Charlotte Agenda’s local news formula: fewer advertisers, deeper partnerships

Local-news publishers are able to reach people cheaper and more easily on the Web than they can through legacy media. But few have nailed the revenue side of the equation, which has been harder to crack. North Carolina’s Charlotte Agenda is trying to solve that problem by eschewing low-CPM display ads in favor of brand-building sponsorships from local and regional advertisers. The site plans to limit its offer to 16 advertisers next year with deals lasting a minimum of six months. The post Charlotte Agenda’s local news formula: fewer advertisers, deeper partnerships appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-09-02 00:00:00 UTC ]
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GE’s becomes legitimate online news publisher

After a fun stunt with Jimmy Fallon, GE's native advertising is taking a serious turn into news. The post GE’s becomes legitimate online news publisher appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-06-26 00:00:00 UTC ]
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Short Takes: Religion Publishing News Briefs, June 25, 2014

An Amish weekend; Catholic Press Association selects best books; awards and honors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-24 00:00:00 UTC ]
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Google's Acquisition Shows It's Hungry for More Digital Video Advertising

Google is buying a mDialog, a small player in the digital video ad space to add to the search giant's DoubleClick collection. Canada-based mDialog provides technology to major media companies such as broadcasters, who use it to serve ads against their shows wherever they run digitally—across... Continue reading at AdWeek

[ AdWeek | 2014-06-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #media companies #apple tv #moving forward

German publishers start legal action against Google over news snippets

German news publishers are escalating their fight to get a cut of the ad revenue that Google makes when it republishes parts of their news articles.The publishers’ society VG Media has started legal proceedings against Google after the search-engine giant refused to negotiate with the collecting... Continue reading at PC World

[ PC World | 2014-06-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #republishing parts #aggregators generate #advertising revenue #search engines #vg media #collecting society #news articles #ad revenue

Netflix Looking To Pursue More Native Advertising

Online audiences are oohing and ahhing over Netflix's New York Times branded content on women inmates, tied to the hit series Orange Is the New Black. While this is one of the first pieces created out of the Grey Lady's T Brand Studio, Netflix isn't new to the native advertising. And a source... Continue reading at AdWeek

[ AdWeek | 2014-06-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #branded content #vice president #online brand

News Corp and Mail Online plagiarism spat goes to Cannes Lions festival | Media Monkey

The ongoing Antipodeon spat between News Corp and Mail Online over the latters alleged plagiarism appears to have spilled over onto waterfront at this weeks Cannes Lions advertising festival. The Daily Mail websites publisher, Martin Clarke, never known for half measures, is schmoozing... Continue reading at The Guardian

[ The Guardian | 2014-06-17 00:00:00 UTC ]
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News Briefs: Week of June 16, 2014

Bookstore sales fell 1.3% in April and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-13 00:00:00 UTC ]
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Hearst’s new approach to digital news

The publisher is hoping to boost its social traffic with a centralized news desk that will serve its 18 magazines including Cosmopolitan and Esquire The post Hearst’s new approach to digital news appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-06-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #social traffic #digital news #post hearst

Short Takes: Religion Publishing News Briefs, June 11, 2014

Bruderhof magazine back in print; a signal anniversary for women in ministry; readers join authors online and on the water; publishing seminar offered; awards and honors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-11 00:00:00 UTC ]
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Green Writers Press Takes Local Approach

Last April, writer, designer, and literary agent Dede Cummings had a dream that convinced her that she needed to do something to improve the environment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-06 00:00:00 UTC ]
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Tablet partnership for Nook and Samsung

Barnes & Noble’s Nook has partnered with Samsung to build co-branded tablets. The... Continue reading at The Bookseller

[ The Bookseller | 2014-06-05 00:00:00 UTC ]
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Daily News to Sell Diamond Avenue Building, Paper to Relocate Elsewhere in City

As part of the ongoing transition of the traditional print media, Digital First Media is putting the Daily News' Diamond Avenue building up for sale. The Daily News will relocate to a smaller building elsewhere in the city, said Publisher Gre ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-06-04 00:00:00 UTC ]
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News Briefs: Week of June 2, 2014

BAM has flat quarter, adds HBG site and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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Conde Nast Drafts an Internal 'Magna Carta' for Native Advertising

Conde Nast, publisher of Vogue and The New Yorker, has asked its editors and publishers to review a roughly 4,000-word document that lays out how the company will handle native advertising online, according to several Conde Nast executives.The document's aim is to give publishers and editors who... Continue reading at Advertising Age

[ Advertising Age | 2014-05-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #native ads #conde nast #native advertising #magna carta #publishers won #give publishers

Short Takes: Religion Publishing News Briefs, May 28, 2014

Image celebrates 60 years; Gary Chapman endows chair at Moody; Cambridge Bibles back to Cambridge; awards and honors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-27 00:00:00 UTC ]
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Want to help your local bookshop? Visit it | The New Reading

Yes, it's called My Independent Bookshop, but what does Penguin Random House's new site do for booksellers?I've just opened my very own bookshop at myindependentbookshop.com, the new book recommendation site from Penguin Random House. I enjoyed choosing the font for my logo (Shakespearean), the... Continue reading at The Guardian

[ The Guardian | 2014-05-26 00:00:00 UTC ]
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News Briefs: Week of May 26, 2014

Amazon ramps up war against Hachette and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-23 00:00:00 UTC ]
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Short Takes: Religion Publishing News Briefs, May 14, 2014

IPPY award-winners announced, a new kids' imprint at Barbour, a website for all things Amish, the popes in pictures and much more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-14 00:00:00 UTC ]
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