Endemic ads were completely in the driver’s seat when it came to ads in automotive magazines this March. According to GfK MRI’s Starch Advertising Research, ads for Chevy parts and Nitto truck tires performed particularly well in consumer recall, together garnering four of the top six positions in five separate publications. Tied for the highest recall rate–90 percent of survey respondents–Chevrolet Parts & Service, with a single-page ad in the March issue of Super Chevy and a spread for Ford’s iconic Mustang model in the March edition of fellow Motor Trend Group title Automobile magazine. Nitto cruised into the third spot with its spread in the March issue of Four Wheeler, scoring 88 percent recall among readers surveyed by asserting that ruggedness is in the DNA of the company’s Ridge Grappler off-road truck tires. Chevy’s same “Customize your build from head to block” ad popped up again in Hot Rod, with an ad recall score of 87. One car length later, Nitto’s DNA ad in the March issue of 4 Wheel & Off Road scored an 86. Rounding out the most-recalled ads in March was an ad for Weathertech accessories, also in Automobile magazine, promising “extreme performance” from its products. The ad was recalled by 85 percent of survey respondents. Along with data on the top ads that consumers noted, or recalled having read, GfK MRI also provided the audience for these magazine issues from its Issue Specific study. IS metrics show how magazines perform with regard to their... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-08-09 00:00:00 UTC ]
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Debut author of Yinka Where is Your Huzband, Lizzie Damilola Blackburn, and her editor Katy Loftus at Penguin, dish the dirt on the reality behind the dream of being published. Read the previous part here. THE AUTHOR: LIZZIE DAMILOLA BLACKBURN My phone buzzed. My heart thudded. I had just... Continue reading at The Bookseller
[ The Bookseller | 2021-01-15 09:13:55 UTC ]
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Bette Howland’s 1974 memoir, recently reissued, recounts her time in a psychiatric ward and the people she met there. Continue reading at The New York Times
[ The New York Times | 2021-01-06 20:50:30 UTC ]
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Indies dominate the Costa Book Awards 2020 category winners, with two Faber & Faber authors among the victors—Natasha Farrant and Ingrid Persaud—along with Monique Roffey, Lee Lawrence, and the late Eavan Boland. Continue reading at The Bookseller
[ The Bookseller | 2021-01-04 11:53:28 UTC ]
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Richard Osman's The Thursday Murder Club (Penguin) and Barack Obama's A Promised Land (Penguin) have topped the Amazon Charts for the last full week before Christmas. Continue reading at The Bookseller
[ The Bookseller | 2020-12-22 23:53:25 UTC ]
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In the U.S. and around the world, the third quarter of 2020 wasn't a pretty one for traditional advertising revenue. But digital media is looking up. According to Magna's latest quarterly advertising forecast, U.S. linear advertising revenues for 2020 (which include linear TV, linear radio,... Continue reading at AdWeek
[ AdWeek | 2020-12-07 02:00:00 UTC ]
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Sphere has announced that actor Allan Corduner will narrate the audiobook of Parting Words by 100-year-old human rights lawyer Benjamin Ferencz. Continue reading at The Bookseller
[ The Bookseller | 2020-11-26 03:14:54 UTC ]
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In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-11-17 05:01:32 UTC ]
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The Quarto Group's Frances Lincoln Children’s Books imprint has added US vice-president-elect Kamala Harris to its Little People, Big Dreams list for 2021. Continue reading at The Bookseller
[ The Bookseller | 2020-11-15 14:59:22 UTC ]
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Debut author of Yinka Where is Your Huzband, Lizzie Damilola Blackburn, and her editor Katy Loftus at Penguin, dish the dirt on the reality behind the dream of being published. THE AUTHOR: LIZZIE DAMILOLA BLACKBURN Continue reading at The Bookseller
[ The Bookseller | 2020-11-05 21:40:55 UTC ]
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As part of Faber's marketing campaign for The Cummings Files: Confidential–Thoughts, Ideas, Actions by Dominic Cummings, a digital advertising van was driven around Barnard Castle ahead of the spoof diary's publication on Thursday (29th October). Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 21:31:44 UTC ]
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HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series. Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 10:43:11 UTC ]
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BBC Studios Production, in association with Nice Media Studios and Windowseat, has secured the rights to develop The Chalk Man by C J Tudor. Continue reading at The Bookseller
[ The Bookseller | 2020-10-28 10:55:23 UTC ]
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Former prime ministers urge others to join push for royal commission into lack of media diversity in AustraliaFormer Australian prime minister Malcolm Turnbull has signed Kevin Rudd’s petition calling for a royal commission into News Corp’s dominance of the Australian media.Rudd, also a former... Continue reading at The Guardian
[ The Guardian | 2020-10-25 05:42:32 UTC ]
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Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller
[ The Bookseller | 2020-10-13 00:14:33 UTC ]
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Taylor & Francis owner Informa is issuing £640m worth of Euro bonds as part of its Covid-19 action plan. Continue reading at The Bookseller
[ The Bookseller | 2020-09-30 12:55:05 UTC ]
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"A Promised Land," to be released Nov. 17, weighs in at a whopping 768 pages. Obama said it's "a fun and informative read." Continue reading at HuffPost
[ HuffPost | 2020-09-17 12:30:43 UTC ]
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Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek
[ AdWeek | 2020-09-17 12:00:07 UTC ]
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Diane Cook, Tsitsi Dangarembga, Avni Doshi, Maaza Mengiste, Douglas Stuart and Brandon Taylor have been shortlisted for this year's Booker Prize, in a selection packed with independent presses but featuring the notable absence of two-time winner Hilary Mantel. Continue reading at The Bookseller
[ The Bookseller | 2020-09-15 08:26:08 UTC ]
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The International Dublin Literary Award is the world’s biggest annual prize for a single work of fiction published in English. The honor comes with a whopping €100,000. Mark your calendars: the winner will be announced on October 22. Congratulations to this year’s finalists! * International... Continue reading at Literrary Hub
[ Literrary Hub | 2020-09-03 18:08:27 UTC ]
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As the founder and CEO of digital media investment bank Luma Partners LLC, Terence Kawaja is a problem solver by nature. But earlier this summer, as Kawaja watched his news feed, he found himself hearing about problems that left him at a loss. He read about the killing of George Floyd and police... Continue reading at AdWeek
[ AdWeek | 2020-09-03 12:30:00 UTC ]
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