Unsuspecting comic book customers are thrust into a prank escape room with the assistance of Captain America in this week's second-most viral video. In Omaze's spot, released in January, Captain America actor Chris Evans sits in a basement, relaying instructions through his character's action figure, leaving his subjects equally delighted and confused.Here at Ad Age, we feel the same way. His reactions -- and those of his unknowing subjects -- are genuinely funny, and the six-minute spot feels more like two. But how is this video is still viral? It ranks just behind Samsung's "Technical School."The Omaze spot jumped back on our chart last week, at No. 5, then got over 11 million hits this past week -- a nearly 74% increase in views, the highest single-week jump in over a month. The result is a January spot near the top of a June list of brands' most-viewed video campaigns. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-06-13 00:00:00 UTC ]
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Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the... Continue reading at Advertising Age
[ Advertising Age | 2019-09-27 20:39:27 UTC ]
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Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the... Continue reading at Advertising Age
[ Advertising Age | 2019-09-27 20:39:27 UTC ]
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Chris Duffey, senior strategic development manager at Adobe, will deliver the Creative Keynote at FutureBook Live. Continue reading at The Bookseller
[ The Bookseller | 2019-09-25 16:19:02 UTC ]
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SPX celebrated its 25th year in 2019 with appearances by such indie comics stars as Chris Ware, Eddie Campbell, and Mariko Tamaki; while also having to deal with controversy surrounding the show's sponsorship. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-18 04:00:00 UTC ]
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Facebook will begin testing subscriptions on its Facebook Watch video destination in the U.S., with initial publishing partners BritBoxTV, CollegeHumor Dropout, MotorTrend On Demand and Tastemade Plus. The social network would not provide details on payments by publishers or on subscription... Continue reading at AdWeek
[ AdWeek | 2019-08-08 18:05:58 UTC ]
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Happy pub day to Keah Brown! Her debut memoir, The Pretty One, released today from Atria Books. To celebrate, we're publishing the unabridged version of Keah's interview featured in the Breaking In column of the September 2019 issue of Writer's Digest. You can catch Keah on the debut authors... Continue reading at Writer's Digest
[ Writer's Digest | 2019-08-06 17:00:43 UTC ]
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The first volume of Ware’s latest graphic novel chronicles life’s biggest themes and smallest moments over the course of a single day. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-02 04:00:00 UTC ]
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Hearst is continuing its moves to find digital subscription revenue in offshoot products with a new streaming video service offering Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-07-11 18:30:41 UTC ]
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A 20-person team at Hearst Magazines has brought four different consumer products to market since last October. It sees a mandate to serve the needs of its existing audience. The post Hearst’s latest digital subs foray is $100 per year exercise videos appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-07-11 04:01:02 UTC ]
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TV presenter and naturalist Chris Packham has signed a five-book deal with student-run publishing house UCLan. Continue reading at The Bookseller
[ The Bookseller | 2019-07-08 09:56:31 UTC ]
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Diana Evans has won the South Bank Sky Arts Award for her book Ordinary People (Chatto & Windus). Continue reading at The Bookseller
[ The Bookseller | 2019-07-08 04:24:03 UTC ]
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Already among the world's richest awards for self-published content, Amazon's global literary prizes now include a chance at Amazon Studios development. The post Amazon Literary Prize Finalists To Be Considered for Prime Video appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-07-03 02:12:27 UTC ]
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Joe Biden wasn’t slated to appear on the Democratic debate stage on Wednesday night; still, he was expected to loom large. Many commentators, guided by the polls, have called him the presidential candidate to beat. The 10 candidates who did appear Wednesday didn’t mention Biden once. But that... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-06-28 11:54:32 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today A 3-year-old ad went viral yesterday; it’s a lovely tale with a surprise... Continue reading at Advertising Age
[ Advertising Age | 2019-06-28 10:00:00 UTC ]
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Snapchat has been on a Madison Avenue charm offensive that is culminating in Cannes this week, where the company will be rolling out a video advertising program called Snap Select. A recent pitch deck for Snap Select shows that the ads cost less than half of what Facebook is charging for its... Continue reading at Advertising Age
[ Advertising Age | 2019-06-17 20:39:22 UTC ]
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‘Genesis,’ Dennis Prager’s newest installment to The Rational Bible series, debuts at #3 in Religion Nonfiction; the final installment to the Broken Road series by Richard Paul Evans takes #1 in Religion Fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-12 04:00:00 UTC ]
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Man Booker Prize winner Anna Burns and Women's Prize shortlistee Diana Evans are among the six novelists shortlisted for the Orwell Prize for Political Fiction. Continue reading at The Bookseller
[ The Bookseller | 2019-06-10 01:32:56 UTC ]
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“I’ve written 58 books and J.J. always reads them first,” says Chris Grabenstein, who refers to his wife, J.J., as his “secret weapon.” That will change this fall when J.J.’s name appears alongside his on their debut middle grade novel, 'Shine!' (Random House, Nov.). Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-31 00:00:00 UTC ]
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“I want [the drawings] to be as clear and readable as possible so the story can be as tangled and uncertain as life and experience seem to be,” Ware says of 'Rusty Brown,' the comic he has been working on for the past 18 years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-31 00:00:00 UTC ]
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Ms. Pelosi said the company’s decision to leave up manipulated videos of her demonstrated how the social network contributed to Russian manipulation of the 2016 election. Continue reading at The New York Times
[ The New York Times | 2019-05-29 22:22:21 UTC ]
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