Local-news publishers are able to reach people cheaper and more easily on the Web than they can through legacy media. But few have nailed the revenue side of the equation, which has been harder to crack. North Carolina’s Charlotte Agenda is trying to solve that problem by eschewing low-CPM display ads in favor of brand-building sponsorships from local and regional advertisers. The site plans to limit its offer to 16 advertisers next year with deals lasting a minimum of six months. The post Charlotte Agenda’s local news formula: fewer advertisers, deeper partnerships appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-09-02 00:00:00 UTC ]
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Mark Johnson is possibly the only person in the world who has gone through two pairs of Google Glass in five weeks. (He chalks up the loss of his first pair to an unfortunate brunch incident.) During a recent interview with Fast Company, the CEO of personalized news app Zite was staring into the... Continue reading at Fast Company
[ Fast Company | 2013-08-28 00:00:00 UTC ]
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As a tech reporter at the Los Angeles Times David Sarno found himself frustrated that newspaper stories only engage "one lousy sense," as he puts it. That would be sight. Why couldn't they be as interactive and entertaining as a video game like Grand Theft Auto, where a player can walk around a... Continue reading at Fast Company
[ Fast Company | 2013-08-28 00:00:00 UTC ]
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Jonathan Cape has partnered with software developer Panel Nine to bring its graphic novels to the... Continue reading at The Bookseller
[ The Bookseller | 2013-08-22 00:00:00 UTC ]
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News Corp today announced plans to launch a global programmatic ad exchange that will let advertisers buy across its more than 50 online and mobile products including WSJ.com, Times.co.uk and NYPost.com. News Corp is far from the first to jump on the automated selling trend; other premium... Continue reading at AdWeek
[ AdWeek | 2013-08-21 00:00:00 UTC ]
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Facebook has designed a system that would allow individuals and advertisers to make direct connections to those physically nearby that share similar interests or are open to receiving certain advertisements. The company’s work was outlined in a U.S. patent filing for a “wireless social... Continue reading at PC World
[ PC World | 2013-08-17 00:00:00 UTC ]
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It’s no secret that newspapers and magazine publishers have suffered steep declines in print circulation over the last decade, and that trend is just going to continue, according to a survey of 1,134 U.S. adults conducted by the Donald W. R ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-08-15 00:00:00 UTC ]
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Citing a spiral of declining ad revenues, the American Medical Association (AMA) will stop publishing the print edition and website of American Medical News next month. Continue reading at Folio Magazine
[ Folio Magazine | 2013-08-14 00:00:00 UTC ]
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The former US current affairs magazine Newsweek, which published its last print edition in December, is sold to digital news company IBT Media. Continue reading at BBC News
[ BBC News | 2013-08-04 00:00:00 UTC ]
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LAS VEGAS, Nevada – July 25, 2013 – Global Ad Distribution, the publishing industry’s leading expert in full service home delivery outsource solutions, is proud to announce it has contracted to utilize the services of My ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-29 00:00:00 UTC ]
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Salary trends switched and the gap between b-to-b, consumer and association advertising sales directors shrunk in this year’s survey. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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Compensation bounced back for advertising sales or regional managers in this year’s survey after falling dramatically in 2012. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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Like ad sales or regional managers, salaries for advertising salespeople, account executives or category managers fell last year—they didn’t bounce back for this segment in 2013 though. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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The definition of magazine advertising sales has changed dramatically in recent years. New products, new competition and new market forces are expanding the role. Print, still an important piece of the puzzle, is just that—a piece. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-25 00:00:00 UTC ]
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More and more association and b-to-b publishers are trying to link their digital content with events. It's a way to connect with an audience after they leave the showfloor, while providing one-stop, multichannel sponsorships for advertisers. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-17 00:00:00 UTC ]
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As the digital ad market races toward programmatic and native, do advertisers have any use for blog networks like Glam Media and Say Media? Once, such networks were seen as an innovative way to pinpoint thousands of tiny blogs on the Web and roll them up for advertisers. But now, with... Continue reading at AdWeek
[ AdWeek | 2013-07-09 00:00:00 UTC ]
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Fewer magazines were launched in the first half of 2013 than in the same period a year ago, but, on the bright side, a lot fewer folded this year than last, according to MediaFinder.com. The online database of U.S. and Canadian publications released its first-half survey on Monday.And though... Continue reading at Crains New York
[ Crains New York | 2013-07-08 00:00:00 UTC ]
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SAN FRANCISCO -- Facebook Chief Operating Officer Sheryl Sandberg is in South Korea officially to promote her book "Lean In." But sources told the Korea Herald that she was also taking the opportunity to lean on Samsung Vice President Shim Soo-ok to form a mobile partnership with the giant... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-07-06 00:00:00 UTC ]
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If the last decade in news was defined by the migration of audience to the web, the next will be defined by the shift to smartphones and tablets. About 56 percent of Americans now own smartphones, according to the Pew Internet and American Life P ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-03 00:00:00 UTC ]
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On the first day of trading as separate companies, Rupert Murdoch's television and movie empire, 21st Century Fox, gained nearly 2% while the publishing company ended the day down 5%. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-07-02 00:00:00 UTC ]
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Industry members have welcomed the confirmation this morning (1st July) of the Penguin Random... Continue reading at The Bookseller
[ The Bookseller | 2013-07-01 00:00:00 UTC ]
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