Children's Books in China 2018: Social Media Marketing: Working the Platform

The past few years have seen social media, propelled by the all-purpose WeChat app and the Weibo microblogging service, become an indispensable promotional and sales channel in the Chinese publishing industry. Critics point to challenges facing publishers who depend on social media marketing. Advocates, meanwhile, view the current dip in effectiveness of social media marketing as evidence of a period of adjustment common to any new channel. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Mindy Kaling will reportedly write follow-up to her bestselling book 'Is Everyone Hanging Out Without Me?'

During a panel at Austin's South by Southwest conference, Kaling said she is writing another book. Kaling's show 'The Mindy Project' was recently renewed for a third season. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-03-11 00:00:00 UTC ]
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Keith Richards to write kids book

Rolling Stones guitarist Keith Richards teams up with his artist daughter to write a picture book inspired by his own granddad teaching him to play the guitar. Continue reading at BBC News

[ BBC News | 2014-03-11 00:00:00 UTC ]
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Festival of Books Adds IndieBound Buy Buttons

Following a vociferous response by SCIBA members to the "L.A. Times" decision to exclude their stores from its Festival of Books website, IndieBound buy buttons will be added this week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sciba members #books website


World Book Day titles triumph; Berry cooks up a storm

World Book Day titles dominated the top of last week's UK Official Top 50, nabbing the first... Continue reading at The Bookseller

[ The Bookseller | 2014-03-11 00:00:00 UTC ]
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E-books by Sainsbury's sells Anobii brand

E-books by Sainsbury’s has sold the brand and social networking elements of ebook site... Continue reading at The Bookseller

[ The Bookseller | 2014-03-11 00:00:00 UTC ]
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Book Deals: Week of March 10, 2014

Tor seeks ‘Truth’ from Dennard, gets ‘Unnoticed’ by Brockway and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals


Plaintiffs: No 'Do-Overs' For Apple in E-book Case

Attorneys for the consumer class argue there is enough evidence to assess damages against Apple via a summary judgment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-09 00:00:00 UTC ]
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Read Harry Potter books in a few hours? New tech may make it possible

A new technology that is set to make its debut in April could one day make it possible for users to read Harry Potter books in just a few hours.     Continue reading at Los Angeles Times

[ Los Angeles Times | 2014-03-08 00:00:00 UTC ]
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Samsung's thing for (faux) leather continues with the ATIV Book 9 Style

Samsung's clearly been listening to Venus in Furs a lot recently, which explains why it's gone a bit crazy on the faux-leather all of a sudden. After covering both the Galaxy Note 3, Galaxy Tab Pro and Chromebook 2 in the stuff, the company has now... Continue reading at Engadget

[ Engadget | 2014-03-08 00:00:00 UTC ]
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Goldman Sachs elevator tweeter loses book deal

It was recently revealed that former banker John Lefevre, who lives in Texas and does not work for Goldman Sachs, was behind the popular Twitter account. Publisher Simon & Schuster said at first it would still publish Lefevre's book but now says the deal has canceled. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-03-08 00:00:00 UTC ]
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The Audio Book Club Live in Seattle!

This month Slate’s Audio Book Club hits the road for a live show at Town Hall Seattle. Dan Kois, Hanna Rosin, and special guest star Hugh Howey (Wool) discuss Kurt Vonnegut’s classic novel of war and space aliens, Slaughterhouse-Five. The trio discuss Vonnegut’s deep depression, the way Billy... Continue reading at Slate

[ Slate | 2014-03-08 00:00:00 UTC ]
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Children's publishers respond to 'gender' debate

There has been a mixed responses from children's publishers to a campaign encouraging them to... Continue reading at The Bookseller

[ The Bookseller | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers respond #campaign encouraging


Time Inc. Taps Defy Media CRO to Lead Fortune's Business Side

Time Inc. has raided the digital world to land a new publisher for Fortune magazine, naming Eric Danetz to the post on Friday. Mr. Danetz had been chief revenue officer at Defy Media, the web video and branded entertainment company created when Break Media and Alloy Digital merged last fall.The... Continue reading at Advertising Age

[ Advertising Age | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business side #digital world #web video #sports illustrated #owns cnn


The Book That Lies Behind The Success Of HBO's "True Detective"

HBO's hit new show has catapulted a 100-year-old short-story collection onto the bestseller lists.A collection of strange art nouveau stories by American author Robert W. Chambers, The King in Yellow has gone virtually unread for most of the past century. The first half of the book is made up of... Continue reading at Fast Company

[ Fast Company | 2014-03-07 00:00:00 UTC ]
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Tartt and Atwood vie for book award

Margaret Atwood, Donna Tartt and Booker winner Eleanor Catton are among the novelists longlisted for this year's Baileys Women's Prize for Fiction. Continue reading at BBC News

[ BBC News | 2014-03-07 00:00:00 UTC ]
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Parents push to end gender division of boys' and girls' books

Let Books Be Books campaign wins instant repsonse from publisher Usborne, in time for International Women's DayA campaign to break down gender divides in children's publishing has met with instant success, after one of the publishers under fire announced they will stop producing titles labelled... Continue reading at The Guardian

[ The Guardian | 2014-03-07 00:00:00 UTC ]
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@GSElevator book deal canceled

Looks like whatever happens in the Goldman Sachs elevator will stay in the Goldman Sachs elevator. Less than two weeks after the anonymous author of the popular @GSElevator feed on Twitter was... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2014-03-07 00:00:00 UTC ]
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March 2014 Audio Books: In the Studio

Kay to give the play-by-play of Rivera’s ‘Closer’ and more in this month's audio book news. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-07 00:00:00 UTC ]
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PW Picks: Books of the Week, March 10, 2014

This week, Philip Marlowe returns, how Paris became Paris, and the book that powerful people don't want you to read. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-07 00:00:00 UTC ]
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New Tribune Publishing CEO Jack Griffin Wants to Develop Company's Marketing Arm

Tribune Company has named Jack Griffin CEO of its publishing unit, the company said Thursday. His first day is April 14.The publishing unit, which consists of eight newspapers including the Los Angeles Times and Chicago Tribune, was formed last July when Tribune announced its intention to spin... Continue reading at Advertising Age

[ Advertising Age | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #entertainment company #marketing arm #newspapers including