Children's Books in China 2018: Social Media Marketing: Working the Platform

The past few years have seen social media, propelled by the all-purpose WeChat app and the Weibo microblogging service, become an indispensable promotional and sales channel in the Chinese publishing industry. Critics point to challenges facing publishers who depend on social media marketing. Advocates, meanwhile, view the current dip in effectiveness of social media marketing as evidence of a period of adjustment common to any new channel. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Free books given away at food banks

Booktrust has given away 2,500 children’s books to foodbanks as part of this month’s... Continue reading at The Bookseller

[ The Bookseller | 2014-06-24 00:00:00 UTC ]
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B&N to Separate Retail, Nook Media

The Barnes & Noble board of directors has given its approval to separate the entity into two public companies with one holding the retail trade stores and the other holding its Nook operations plus the college bookstores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nook media #nook operations


Zola Books, BiblioCommons Offer ‘Bookish Recommends’ to Libraries

Zola’s Bookish recommendation engine is coming to 67 libraries in the U.S., Canada, Australia and New Zealand. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-24 00:00:00 UTC ]
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Reviews of New and Forthcoming Religion and Spirituality Books, June 25, 2014

Beyonce's pastor writes about love; liberation theologian Leonardo Boff assesses Pope Francis. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #forthcoming religion #spirituality books


Seeking Engagement, Media Firms Toss Readers the Keys

On April 24, during an all-hands meeting at Gawker Media's SoHo headquarters, founder and publisher Nick Denton was extolling the virtues of Kinja, his proprietary publishing platform that allows readers to participate in the company's editor ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-06-23 00:00:00 UTC ]
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The Bunker Diary wins book prize

Kevin Brooks' fictional diary of a kidnapped boy held hostage in a bunker wins 2014's Cilip Carnegie Medal as Jon Klassen's This is Not My Hat wins the Kate Greenaway Medal. Continue reading at BBC News

[ BBC News | 2014-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kevin brooks #jon klassen


Book World To Close Two Wisconsin Stores

Book World, a regional chain of 48 bookstores located in small towns and cities in five Midwestern states, is closing two Wisconsin outlets this summer. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book world #small towns


Air travel booking website offers rail alternatives

The Internet is jammed with travel websites to book airline flights. But the operators of CheapAir.com say they are the only air search site that gives travelers the option of booking a trip by rail. Continue reading at Los Angeles Times

[ Los Angeles Times | 2014-06-22 00:00:00 UTC ]
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Spanish police arrest three for illegal book publishing

Police say 1,000 published books and 10 computer hard discs seized from photocopying facilities in Madrid and SevilleSpanish police have arrested three people on suspicion of illegally scanning and then unlawfully publishing books on a massive scale. Continue reading... Continue reading at The Guardian

[ The Guardian | 2014-06-22 00:00:00 UTC ]
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Gulfshore Media Buys Venice Magazine

Gulfshore Media is adding Venice Magazine to its portfolio of city and regional titles in Central Florida. Terms weren't disclosed. Continue reading at Folio Magazine

[ Folio Magazine | 2014-06-20 00:00:00 UTC ]
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'There's only one IPC Media' - it's the magazine publisher's new song

They're singing a new slogan in the London headquarters of the UK's leading magazine publisher: "There's only one IPC."IPC Media's chief executive Marcus Rich has announced an internal restructure that does away with the company's current divisions (connect, inspire and southbank, since you... Continue reading at The Guardian

[ The Guardian | 2014-06-20 00:00:00 UTC ]
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On the Road with Book Trucks

First there were food trucks. Now literacy advocates are filling buses and trucks with a different kind of nourishment—books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-20 00:00:00 UTC ]
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You’d have to be crazy to start a media company, right?

Media startup founders apparently didn't get that memo that now's a pretty bad time to be in the publishing business. So, are they crazy? The post You’d have to be crazy to start a media company, right? appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-06-20 00:00:00 UTC ]
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PW Picks: Books of the Week, June 23, 2014

This week, new Andrea Camilleri, unfriending your ex, and what the ocean tells us about ourselves. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-20 00:00:00 UTC ]
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What’s Next for E-books in Libraries?

Here’s the good news: when it comes to libraries and ebooks, there’s been progress. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-20 00:00:00 UTC ]
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Russia’s “The Big Book” Shortlist Led by Prilepin’s “Cloister”

Zakhar Prilepin’s 'Cloister' leads the shortlist for Russia's 'Big Book' prize, which is worth 3 million rubles ($87,000) to the winner. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-19 00:00:00 UTC ]
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How YA Books Engender a True Love of Reading in My Students

Tina Yang tutors children of non-English speaking immigrants and explains how YA novels, rather than classics, have engendered a deeper appreciation for reading. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #true love #ya novels


Apple discounts the books Amazon refuses to stock

If you head over to iTunes and look for book pre-orders at $9.99 or less, you may notice something strange: they're all Hachette titles. That's no coincidence -- Amazon is delaying shipment on Hachette books right now, a negotiating tactic it calls... Continue reading at Engadget

[ Engadget | 2014-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette titles #hachette books


Bertelsmann to close German-language book club

Bertelsmann is to close its German-language book club business because of a “decreasing... Continue reading at The Bookseller

[ The Bookseller | 2014-06-18 00:00:00 UTC ]
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S&S Children’s acquires YA suicide story

Simon and Schuster Children’s Books has acquired the UK and Commonwealth rights to a YA... Continue reading at The Bookseller

[ The Bookseller | 2014-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ss children #schuster children