to bringing more of its books to movie screens through a new agreement with Universal Pictures. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-24 00:00:00 UTC ]
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#universal pictures
#movie screens
Penguin Random House’s crime community Dead Good Books and Specsavers have teamed up for #... Continue reading at The Bookseller
[ The Bookseller | 2014-09-22 00:00:00 UTC ]
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European and US governments should act to protect “the literary marketplace from domination... Continue reading at The Bookseller
[ The Bookseller | 2014-09-18 00:00:00 UTC ]
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New appointments at the Penguin Publishing Group include Lauren Monaco as v-p, director of sales, paperback and Berkley/NAL. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-18 00:00:00 UTC ]
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A government-initiated inquiry into the online-physical and ebook sectors in the UK, a digital... Continue reading at The Bookseller
[ The Bookseller | 2014-09-18 00:00:00 UTC ]
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Rob Davis's new graphic novel 'The Motherless Oven' presents a strange world where no one knows their birthday but everyone knows their deathday, and household appliances have souls. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-17 00:00:00 UTC ]
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#strange world
The German Book Office's Riky Stock spoke to editors and publishers about the factors at play when considering publishing a translation in the US market. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-15 00:00:00 UTC ]
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#american market