Endemic ads were completely in the driver’s seat when it came to ads in automotive magazines this March. According to GfK MRI’s Starch Advertising Research, ads for Chevy parts and Nitto truck tires performed particularly well in consumer recall, together garnering four of the top six positions in five separate publications. Tied for the highest recall rate–90 percent of survey respondents–Chevrolet Parts & Service, with a single-page ad in the March issue of Super Chevy and a spread for Ford’s iconic Mustang model in the March edition of fellow Motor Trend Group title Automobile magazine. Nitto cruised into the third spot with its spread in the March issue of Four Wheeler, scoring 88 percent recall among readers surveyed by asserting that ruggedness is in the DNA of the company’s Ridge Grappler off-road truck tires. Chevy’s same “Customize your build from head to block” ad popped up again in Hot Rod, with an ad recall score of 87. One car length later, Nitto’s DNA ad in the March issue of 4 Wheel & Off Road scored an 86. Rounding out the most-recalled ads in March was an ad for Weathertech accessories, also in Automobile magazine, promising “extreme performance” from its products. The ad was recalled by 85 percent of survey respondents. Along with data on the top ads that consumers noted, or recalled having read, GfK MRI also provided the audience for these magazine issues from its Issue Specific study. IS metrics show how magazines perform with regard to their... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-08-09 00:00:00 UTC ]
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Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday
[ Digiday | 2023-02-10 05:01:00 UTC ]
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NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused showcase for advertisers. "We're really democratizing access to television for performance... Continue reading at AdWeek
[ AdWeek | 2023-02-08 20:00:00 UTC ]
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Tinuiti's analysis of fourth-quarter activity shows most corners of the digital media landscape saw less than stellar financial results. Continue reading at Digiday
[ Digiday | 2023-02-02 05:01:00 UTC ]
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You might not be stuck inside watching shows like you were at the height of the pandemic, but there were clearly some favorite online titles last year. Nielsen has shared its top streaming shows of 2022 in the US, and the most-streamed by far was Stranger Things — the fourth season helped... Continue reading at Engadget
[ Engadget | 2023-01-27 18:20:44 UTC ]
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Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and... Continue reading at AdWeek
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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Naira Kuzmich died in 2017, at age 29 from lung cancer, but her posthumous short story collection, In Everything I See Your Hand, was only recently brought to fruition by University of New Orleans Press (June 2022). The included stories were widely published in literary journals and one was... Continue reading at Literrary Hub
[ Literrary Hub | 2022-12-22 09:53:38 UTC ]
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‘Faith Still Moves Mountains’ by Fox News anchor Harris Faulkner takes the number-one spot on PW’s Religion Nonfiction bestsellers list; holiday-themed romances and mysteries take over the PW Religion Fiction list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-14 05:00:00 UTC ]
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You should watch Euphoria, a friend told me while we were on a walk during our young daughters’ dance class. I wasn’t sure why she would suggest this. Particularly in the context of our conversation: I was confiding in her about the anxiety that felt like it had been boiling inside of me for... Continue reading at Electric Literature
[ Electric Literature | 2022-12-13 12:05:00 UTC ]
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And other questions asked in ‘Algorithmic Reality,’ a new graphic novel by WeTransfer’s cofounder, Damian Bradfield. You’re in a shoe store, trying on a pair of Nikes. The vendor is going on about how great the shoes are, but you’re not convinced, so you walk out empty handed. Sometime later,... Continue reading at Fast Company
[ Fast Company | 2022-11-15 05:00:00 UTC ]
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Australian independent publisher’s application to strike out parts of Murdoch’s reply also failed ahead of defamation trialFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastLachlan Murdoch’s application to have... Continue reading at The Guardian
[ The Guardian | 2022-10-21 03:20:47 UTC ]
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Netflix's ad-supported tier finally has a release date, and it's now clear just what sacrifices you'll have to make to get a lower price. The new "Basic with Ads" plan will be available November 3rd at 12PM Eastern for $7 per month. It will initially be available to viewers in 12 countries,... Continue reading at Engadget
[ Engadget | 2022-10-13 17:45:26 UTC ]
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A new anthology of the beloved British series actually manages to collect the work that makes it great. Continue reading at Wired
[ Wired | 2022-09-02 11:00:00 UTC ]
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Six of the 13 writers in contention for the prestigious British literary award are from the United States, with novelists from Britain, Ireland and Zimbabwe also on the list. Continue reading at The New York Times
[ The New York Times | 2022-07-26 14:51:57 UTC ]
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National and regional news publisher says Ukraine war coverage is turning off brands. Continue reading at Media Week
[ Media Week | 2022-07-26 10:13:19 UTC ]
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Tabloid with long relationship with former president blasts him over Capitol attack, saying he is unworthy to be elected againRupert Murdoch, hitherto one of Donald Trump’s most loyal media messengers, appears to have turned on the former president.US media circles were rocked this weekend after... Continue reading at The Guardian
[ The Guardian | 2022-07-25 06:00:29 UTC ]
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Measurement company Nielsen has launched four-screen ad deduplication, adding connected TV to its existing computer, mobile and linear TV deduplication measurement of YouTube. Top line The move will allow buyers to compare YouTube reach on linear TV, computer, mobile and connected TV devices,... Continue reading at AdWeek
[ AdWeek | 2022-07-21 14:50:01 UTC ]
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ABC chair says in media lecture she was ‘hissed at’ and accepted only after achieving successGet our free news app; get our morning email briefingNews Corp was a world of open sexism in the 198os where women were regarded as the enemy, ABC chair Ita Buttrose has said in a media lecture.“In 1981,... Continue reading at The Guardian
[ The Guardian | 2022-06-17 11:30:09 UTC ]
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Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek
[ AdWeek | 2022-06-15 13:00:00 UTC ]
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Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-06-15 09:30:00 UTC ]
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Tracy Flick, the ambitious high school student from Tom Perrotta's "Election," is now an assistant principal in the sequel, "Tracy Flick Can't Win" Continue reading at The Washington Post
[ The Washington Post | 2022-06-07 13:57:02 UTC ]
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