Unsuspecting comic book customers are thrust into a prank escape room with the assistance of Captain America in this week's second-most viral video. In Omaze's spot, released in January, Captain America actor Chris Evans sits in a basement, relaying instructions through his character's action figure, leaving his subjects equally delighted and confused.Here at Ad Age, we feel the same way. His reactions -- and those of his unknowing subjects -- are genuinely funny, and the six-minute spot feels more like two. But how is this video is still viral? It ranks just behind Samsung's "Technical School."The Omaze spot jumped back on our chart last week, at No. 5, then got over 11 million hits this past week -- a nearly 74% increase in views, the highest single-week jump in over a month. The result is a January spot near the top of a June list of brands' most-viewed video campaigns. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-06-13 00:00:00 UTC ]
News tagged with:
#captain america
#action figure
With 26bn views – and the ability to influence global sales – the social media app’s reading corner #BookTok is not as niche as it seemsFifteen seconds is all you need. Point your phone camera to a shelf and hold up your favourite book, or three. Add a trending soundtrack, a caption, a couple of... Continue reading at The Guardian
[ The Guardian | 2021-11-16 16:30:13 UTC ]
More news stories like this | News stories tagged with:
#book reviews
#phone camera
#favourite book
#stuck inside
#book review
The next time you're watching a show on Prime Video and there's a moment that leaves you crying, laughing or feeling wowed, you might be able to share a clip of it with your friends. Prime Video users in the US can now try a clip feature on iOS.Perhaps due to rights issues, the feature is... Continue reading at Engadget
[ Engadget | 2021-11-11 20:31:33 UTC ]
More news stories like this | News stories tagged with:
#prime video
#starting point
#social networks
#hot priest
#james bond
#fairfax
‘Wholehearted Faith,’ completed by her husband and colleagues, is both radical and welcoming. Continue reading at The Washington Post
[ The Washington Post | 2021-10-27 11:00:00 UTC ]
More news stories like this |
Don Winslow ripped the conservative West Virginia Democrat for conflicts of interest amid a Senate stalemate over Joe Biden's social policy agenda. Continue reading at The Huffington Post
[ The Huffington Post | 2021-10-19 08:03:21 UTC ]
More news stories like this | News stories tagged with:
#joe biden
#bestselling author
The bestselling progressive Christian writer died in 2019 but “a vision doesn’t die with one person,” says her husband who is orchestrating the publishing of Evan’s remaining manuscripts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-12 04:00:00 UTC ]
More news stories like this |
Bloomsbury has completed the acquisition of certain assets of Artfilms, the video streaming service of Contemporary Arts Media, as it expands its digital resources portfolio. Continue reading at The Bookseller
[ The Bookseller | 2021-09-22 17:59:05 UTC ]
More news stories like this | News stories tagged with:
#bloomsbury
The Publishers Association of New Zealand Te Rau o Tākupu has a daylong conference, with trade show directors and IPA's Bodour Al Qasimi. The post New Zealand Publishers’ Conference Features Al Qasimi, Evans, Brown appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-08-13 16:56:26 UTC ]
More news stories like this | News stories tagged with:
#publishers association
In a busy year for gaming mergers, another deal has just been announced. Tencent is to fully acquire Sumo Group, the UK developer behind LittleBigPlanet 3 and Crackdown 3. The Chinese web giant is offering 513 pence per share for the studio, in which it already owns an 8.75 percent stake,... Continue reading at Engadget
[ Engadget | 2021-07-19 09:14:25 UTC ]
More news stories like this | News stories tagged with:
#multiple reports
#long-term success
#non-executive chairman
#publishers including
The former ‘Hardball’ host has proven insight into politics, but this volume doesn’t dig deep Continue reading at The Washington Post
[ The Washington Post | 2021-06-11 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#chris matthews
#front-row seat
