Charlotte Agenda’s local news formula: fewer advertisers, deeper partnerships

Local-news publishers are able to reach people cheaper and more easily on the Web than they can through legacy media. But few have nailed the revenue side of the equation, which has been harder to crack. North Carolina’s Charlotte Agenda is trying to solve that problem by eschewing low-CPM display ads in favor of brand-building sponsorships from local and regional advertisers. The site plans to limit its offer to 16 advertisers next year with deals lasting a minimum of six months. The post Charlotte Agenda’s local news formula: fewer advertisers, deeper partnerships appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-09-02 00:00:00 UTC ]
News tagged with: #legacy media #north carolina

Other Publishing stories related to: 'Charlotte Agenda’s local news formula: fewer advertisers, deeper partnerships'


Victorian premier Jacinta Allan accuses News Corp of using ‘sexualised imagery’ in cartoon

Allan says she doesn’t recall seeing a male politician being drawn in such a wayFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe Victorian premier, Jacinta Allan, has slammed a News Corp cartoon that depicts her... Continue reading at The Guardian

[ The Guardian | 2023-10-24 00:40:06 UTC ]
More news stories like this | News stories tagged with: #free morning #latest updatesget #free app #herald sun #guardian australia #news corp


Love, grieving, intimacy and enduring war: what is the role now for books and writers in Ukraine? | Charlotte Higgins

The Lviv BookForum was vibrant this year, but still there is the backdrop of conflict and the need to find a place for storytellingLast year’s Lviv BookForum, a literary festival in the elegant western Ukrainian city, was mostly an online affair, held in a basement lecture theatre that might... Continue reading at The Guardian

[ The Guardian | 2023-10-21 05:00:38 UTC ]
More news stories like this | News stories tagged with: #selling books #bomb shelter #live music #literary festival


At Frankfurt: Salman Rushdie’s News Conference

The author Salman Rushdie is in Frankfurt as the recipient to receive the Peace Prize of the German Book Trade from the Börsenverein. The post At Frankfurt: Salman Rushdie’s News Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-10-20 15:58:21 UTC ]
More news stories like this | News stories tagged with: #salman rushdie #news conference #peace prize #german book


Frankfurt: German Comic Book Scene Grows in Partnerships

At the Frankfurt Book Fair's comics center, German publishers see growing interest from readers and are expanding into manga and manwha. The post Frankfurt: German Comic Book Scene Grows in Partnerships appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-10-20 12:38:10 UTC ]
More news stories like this | News stories tagged with: #post frankfurt #german publishers #growing interest #manga #comic book


News Publishers Welcome Tobacco Ads—Just Not for Cigarettes

In 1999, more than a dozen news publishers including The New York Times publicly pledged to ban cigarette advertisements. The move was part of a broader effort to curb the influence of an industry whose products were then--and remain now--the leading cause of preventable death in the United... Continue reading at AdWeek

[ AdWeek | 2023-10-19 06:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishers #broader effort #publishers including


The Messenger Pens AI Partnership to Verify Its Reporting Quality

The general interest news publisher The Messenger, which launched in May with an ambitious vision for its reach and revenue, has penned a multiyear, multimillion-dollar partnership with the artificial intelligence company Seekr, according to president Richard Beckman. Among other elements of the... Continue reading at AdWeek

[ AdWeek | 2023-10-04 11:00:00 UTC ]
More news stories like this | News stories tagged with: #gain access #news publisher


Albanese says attacks on Dan Andrews ‘low point in journalism’ as News Corp vitriol continues after resignation

Murdoch papers declare the premier’s electoral popularity was a ‘cult’ and his legacy nothing but a state ‘deep in debt’Follow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe Sunday Herald Sun’s front-page photo of the... Continue reading at The Guardian

[ The Guardian | 2023-09-27 03:28:06 UTC ]
More news stories like this | News stories tagged with: #victorian premier #free morning #latest updatesget #free app #front pages #herald sun #national broadsheet #guardian australia #news corp


Coming up for heir: News Corp in uncharted waters with Lachlan Murdoch at the helm

Murdoch Jr does not have the same love for print as father Rupert but newspapers’ influence remains a drawcard for the new bossFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastLachlan Murdoch started his leadership... Continue reading at The Guardian

