The past few years have seen social media, propelled by the all-purpose WeChat app and the Weibo microblogging service, become an indispensable promotional and sales channel in the Chinese publishing industry. Critics point to challenges facing publishers who depend on social media marketing. Advocates, meanwhile, view the current dip in effectiveness of social media marketing as evidence of a period of adjustment common to any new channel. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
News tagged with:
#sales channel
Rebekah Brooks's husband tells court about content on computers and the concepts for books he was working onRebekah Brooks's husband had important historical drafts of a new novel on one of the laptops he concealed at their Chelsea home, the Old Bailey has heard.Charlie Brooks told jurors at the... Continue reading at The Guardian
[ The Guardian | 2014-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#rebekah brooks
A picture book by comedy star David Walliams, his first in the format, is one of 24 titles for children that are in contention for this year's Booktrust Best Book Awards. Continue reading at BBC News
[ BBC News | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#picture book
#book awards
Time Inc.’s People and WhoSay, a digital-only social magazine powered by the celebrities it features, have teamed to develop a new branding opportunity for stars and advertisers. Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-27 00:00:00 UTC ]
More news stories like this |
Say Media told publishers in its ad network that it will begin paying them on a 120-day payment schedule effective Apr. 1, slowing payment from an average of 85 to 90 days.The move is a response to similar slowdowns from marketers and agencies, the company told its publishing partners. Procter... Continue reading at Advertising Age
[ Advertising Age | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing partners
#procter gamble
#ripple effects
#production companies
Verso Books is launching a new consumer offer, bundling DRM-free ebooks with all print purchases... Continue reading at The Bookseller
[ The Bookseller | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#verso books
#print purchases
5 fifteen, a premier supplier of consulting services and cloud-based software solutions designed for newspaper and magazine publishers, has appointed Bluefin Technology Partners, a leading provider of online classifieds and self-service advertising s ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine publishers
#leading provider
Mark Thompson says New York Times journalism will remain impartial and won't be swayed by commercial considerationsMark Thompson, the chief executive of the New York Times, has hit out at rival Bloomberg for saying it shouldn't have published investigative news stories criticising China, because... Continue reading at The Guardian
[ The Guardian | 2014-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mark thompson
Catholic priest Ronald Rolheiser examines late-life spirituality; scholar Michael Coogan offers a brief history of the Decalogue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#forthcoming religion
#spirituality books
Active Interest Media (AIM) has promoted Patricia Fox (pictured) to executive vice president of operations for the enthusiast consumer magazine and events publisher. Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#senior executives
Two new suits were filed this month against Apple and the five major publishers involved in a 2010 ebook price-fixing conspiracy, raising the possibility of a new ebook antitrust battle involving aggrieved retailers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers battle
Antony Loewenstein: Is the future an interactive novel read on a Google Glass? One thing's for certain: the transformation of the written word is one of the defining issues of our ageAntony Loewenstein Continue reading at The Guardian
[ The Guardian | 2014-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#google glass
#written word
Almost 40,000 Catholics gathered in mid-March in Anaheim, Calif., for the annual L.A. Religious Education Congress, and they bought a lot of books from Catholic publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#catholic publishers
Tesco’s ebook platform blinkbox books has launched today (25th March). The website sells... Continue reading at The Bookseller
[ The Bookseller | 2014-03-25 00:00:00 UTC ]
More news stories like this |
Roughly $166 million in settlement funds collected as part of a deal to settle state and consumer charges of ebook price-fixing began flowing to consumers today. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-25 00:00:00 UTC ]
More news stories like this |
Stories and traditions are repeated from season to season and become part of holiday celebrations themselves. This year, new books for the most joyful holidays in Judaism and Christianity offer fresh approaches. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-25 00:00:00 UTC ]
More news stories like this |
When print was thriving, advertisers would simply use brands as a proxy for the audience they wanted to reach. Want moms? Buy People magazine. Now marketers know more about their targets, have better tools to find them and more ways to reach them. And traditional publishers stood by as... Continue reading at Advertising Age
[ Advertising Age | 2014-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#things publishers
#ad networks
#fighting back
#media agencies
#playing field
Ukraine's new government is considering withdrawing support for the publishing industry and eliminating tax and other benefits for publishers to save cash. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing industry
Justice ministers have responded to criticism over a ban on prisoners being sent books, by... Continue reading at The Bookseller
[ The Bookseller | 2014-03-24 00:00:00 UTC ]
More news stories like this |
Comparable store sales of books fell 10.7% at Hastings Entertainment in the year ended January 31, 2014, compared to 2012. Sales also fell 8.2% in the fourth quarter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hastings entertainment
#fourth quarter