Local-news publishers are able to reach people cheaper and more easily on the Web than they can through legacy media. But few have nailed the revenue side of the equation, which has been harder to crack. North Carolina’s Charlotte Agenda is trying to solve that problem by eschewing low-CPM display ads in favor of brand-building sponsorships from local and regional advertisers. The site plans to limit its offer to 16 advertisers next year with deals lasting a minimum of six months. The post Charlotte Agenda’s local news formula: fewer advertisers, deeper partnerships appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-09-02 00:00:00 UTC ]
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Premier Media Group publishes two local magazines aimed at Seattle suburbs, but the company is betting there's wider appeal for its yet-to-be-launched title: 425 Business. Just like the name suggests, the title will cover business news and culture for the 425 area co Continue reading at Folio Magazine
[ Folio Magazine | 2014-05-02 00:00:00 UTC ]
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Change ahead for Frankfurt Book Fair and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
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#change ahead
HarperCollins' parent company News Corp has acquired Harlequin Enterprises from the Canadian... Continue reading at The Bookseller
[ The Bookseller | 2014-05-02 00:00:00 UTC ]
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The Hay Festival and the BBC have linked up for a three-year global partnership which will see... Continue reading at The Bookseller
[ The Bookseller | 2014-05-01 00:00:00 UTC ]
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A public memorial service for author and publisher Charlotte Zolotow will be held in New York City on Tuesday, May 27, from noon to 1:30 p.m. at Judson Memorial Church. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-30 00:00:00 UTC ]
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Response to "God and the Gay Christian" kicks off new Southern Baptist imprint; awards and honors; Logos offers Episcopal Church titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-23 00:00:00 UTC ]
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#short takes
Two familiar Bible stories get do-overs in newly illustrated children's picture books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-21 00:00:00 UTC ]
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Riggio sells chunk of B&N shares and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
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B&H's newest Spanish-language study Bible includes 15,000 study notes; a 3D Bible for kids. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-07 00:00:00 UTC ]
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Buck out, Anastas in as publisher of Aladdin, Simon Pulse and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
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Green Apple named ‘PW’ Bookstore of The Year; Kravtin takes Rep of the Year Award and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-28 00:00:00 UTC ]
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Say Media told publishers in its ad network that it will begin paying them on a 120-day payment schedule effective Apr. 1, slowing payment from an average of 85 to 90 days.The move is a response to similar slowdowns from marketers and agencies, the company told its publishing partners. Procter... Continue reading at Advertising Age
[ Advertising Age | 2014-03-27 00:00:00 UTC ]
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5 fifteen, a premier supplier of consulting services and cloud-based software solutions designed for newspaper and magazine publishers, has appointed Bluefin Technology Partners, a leading provider of online classifieds and self-service advertising s ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-03-27 00:00:00 UTC ]
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Two major players in online video advertising, Ebuzzing and Teads, are merging to create a new company with plans to list on the NASDAQ in 2015.Both companies are French, and have separately been developing "outstream" video advertising allowing the distribution of video advertising outside of... Continue reading at Advertising Age
[ Advertising Age | 2014-03-26 00:00:00 UTC ]
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"The Handy Bible Answer Book" is a Bible FAQ compendium; the "Hope in the Mourning Bible" addresses those who are grieving. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-25 00:00:00 UTC ]
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The industry can learn about quality, and maintaining readers' loyalty, from the arrival of the Guardian and New York TimesThe recent, dramatic arrival of tanks – in the form of some of the world's biggest news organisations, including of course the Guardian – on the content marketing industry's... Continue reading at The Guardian
[ The Guardian | 2014-03-24 00:00:00 UTC ]
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Bloomsbury consolidates children’s imprints; Easton leaving, and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
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Digital publishing is rapidly becoming a haven for struggling writers—but it turns out the format might hold similar potential for struggling readers too. Continue reading at Wired
[ Wired | 2014-03-18 00:00:00 UTC ]
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Reports from the Association of American Publishers on ebook sales suggest that the industry is maturing and growth will plateau soon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-14 00:00:00 UTC ]
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Not all content is equal -- at least when it comes to trust.A new study conducted by Nielsen on behalf of InPowered, a technology startup, found that consumers are actually quite sophisticated in how they utilize different sources in the buying process. And they, in fact, favor third-party... Continue reading at Advertising Age
[ Advertising Age | 2014-03-13 00:00:00 UTC ]
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