Chevy Parts and Truck Tires Dominate the Best Recalled Ads in Auto Mags

Endemic ads were completely in the driver’s seat when it came to ads in automotive magazines this March. According to GfK MRI’s Starch Advertising Research, ads for Chevy parts and Nitto truck tires performed particularly well in consumer recall, together garnering four of the top six positions in five separate publications. Tied for the highest recall rate–90 percent of survey respondents–Chevrolet Parts & Service, with a single-page ad in the March issue of Super Chevy and a spread for Ford’s iconic Mustang model in the March edition of fellow Motor Trend Group title Automobile magazine. Nitto cruised into the third spot with its spread in the March issue of Four Wheeler, scoring 88 percent recall among readers surveyed by asserting that ruggedness is in the DNA of the company’s Ridge Grappler off-road truck tires. Chevy’s same “Customize your build from head to block” ad popped up again in Hot Rod, with an ad recall score of 87. One car length later, Nitto’s DNA ad in the March issue of 4 Wheel & Off Road scored an 86. Rounding out the most-recalled ads in March was an ad for Weathertech accessories, also in Automobile magazine, promising “extreme performance” from its products. The ad was recalled by 85 percent of survey respondents. Along with data on the top ads that consumers noted, or recalled having read, GfK MRI also provided the audience for these magazine issues from its Issue Specific study. IS metrics show how magazines perform with regard to their... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-08-09 00:00:00 UTC ]
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Debuts dominate £10k Portico Prize shortlist

The shortlist for the Portico Prize for Literature has been revealed, featuring four debuts as well as titles from Andrew Hagan and Jenn Ashworth. Continue reading at The Bookseller

[ The Bookseller | 2021-12-06 04:59:56 UTC ]
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At war with the woke: A fresh perspective makes the same tired arguments

In ‘Woke Racism,’ Black linguist John McWhorter takes issue with those set on fighting oppression Continue reading at The Washington Post

[ The Washington Post | 2021-11-26 13:00:00 UTC ]
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Future of TV Briefing: How the TV ad measurement landscape has changed since summer

The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday

[ Digiday | 2021-11-24 05:01:00 UTC ]
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Nielsen Will Measure TV Audiences For Individual Ads in C3 Overhaul

C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek

[ AdWeek | 2021-11-22 14:00:00 UTC ]
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Auto-narration 'can help close gap' between e-books and audiobooks

Auto-narrated audiobooks will not replace human narration but will help "elevate" text-heavy books and help eliminate the gap between e-books and accompanying audiobooks, says Ani Attamian, head of publishing partnerships for Europe, the Middle East and Africa at Google. Continue reading at The Bookseller

[ The Bookseller | 2021-11-20 01:45:35 UTC ]
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THE BOY, THE MOLE, THE FOX AND THE HORSE is an International Phenomenon. It’s Partly Because of People like Me.

One reader reflects on why a picture book with messages about love, perseverance, and imperfection has connected with so many readers in the last two years. Continue reading at Book Riot

[ Book Riot | 2021-11-18 11:37:00 UTC ]
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John Lewis sued by self-published children’s author over Christmas ad

Fay Evans alleges a ‘striking similarity’ between the 2019 Excitable Edgar TV campaign and her 2017 book Fred the Fire-Sneezing DragonThe author of a self-published children’s book about a dragon that causes havoc with its fiery sneezes is suing John Lewis over its 2019 Christmas ad about a... Continue reading at The Guardian

[ The Guardian | 2021-11-16 14:46:45 UTC ]
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Books in the Media: My Body by Emily Ratajkowski dominated the media this week

My Body by Emily Ratajkowski (Quercus) dominated the media this week as her essay collection featured in the Guardian, Telegraph, Times, Evening Standard, Financial Times, New York Times, New Statesman, Independent, Observer, Atlantic, Forbes, New Yorker, iNews and Irish Times. Continue reading at The Bookseller

[ The Bookseller | 2021-11-14 21:10:39 UTC ]
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'Dad Bod,' 'FTW' And 'Amirite' Among 455 New Words Added To Dictionary

Merriam-Webster announced the newly added words on its website, saying “Just as the language never stops evolving, the dictionary never stops expanding.” Continue reading at The Huffington Post

[ The Huffington Post | 2021-10-29 15:43:47 UTC ]
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In the Va. governor’s race, ‘Beloved’ is reduced to its most explicit parts. That’s obscene.

Toni Morrison’s 1987 classic has sparked debate in the Virginia governor’s race about what public school students should read. Continue reading at The Washington Post

[ The Washington Post | 2021-10-27 12:53:39 UTC ]
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During Frankfurt: Springer Nature Offers Auto-Translation for Research

The newly piloted program from Springer Nature translates into English from Chinese, Japanese, Spanish and Portuguese and French. The post During Frankfurt: Springer Nature Offers Auto-Translation for Research appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-10-19 07:06:57 UTC ]
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Springer Nature introduces free auto-translation service for books and manuscripts

Springer Nature has introduced a free auto-translation service for books and manuscripts for its authors Continue reading at The Bookseller

[ The Bookseller | 2021-10-18 08:57:50 UTC ]
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Katie Couric recalls her rise to ‘Today’ — and what she really thought of everyone

The longtime anchor’s memoir settles scores and reexamines some regrettable choices. Continue reading at The Washington Post

[ The Washington Post | 2021-10-15 07:39:38 UTC ]
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Books in the Media: le Carré's last dominates reviews to close career in style

John le Carré's final novel Silverview (Viking) dominated the review pages this week, picking up mentions from the Sunday Times, Times, Guardian, Financial Times, Sunday Telegraph, the i and the Scotsman.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-11 06:20:33 UTC ]
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Media Buying Briefing: As the auto industry shifts its priorities, digital media buying slides into the driver’s seat

Due to a convergence of supply-chain issues, shifting consumer preferences, auto advertising continues to shift from traditional to digital media channels, even as total spending is expected to drop. The post Media Buying Briefing: As the auto industry shifts its priorities, digital media... Continue reading at Digiday

[ Digiday | 2021-09-13 04:05:00 UTC ]
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Hayley Mills became a Disney darling at 12. Her new memoir recalls how it went from there.

In ‘Forever Young,’ the 75-year-old actress opens up about life before and after ‘The Parent Trap’ Continue reading at The Washington Post

[ The Washington Post | 2021-09-05 12:00:00 UTC ]
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Arts centre offers residency as part of Working Class Writers Festival

Bristol arts hub and charity Knowle West Media Centre is seeking a writer who identifies as working-class to participate in a mini residency as part of the centre's Working Class Writers Festival. Continue reading at The Bookseller

[ The Bookseller | 2021-09-01 12:58:06 UTC ]
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People with disabilities appear in 1% of TV ads

Although they represent 26 percent of the U.S. population, portrayals lag despite progress in product development and entertainment, Nielsen finds. Continue reading at Advertising Age

[ Advertising Age | 2021-08-19 18:10:40 UTC ]
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How to remove ads and Special Offers from your Kindle or Kindle Fire

If your Kindle has ads or “Special Offers” showing onscreen, it’s because you made a deal. You chose to save money on your Kindle’s purchase price by accepting the "Ad-Supported discount (formerly known as the “With Special Offers” discount). It seemed like a good idea at the time, but now... Continue reading at PC World

[ PC World | 2021-08-18 22:51:00 UTC ]
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‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising

As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-12 04:01:00 UTC ]
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