Endemic ads were completely in the driver’s seat when it came to ads in automotive magazines this March. According to GfK MRI’s Starch Advertising Research, ads for Chevy parts and Nitto truck tires performed particularly well in consumer recall, together garnering four of the top six positions in five separate publications. Tied for the highest recall rate–90 percent of survey respondents–Chevrolet Parts & Service, with a single-page ad in the March issue of Super Chevy and a spread for Ford’s iconic Mustang model in the March edition of fellow Motor Trend Group title Automobile magazine. Nitto cruised into the third spot with its spread in the March issue of Four Wheeler, scoring 88 percent recall among readers surveyed by asserting that ruggedness is in the DNA of the company’s Ridge Grappler off-road truck tires. Chevy’s same “Customize your build from head to block” ad popped up again in Hot Rod, with an ad recall score of 87. One car length later, Nitto’s DNA ad in the March issue of 4 Wheel & Off Road scored an 86. Rounding out the most-recalled ads in March was an ad for Weathertech accessories, also in Automobile magazine, promising “extreme performance” from its products. The ad was recalled by 85 percent of survey respondents. Along with data on the top ads that consumers noted, or recalled having read, GfK MRI also provided the audience for these magazine issues from its Issue Specific study. IS metrics show how magazines perform with regard to their... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-08-09 00:00:00 UTC ]
News tagged with:
#readers surveyed
#metrics show
#magazines perform
#american consumer
#recent waves
When she was ten, she read O. Henry in hardback. In high school, Orwell was on the summer reading list. Now, it’s "Mike Mulligan and his Steam Shovel" with her grandsons. Continue reading at The Washington Post
[ The Washington Post | 2022-05-26 13:30:00 UTC ]
More news stories like this | News stories tagged with:
#high school
#mike mulligan
The late night host pointed out a hilarious irony in the new memoir by the former counselor to Trump. Continue reading at The Huffington Post
[ The Huffington Post | 2022-05-24 05:21:45 UTC ]
More news stories like this | News stories tagged with:
#kellyanne conway
#memoir
Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age
[ Advertising Age | 2022-05-20 17:50:22 UTC ]
More news stories like this | News stories tagged with:
#datacenter weekly
#nielsen alternatives
#macroeconomic news
#nielsen
ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age
[ Advertising Age | 2022-05-05 20:04:57 UTC ]
More news stories like this | News stories tagged with:
#nielsen
As the Mother’s Day shopping season approaches, books on motherhood and other women’s issues by Shannon Bream, Jennie Allen, Lysa TerKeurst and more dominate our Religion Nonfiction Bestsellers list; Francine Rivers’ ‘Redeeming Love’ remains in two top spots in Religion Fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-13 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#women dominate
#redeeming love
#shannon bream
#jennie allen
#lysa terkeurst
#francine rivers
#top spots
#religion fiction
The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday
[ Digiday | 2022-03-04 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#tv measurement
#nielsen
The winners of the 2022 BolognaRagazzi Book Awards, given in six categories, have been announced. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-22 05:00:00 UTC ]
More news stories like this |
This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-02-11 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#big game
#digital media
Women’s ministry president Lysa TerKeurst takes two spots on PW’s Religion Nonfiction Bestsellers; the film adaptation of Francine River’s ‘Redeeming Love’ boosts the 17-year-old Western romance to #2 in Religion Fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-09 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#redeeming love
#film adaptation
#religion fiction
When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
More news stories like this | News stories tagged with:
#popular platform
#strategic alliance
#connected tv
#nielsen
After years of discussion and planning, it's finally here: the American Library Association's new winter event, LibLearnX, will run through January 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
More news stories like this |
Author whose Orwell prize-winning Some Kids I Taught and What They Taught Me sparked online controversy last summer will no longer be published by Pan Macmillan Kate Clanchy and her publisher Pan Macmillan will no longer be working together, and distribution of all of her titles is to cease,... Continue reading at The Guardian
[ The Guardian | 2022-01-20 12:43:07 UTC ]
More news stories like this | News stories tagged with:
#widespread criticism
#racial tropes
#ableist descriptions
#autistic students
#pan macmillan
Pan Macmillan and author Kate Clanchy have parted company “by mutual consent”, with the publisher reverting the rights and ceasing distribution of all her work following criticism of Some Kids I Taught and What They Taught Me. Continue reading at The Bookseller
[ The Bookseller | 2022-01-20 09:10:15 UTC ]
More news stories like this | News stories tagged with:
#pan macmillan
#macmillan
Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 19:17:21 UTC ]
More news stories like this | News stories tagged with:
#paperback publication
#katie fforde
Penguin Random House has dominated the Costa Book Awards 2021 category winners, with two Viking authors among the victors—Caleb Azumah Nelson and John Preston—along with Fig Tree's Claire Fuller and Manjeet Mann, with only Bloodaxe Books' Hannah Lowe preventing a clean sweep. Continue reading at The Bookseller
[ The Bookseller | 2022-01-04 12:23:06 UTC ]
More news stories like this | News stories tagged with:
#fig tree
#bloodaxe books
#clean sweep
#azumah nelson
#penguin random house
#costa book
Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
More news stories like this | News stories tagged with:
#intended audience
#nielsen
Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek
[ AdWeek | 2021-12-16 22:30:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen
The shortlist for the Portico Prize for Literature has been revealed, featuring four debuts as well as titles from Andrew Hagan and Jenn Ashworth. Continue reading at The Bookseller
[ The Bookseller | 2021-12-06 04:59:56 UTC ]
More news stories like this | News stories tagged with:
#portico prize