The past few years have seen social media, propelled by the all-purpose WeChat app and the Weibo microblogging service, become an indispensable promotional and sales channel in the Chinese publishing industry. Critics point to challenges facing publishers who depend on social media marketing. Advocates, meanwhile, view the current dip in effectiveness of social media marketing as evidence of a period of adjustment common to any new channel. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Freight Books has acquired rights to a debut novel by Scottish food writer Sue Lawrence. Adrian... Continue reading at The Bookseller
[ The Bookseller | 2014-06-04 00:00:00 UTC ]
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Following the success of Anna Todd's After series, the wildly popular stories starring the boy band will be published at the end of the year Is fan fiction something to be feared? And where did it all begin?Simon & Schuster have inked a deal for worldwide rights to One Direction fanfic.... Continue reading at The Guardian
[ The Guardian | 2014-06-04 00:00:00 UTC ]
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Penguin Random House Children’s UK - the new PRH childrens division incorporating both... Continue reading at The Bookseller
[ The Bookseller | 2014-06-04 00:00:00 UTC ]
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George R.R. Martin's editor recently said that she 'begin[s] to wonder]' if Martin's story can be wrapped up in seven books. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-06-04 00:00:00 UTC ]
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Consumer ebook market set to almost triple over next four years while PwC predicts sales of printed editions will fallThe ebook will overtake the paperback and hardback as Britons' preferred format for reading their favourite novels by 2018, according to a report. The UK consumer ebook market... Continue reading at The Guardian
[ The Guardian | 2014-06-04 00:00:00 UTC ]
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Writing for The Guardian last month, Simon Tisdall described the scene at the Tehran International Book Fair, where female skin on book covers is frowned upon. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-04 00:00:00 UTC ]
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In its 15th annual report, total book revenue in the U.S. is projected to rise to $37.04bn in 2018, and China will become the second largest book market in 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-04 00:00:00 UTC ]
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Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select... Continue reading at AdWeek
[ AdWeek | 2014-06-04 00:00:00 UTC ]
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Amy Einhorn, who recently left her eponymous imprint at Penguin Random House, is joining Macmillan’s Flatiron Books imprint as senior v-p and publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-04 00:00:00 UTC ]
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Combat Gent is launching a Father’s Day digital campaign today to scout out dads who still think acid wash Levi’s jeans are cool by replacing them with more modern trousers. The online menswear retailer is using the upcoming holiday to launch a new line of denim products also launching today.... Continue reading at AdWeek
[ AdWeek | 2014-06-03 00:00:00 UTC ]
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Prominent African-American and Hispanic children's book publishers, publicists, agents, and authors were featured on the BookCon panel "Where Are the People of Color in Children's Books?" held on Saturday, May 31. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-03 00:00:00 UTC ]
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New middle-grade and YA publisher In This Together Media aims to offer stories with more diverse and realistic representations of kids, especially girls.In the new novel Aspen by Rebekah Crane, the teenage title character is an awkward, artsy kid who gets into a car accident that kills the most... Continue reading at Fast Company
[ Fast Company | 2014-06-03 00:00:00 UTC ]
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Nielsen tracked mobile video viewing behavior late last year and found consumers watched 25% more of it than the year before. Ooyala is seeing the shift, too. The video management firm reported recently that 26% of videos viewed in December 2013 were seen on mobile devices.No surprise there. But... Continue reading at Advertising Age
[ Advertising Age | 2014-06-03 00:00:00 UTC ]
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Open Road Integrated Media has added more than 300 titles to its catalogue, acquiring the ebook list from Premier Digital Publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-03 00:00:00 UTC ]
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New research on subscription ebook models from BISG shows publishers are still reticent, while consumers who embrace the model continue to buy books. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-02 00:00:00 UTC ]
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SMP inks Antoinette, Coleman in major deal and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-02 00:00:00 UTC ]
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Winnie the Pooh is named as the best-loved children's book of the last 150 years, with the most contemporary publication in the list, The Gruffalo, coming fifth. Continue reading at BBC News
[ BBC News | 2014-06-02 00:00:00 UTC ]
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IglooBooks has appointed Andrew Bell as its new chief operating officer (c.o.o.). Bell... Continue reading at The Bookseller
[ The Bookseller | 2014-06-02 00:00:00 UTC ]
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Arevik Ashkharoyan, owner of the First Armenian Literary Agency, discusses trends in international literature and global interest in Armenian authors. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-02 00:00:00 UTC ]
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No one knows how the first book-to-film critics panel at BookCon will go, least of all Matt Atchity, the editor-in-chief of the online film review site Rotten Tomatoes, who is going to be moderating. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-31 00:00:00 UTC ]
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