Children's Books in China 2018: Social Media Marketing: Working the Platform

The past few years have seen social media, propelled by the all-purpose WeChat app and the Weibo microblogging service, become an indispensable promotional and sales channel in the Chinese publishing industry. Critics point to challenges facing publishers who depend on social media marketing. Advocates, meanwhile, view the current dip in effectiveness of social media marketing as evidence of a period of adjustment common to any new channel. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Bob the Street Cat books top 1m copies in UK

Homeless busker James Bowen was helped in his struggle against addiction by the companionship of a stray cat. Now his books charting their friendship have propelled him into an elite publishing clubSamuel Johnson used to buy oysters for his cat, Hodge; Charles Dickens was so distressed when his... Continue reading at The Guardian

[ The Guardian | 2014-03-18 00:00:00 UTC ]
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People Who Use E-Readers Dive Far Deeper Into Books

Digital publishing is rapidly becoming a haven for struggling writers—but it turns out the format might hold similar potential for struggling readers too.     Continue reading at Wired

[ Wired | 2014-03-18 00:00:00 UTC ]
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Book Deals: Week of March 17, 2014

Jodi Thomas gets seven figures from Harlequin, Samantha Bee goes middle grade, "distressed baby" mom sells a memoir, and more, in this week's book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-17 00:00:00 UTC ]
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Why Book Publishers Need to Think Like Amazon

Two branding experts argue that the future for publishers lies in going direct to consumer, offering examples of companies that have succeeded. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-17 00:00:00 UTC ]
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Judge Rules for HarperCollins in Open Road E-Book Dispute

A New York court has held that ebook publisher Open Road infringed HarperCollins’ copyright with its ebook edition of Jean Craighead George’s 1973 bestselling children’s book "Julie of the Wolves." Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-17 00:00:00 UTC ]
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Trophy Wife Star Albert Tsai Spends His Free Time Reading Harry Potter Books

Specs Who Albert Tsai Age 9 Accomplishments Stars as Bert on ABC’s Trophy Wife (Tuesdays at 9:30/8:30c) Base Los Angeles I’ve read that you take all of your classes online. What’s that like? Yeah, I’m homeschooled. When I’m on set, there’s a studio teacher who helps me with my work. I like it,... Continue reading at AdWeek

[ AdWeek | 2014-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #angry birds #full version #star wars #candy crush #walt disney #saving mr #good movies #harry potter


New mobile app locates great Scottish books

A new, free app which links books and authors to dates, themes and distinct locations around... Continue reading at The Bookseller

[ The Bookseller | 2014-03-17 00:00:00 UTC ]
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National Book Critics Circle select 'Americanah,' 'Five Days at Memorial' as winners

'Americanah' by Chimamanda Ngozi Adichie took the prize for fiction, while 'Five Days at Memorial' by Sheri Fink secured the nonfiction prize. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-03-15 00:00:00 UTC ]
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For E-books, More Good News, Few Trends: Facts & Figures 2013

Reports from the Association of American Publishers on ebook sales suggest that the industry is maturing and growth will plateau soon. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-14 00:00:00 UTC ]
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Books Tied into Toys

Toy-based brands from Barbie to Bratz have long been a factor in licensed publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-14 00:00:00 UTC ]
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PW Picks: Books of the Week, March 17, 2014

This week, "Dr. Jekyll" from Hyde's perspective, wrestling wildlife in the jungle, and Michael Rockefeller's disappearance. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-14 00:00:00 UTC ]
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Polish Bookstore Chain Sale Could Reshuffle Market

Poland’s second-largest bookstore chain, Matras, is set to be sold. Potential buyers include book distributor FK Olejesiuk and a consortium of publishers, led by Prószyński. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-13 00:00:00 UTC ]
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HC Rebrands It Books, Renames Dey Street

HarperCollins' It Books imprint is getting a new name, and a slightly new focus. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-13 00:00:00 UTC ]
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This Week in Children's Apps: March 13, 2014

This week in children's apps, we feature two new Berenstain Bears apps, a noisy Little Critter app, and another app that takes users on a prehistoric adventure. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-13 00:00:00 UTC ]
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“Self-Published Authors = 50% of the EBook Market by 2020″

Mark Coker, founder of Smashwords, has made the prediction that self-published books will account for 50% of ebook sales by 2020. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-13 00:00:00 UTC ]
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DiPreta Named Publisher of Hachette Books

The Hachette Book Group has appointed Crown Archetype editor-in-chief Mauro DiPreta v-p and publisher of Hachette Books, a new division. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-12 00:00:00 UTC ]
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The Future of Books Looks a Lot Like Netflix

The book business is merging into the magazine business as more publishers sell literature via subscription to highly targeted clusters of readers. High-profile literary studio Plympton is leading the charge with its $5-a-month iOS service Rooster.     Continue reading at Wired

[ Wired | 2014-03-12 00:00:00 UTC ]
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Reviews of New and Forthcoming Religion and Spirituality Books, March 12, 2014

A lyrical memoir about spiritual refueling; a starred review for an examination of the lives of LGBTQ Catholics. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-12 00:00:00 UTC ]
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Literary Agent/ Film Producer Talks Book-Movie Synergy

Anna Soler-Pont of Barcelona's Pontas Literary & Film Agency discusses the her dual careers in books and movies, and role as an agent, writer and producer. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-12 00:00:00 UTC ]
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Starbucks picks Frederator Books' ebook

Frederator Books, the year-old children’s ebook publishing program founded by cartoon veteran Fred Seibert, is getting a boost in the arm, or at least a shot of caffeine: Letters From Catbug,... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2014-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #frederator books