On the sunny spring morning that we speak, Harriet Evans has been going through the page proofs of her 12th novel, The Beloved Girls, with a forensic eye—long before she was a bestselling author, Evans was a highly regarded editor—and it has not met her exacting standards. “I’m actually... Continue reading at The Bookseller
[ The Bookseller | 2021-05-14 16:27:00 UTC ]
More news stories like this | News stories tagged with:
#harriet evans
#bestselling author
By now, many (if not most) of us have seen the cellphone video of the murder of George Floyd by Minnesota Police officer Derek Chauvin multiple times. The video—captured by a Black teenager named Darnella Frazier while she was walking to the store with her young cousin—has featured prominently... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-04-22 12:44:36 UTC ]
More news stories like this | News stories tagged with:
#front-page story
#prince philip
#sacramento bee
#communicating risk
#protest #journalism
#pulitzer prize
A lot of the web revolves around video content (subscribe to our YouTube channel!) and podcasts these days, but that brings some accessibility challenges you won’t find with the written word. Hundreds of millions of people are deaf or hard of hearing. Other folks have trouble processing... Continue reading at PC World
[ PC World | 2021-03-25 21:01:00 UTC ]
More news stories like this | News stories tagged with:
#youtube channel
#written word
#libraries
Annette Sharp suggested solicitor ‘is too old and deaf and can’t even get to court’, barrister saysThe high-profile Sydney criminal lawyer Chris Murphy was portrayed by a newspaper columnist as being “past it, decrepit and over the hill”, his defamation hearing has been told.The meaning... Continue reading at The Guardian
[ The Guardian | 2021-03-16 05:46:43 UTC ]
More news stories like this | News stories tagged with:
#federal court
#news corp
Users of connected TV's most popular platform are about to see a major advertising upgrade. Roku and Nielsen are shaking up the connected TV advertising landscape with a landmark deal and strategic alliance: Roku is acquiring Nielsen's advanced video advertising (AVA) business, including the... Continue reading at AdWeek
[ AdWeek | 2021-03-01 21:30:00 UTC ]
More news stories like this | News stories tagged with:
#connected tv
#popular platform
#landmark deal
#strategic alliance
#measurement company
#nielsen
Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday
[ Digiday | 2021-02-17 02:00:00 UTC ]
More news stories like this | News stories tagged with:
#context matters
#user experience
#premium publisher
Tired of the subtweets? The peevish reviews? The [gasp] indecorous email sign-offs? Do you wish the literary world would just conduct its brawls out in the open for all to see? Well, now you can fight along at home with Street Writer, Maxwell Neely-Cohen’s absolutely wonderful literary homage to... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-04 14:06:11 UTC ]
More news stories like this | News stories tagged with:
#literary world
The Booksellers Association has named Open Water by Caleb Azumah Nelson (Viking) and Vi Spy: Licence to Chill by Maz Evans (Chicken House) as its books of the month for February. Continue reading at The Bookseller
[ The Bookseller | 2021-02-01 01:09:53 UTC ]
More news stories like this | News stories tagged with:
#booksellers association
The author of “Before You Suffocate Your Own Fool Self” delivers a magnificent, searing new story collection. Continue reading at The Washington Post
[ The Washington Post | 2021-01-15 14:00:00 UTC ]
More news stories like this | News stories tagged with:
#danielle evans
#historical corrections
#story collection
Filmmaker Grzegorz Jankowski's new video for the Polish Book Institute introduces New Books from Poland to international book publishers. (Sponsored) The post The Polish Book Institute’s New Video: ‘To Lure Attention’ to Available Rights appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-12-16 12:20:13 UTC ]
More news stories like this |
Farewell, Total Audience Measurement. Hello, Nielsen One. In a major overhaul of its video measurement, Nielsen said today it is preparing to offer a new cross-media solution, called Nielsen One. The new video analytics tool will enable publishers and marketers to transact on a single metric... Continue reading at AdWeek
[ AdWeek | 2020-12-08 11:00:33 UTC ]
More news stories like this | News stories tagged with:
#major overhaul
#enable publishers
#single metric
#digital platforms
#nielsen