Local-news publishers are able to reach people cheaper and more easily on the Web than they can through legacy media. But few have nailed the revenue side of the equation, which has been harder to crack. North Carolina’s Charlotte Agenda is trying to solve that problem by eschewing low-CPM display ads in favor of brand-building sponsorships from local and regional advertisers. The site plans to limit its offer to 16 advertisers next year with deals lasting a minimum of six months. The post Charlotte Agenda’s local news formula: fewer advertisers, deeper partnerships appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-09-02 00:00:00 UTC ]
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Amidst an (as yet unconfirmed) rumour that Amazon is finally going to land in The Netherlands on... Continue reading at The Bookseller
[ The Bookseller | 2014-09-18 00:00:00 UTC ]
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In the early 90s people balked at the idea of reading the news on a computer, yet if you looked at online services of the day (Compuserve and AOL), user demand would say otherwise. News was consistently among the top activity. Eventually that same demand drove Web 1.0 and by the time Web 2.0... Continue reading at Wired
[ Wired | 2014-09-17 00:00:00 UTC ]
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Local TV and radio broadcasters in Amarillo, Texas, consider yourselves on notice: the Amarillo Globe-News smells blood in the water and is coming after your business. That’s because Les Simpson, publisher of the Morris Communications-own ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-09-16 00:00:00 UTC ]
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Nook Media has signed a multi-platform partnership with ESI Media, the commercial department of... Continue reading at The Bookseller
[ The Bookseller | 2014-09-12 00:00:00 UTC ]
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HarperCollins has reached an agreement to sell its English language ebooks in China through local online retailer JD.com and China National Publications Import. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-11 00:00:00 UTC ]
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American Academy of Religion recognizes excellence in scholarship; another big hit for Lysa TerKeurst. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-10 00:00:00 UTC ]
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John Wiley & Sons has reported a 4% year-on-year revenue rise at constant currency for the... Continue reading at The Bookseller
[ The Bookseller | 2014-09-09 00:00:00 UTC ]
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B&N testing Espresso Book Machines and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-05 00:00:00 UTC ]
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Lineup Systems’ web based advertising sales and management system AdPoint was recently launched at leading news publisher News UK. The implementation is part of News UK’s Workspace project, a wholly integrated, multi-channel appr ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-09-04 00:00:00 UTC ]
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Verso Advertising, has appointed Martha Otis president effective October 1, succeeding Denise Berthiaume, who will step down from running the day-to-day operations of the firm to become chairman. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-03 00:00:00 UTC ]
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Awards and honors for Catholic books and Christian fiction; conferences and trade shows in September and beyond. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-27 00:00:00 UTC ]
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Suchomel returning to Legato Publishers Group and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-22 00:00:00 UTC ]
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Attacks on the Press Council reflect the conveniently shifting opinions of news media publishers to the political environment rather than fundamental questions of press freedom Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-08-19 00:00:00 UTC ]
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A signing with singing; astronomer/priest honored with Carl Sagan Medal; romance writers recognize winners; a book tour in Amish country; Christian fiction conference coming up. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-13 00:00:00 UTC ]
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New partners include ePubDirect, Independent Publishers Group, CoreSource and Firebrand Technologies. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-13 00:00:00 UTC ]
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Full-page letter by Nobel peace laureate called on British people and political leaders to 'stand firmly with the people of Israel'The publisher of the Guardian has defended its decision to run a newspaper advertisement about the conflict in Gaza that called on David Cameron and other political... Continue reading at The Guardian
[ The Guardian | 2014-08-11 00:00:00 UTC ]
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News Corp., the global publishing conglomerate chaired by Rupert Murdoch, reaffirmed its commitment to print in the face of ongoing financial pressures that have upended the industry as more readers migrate from paper to digital platforms. "W ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-08-08 00:00:00 UTC ]
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Programmatic has become a universal buzzword for automated advertising technology. But it's a blanket term used to describe a lot of digital advertising solutions. What's more, many still see it as a cookie-based technology that allows publishers to move cheap, remnant inventory quickly and... Continue reading at Folio Magazine
[ Folio Magazine | 2014-08-08 00:00:00 UTC ]
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Court grants preliminary approval to Apple settlement and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-08 00:00:00 UTC ]
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While European publishers have a rather contentious relationship with Google News, U.S. publishers have no such qualms and are more than happy to be indexed by the search giant’s crawlers. And starting today with the launch of the ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-08-04 00:00:00 UTC ]
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