Endemic ads were completely in the driver’s seat when it came to ads in automotive magazines this March. According to GfK MRI’s Starch Advertising Research, ads for Chevy parts and Nitto truck tires performed particularly well in consumer recall, together garnering four of the top six positions in five separate publications. Tied for the highest recall rate–90 percent of survey respondents–Chevrolet Parts & Service, with a single-page ad in the March issue of Super Chevy and a spread for Ford’s iconic Mustang model in the March edition of fellow Motor Trend Group title Automobile magazine. Nitto cruised into the third spot with its spread in the March issue of Four Wheeler, scoring 88 percent recall among readers surveyed by asserting that ruggedness is in the DNA of the company’s Ridge Grappler off-road truck tires. Chevy’s same “Customize your build from head to block” ad popped up again in Hot Rod, with an ad recall score of 87. One car length later, Nitto’s DNA ad in the March issue of 4 Wheel & Off Road scored an 86. Rounding out the most-recalled ads in March was an ad for Weathertech accessories, also in Automobile magazine, promising “extreme performance” from its products. The ad was recalled by 85 percent of survey respondents. Along with data on the top ads that consumers noted, or recalled having read, GfK MRI also provided the audience for these magazine issues from its Issue Specific study. IS metrics show how magazines perform with regard to their... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-08-09 00:00:00 UTC ]
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As the month of May comes to a close, and things slowly start to sort of resemble the way they were before March, we continue to see publishers step up and help out their communities. For more than eight weeks we have spotlighted these efforts and have given shout-outs to publishers from every... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-29 16:34:42 UTC ]
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The New York Times Magazine was the top winner at this year's National Magazine Awards (commonly referred to as the "Ellies"), which were held as a virtual ceremony Thursday evening after the annual gala, originally set for Brooklyn in mid-March, was canceled due to the COVID-19 pandemic. By... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-29 01:15:13 UTC ]
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University Presses need to make sure their institution's senior management teams think of them as part of the solution to the challenges of the coronavirus pandemic, a University Press Redux Online webinar heard last week. Continue reading at The Bookseller
[ The Bookseller | 2020-05-25 18:15:39 UTC ]
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The coronavirus is causing many publishers to experience of bifurcation of their ad sales that’s led to an evaporation of the mid-sized deal. Many large digital publishers are finding the bulk of their deal flow is smaller deals. There are still the big fish to land with wide-ranging campaigns,... Continue reading at Digiday
[ Digiday | 2020-05-18 04:00:00 UTC ]
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As folks around the country are becoming more optimistic about returning to “normal,” most recognize we still have a long way to go. Publishers have not been immune to the economic and human impacts of COVID-19, but week after week we continue to spotlight those that are looking forward and... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-15 16:02:17 UTC ]
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The Economist Group is laying off 90 employees, about 7% of its 1,300 total staffers, the company said Friday, citing the business impact of the COVID-19 pandemic. The cuts primarily affected employees in events and client solutions roles, as well as TVC, the London-based content marketing... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-15 15:03:09 UTC ]
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After a few days of delay, Meredith released its Q3 earnings, which closed on March 31. Starting with the bottom line, adjusted EBITDA totaled $151.8 million, a 5.5% decline versus the same period last year. The top line illustrates why. Overall, the company’s revenue fell 6.5% versus 2019.... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-14 15:44:55 UTC ]
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‘The Hope of Glory,’ ‘Suffer Strong,’ ‘The Gift of One Day,’ and more titles centered on overcoming challenges take the top 10 spots on PW’s Religion Nonfiction Bestsellers list amid the Covid-19 pandemic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-13 04:00:00 UTC ]
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Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2020 on May 11, 2020. A... Continue reading at Advertising Age
[ Advertising Age | 2020-05-10 19:50:00 UTC ]
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On March 27 we decided it was important to end each week on a much needed high note, so we published the first edition of 4 Shout-Outs. Seven weeks later, and we continue to see publishers—small and large—find unique ways to support their communities, despite facing difficult times of their... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-08 16:34:59 UTC ]
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A "groundbreaking" study--a term used by a report's authors--found that publishers receive only a little more than half (51%) of advertisers' spend. The report, published today by ISBA, the UK trade body for brand-side marketers, raises concerns about transparency in the digital media ecosystem,... Continue reading at AdWeek
[ AdWeek | 2020-05-06 20:21:44 UTC ]
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In the best of times, businesses know to diversify their revenue. But during the pandemic, survival has sometimes meant getting into a whole new business. Co-host David Griner talks with new community editor Ko Im about how a bookstore ramped up site visits by turning itself into a travel site.... Continue reading at AdWeek
[ AdWeek | 2020-05-04 15:04:07 UTC ]
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We continue to be inspired by all of the thoughtful acts of kindness around the publishing industry. Collectively, our industry is coming together and using our compassion and creativity to help others. To date, we have given 24 shout-outs that have no doubt made an impact on several thousands... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-01 15:53:27 UTC ]
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But after a peak in March, the audience has started to shrink. “There’s only so much content people can consume,” a Nielsen executive says. Continue reading at The New York Times
[ The New York Times | 2020-04-30 21:29:30 UTC ]
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David Lipson, third-generation owner of Boston and Philadelphia magazine publisher Metro Corp., is stepping down as CEO and bringing in management consultant Nick Fischer to run the company through the COVID-19 pandemic and beyond, staffers learned this week. Fischer currently serves as... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-29 22:35:01 UTC ]
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Watch the live broadcast here on April 28 at 3 p.m. EDT. RSVP here—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Ad Age 20-Minute Takes is a virtual event series tackling how marketers and buyers can, or should, adjust their strategies in the current climate. Leading... Continue reading at Advertising Age
[ Advertising Age | 2020-04-22 15:00:00 UTC ]
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Facing what it called "a significant decline in advertising revenues" as a result of the COVID-19 pandemic, Meredith Corp. says it's implementing sweeping pay cuts across 60% of its approximately 5,000 employees, suspending quarterly dividends and withdrawing the 2020 fiscal outlook it... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-20 17:45:12 UTC ]
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Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at Advertising Age
[ Advertising Age | 2020-04-17 17:36:26 UTC ]
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At the end of a week that's seen a deluge of negative headlines, both in the media business and the news in general, there remain plenty of opportunities to look for the helpers. As we have each of the last three Fridays, today we highlight four more publishers who are giving back in some way... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-17 17:13:27 UTC ]
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Reality TV star Georgia "Toff" Toffolo is penning a four-part series of seasonal romances for Mills & Boon. Continue reading at The Bookseller
[ The Bookseller | 2020-04-17 04:10:38 UTC ]
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