Children's Books in China 2018: Social Media Marketing: Working the Platform

The past few years have seen social media, propelled by the all-purpose WeChat app and the Weibo microblogging service, become an indispensable promotional and sales channel in the Chinese publishing industry. Critics point to challenges facing publishers who depend on social media marketing. Advocates, meanwhile, view the current dip in effectiveness of social media marketing as evidence of a period of adjustment common to any new channel. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Reviews of New and Forthcoming Religion and Spirituality Books, May 14, 2014

A Mormon writer takes a spiritual journey; a Presbyterian minister finds support for same-sex marriage in the Bible. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-13 00:00:00 UTC ]
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HCI Books Launches Barb Schmidt’s 'The Practice'

HCI Books announces an extensive launch and promotional tour of Barb Schmidt’s "The Practice." Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-13 00:00:00 UTC ]
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The Audio Book Club Visits the Dept. of Speculation

This month, Dan Kois, Jessica Winter, and Meghan O’Rourke discuss Jenny Offill’s slim but potent novel Dept. of Speculation. Does the novel’s bifurcated structure work? Is its theme of the difficulty of making art when facing the daily struggles of domesticity resonant? What does that title... Continue reading at Slate

[ Slate | 2014-05-09 00:00:00 UTC ]
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Prospect Park Books: Finding the Sweet Spot

Colleen Bates, publisher of Prospect Park Books in Pasadena, Calif., gave herself a practical exercise 10 years ago: in order to learn about book design, sales, and distribution, she would self-publish a book. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
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Faber and Cape makes Wales Book of the Year shortlist

Parthian Books, Faber and Jonathan Cape all have English-language titles in the shortlist for the... Continue reading at The Bookseller

[ The Bookseller | 2014-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #year shortlist #jonathan cape #english-language titles


Alive and Clicking: Reference Books 2014

For the last two decades, the talk has been that library reference is dead. Is it time to change the conversation? Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
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Shortlist revealed for Oscar's First Book Prize

Nosy Crow’s Open Very Carefully, winner of the Waterstones best picture book prize this... Continue reading at The Bookseller

[ The Bookseller | 2014-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #shortlist revealed #book prize #nosy crow


PW Picks: Books of the Week, May 12, 2014

This week, Huck Finn and Jim travel through time, twins named Boy and Girl, and "The Shining" meets "Glee." Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
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Wizeo: Literary Crowdgiving Platform Gears Up

The latest literary-oriented startup to join Boston’s Innovation District combines video chats by authors and other leaders, or “wizzes,” for a cause. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
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This Week in Children's Apps: May 8, 2014

This week in children's apps, we feature a Berenstain Bears app just in time for Mother's Day, and three new apps based on the Totally Monster book series. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apps based


Colfer appointed as Irish children’s laureate

Author Eoin Colfer was today announced as the third Laureate na nÓg, Ireland’s... Continue reading at The Bookseller

[ The Bookseller | 2014-05-08 00:00:00 UTC ]
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PRH grab majority of Summer WHS Book Club titles

Penguin Random House has the lion’s share of titles in this summer's W H Smith Richard... Continue reading at The Bookseller

[ The Bookseller | 2014-05-08 00:00:00 UTC ]
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Spanfeller Media Group Launches TV Series

With second-screen viewing on the rise and the lines between platforms continuing to merge, Spanfeller Media Group is looking to capitalize on its digital presence and enter the world of television. The publisher's largest site, The Daily Meal, is launching a television series at the end of this... Continue reading at Folio Magazine

[ Folio Magazine | 2014-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #television series #television producer #digital presence #daily meal


New Mary Book Launches for Mother's Day

On May 3 at St. Mary’s Bookstore and Church Supply in Nashville, Tenn., Franciscan Media author Julie Dortch Cragon, whose new book, "Visiting Mary: Her U.S. Shrines and Their Graces," is out for Mother's Day, signed books for some 100 attendees. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-06 00:00:00 UTC ]
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Dan Lubart Joins Hachette Book Group

Dan Lubart, formerly senior v-p of sales analytics and pricing at HarperCollins, has been named senior v-p, strategy and publishing operations at the Hachette Book Group effective immediately. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing operations


Apple Asks Judge to Send E-book Case to Appeals Court

Apple attorneys argue that sending the matter to the Second Circuit would “save judicial resources by potentially avoiding the need for a costly trial.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-05 00:00:00 UTC ]
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Grilling as Social Conduit: The Story Behind ManBQue

How a rooftop ritual turned into a “men’s grilling and lifestyle community” with chapters around the world and a brand new book, "ManBQue!: Meat. Beer. Rock and Roll." Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-05 00:00:00 UTC ]
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ReaderLink Buys Some HDA Book Assets

ReaderLink Distribution Services has acquired book assets from HDA that will allow the company to take over book distribution to the Menard’s and Bed, Bath & Beyond chains. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book distribution


Recorded Books Buys HighBridge Audio

Recorded Books Inc. has acquired HighBridge Audio, the audiobook imprint of Workman Publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #recorded books #workman publishing


Tesco Clubcard promotion for blinkbox books

Tesco is encouraging its Clubcard holders to buy more ebooks in a marketing campaign to run over... Continue reading at The Bookseller

[ The Bookseller | 2014-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #blinkbox books #marketing campaign