[ The Guardian | 2023-09-22 15:00:03 UTC ]
More news stories like this | News stories tagged with: #uncharted waters #lachlan murdoch #latest updatesget #free app #leadership training #decades ago #rupert murdoch #eldest son #news corp


For premium publishers, proving an advertiser’s return on investment is more important than ever

Media execs took stage at the Digiday Publishing Summit to discuss the growing importance of ROI in ad campaigns this year. Continue reading at Digiday

[ Digiday | 2023-09-22 04:01:00 UTC ]
More news stories like this | News stories tagged with: #premium publishers #media execs #growing importance #ad campaigns #publishing summit


Rupert Murdoch stepping down as chair of Fox and News Corp

Lachlan Murdoch, Murdoch’s eldest son, now seems to be his successor after seven-decade run as controversial media mogulRupert Murdoch stepping down – live updatesRupert Murdoch is stepping down as chair of Fox and News Corp – ending a seven-decade run as one of the world’s most transformative... Continue reading at The Guardian

[ The Guardian | 2023-09-21 13:45:06 UTC ]
More news stories like this | News stories tagged with: #lachlan murdoch #eldest son #news corp


9 free AI tools that run locally on your PC

It’s no coincidence that many programs using artificial intelligence techniques are open source and thus completely free. This is because the early approaches originated in academia, where free licences for software are common practice in order to promote collaboration and further... Continue reading at PC World

[ PC World | 2023-09-18 11:30:00 UTC ]
More news stories like this | News stories tagged with: #media players #project website #originally appeared #address bar #libraries


Métro Média to declare bankruptcy as local journalism takes another hit

Métro Média will declare bankruptcy this week, permanently ending its coverage of local government in parts of the province's two largest cities, the head of the Quebec newspaper publisher said Sunday. Continue reading at CBC

[ CBC | 2023-09-17 21:15:07 UTC ]
More news stories like this | News stories tagged with: #local government #largest cities


Book Fairs Will See An Increase In Censorship Attempts This Year: Book Censorship News, September 15, 2023

A right-wing book publisher has a solution to Scholastic Book Fairs: their own. That, plus this week's book censorship news. Continue reading at Book Riot

[ Book Riot | 2023-09-15 10:40:00 UTC ]
More news stories like this | News stories tagged with: #book fairs #censorship attempts #scholastic #book publisher


Making Formulas Fresh Again: A Reading List of Fantasy Tropes Reimagined

Quests are a true bedrock of fantasy: the hero’s journey, the wandering hero. From Odysseus to Gawain, to Don Quixote to Bilbo Baggins, to Genly Ai to Geralt of Rivia. Generally a male-coded trope, episodic in format. When I began turning the concept of Godkiller over in my head, I knew I wanted... Continue reading at Literrary Hub

[ Literrary Hub | 2023-09-15 08:30:21 UTC ]
More news stories like this | News stories tagged with: #don quixote


With the popularity of One Piece, has Netflix hit the winning formula for live-action anime adaptations?

Netflix’s live-action adaptation of Eiichiro Oda’s One Piece, the enormously successful Japanese manga and anime franchise, brings the series to a truly global audience. Continue reading at The Conversation

[ The Conversation | 2023-09-14 20:04:49 UTC ]
More news stories like this | News stories tagged with: #netflix hit #winning formula #live-action adaptation #eiichiro oda #global audience #manga


News Corp gasses up ‘green’ fossil fuels in a series on future energy – but does it pass the sniff test? | Temperature Check

Series sponsored by organisations including coal and gas companies features ‘incorrect’ claims on ‘green gas’ and context missing on carbon capture technology Get our morning and afternoon news emails, free app or daily news podcastIn a double-page spread in News Corp Australia’s metropolitan... Continue reading at The Guardian

[ The Guardian | 2023-09-13 22:00:11 UTC ]
More news stories like this | News stories tagged with: #free app #metropolitan newspapers #european union #news articles #news corp


Canadian University Presses Have a De Gruyter Distribution Partnership

The University Press Library platform at Germany’s De Gruyter now hosts scholarly content from all 17 Canadian university presses. By Porter Anderson, Editor-in-Chief | @Porter_Anderson ‘Our Commitment to Sustainable Growth’ n more academic publishing news of the summer, the Association of... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-09-01 18:33:29 UTC ]
More news stories like this | News stories tagged with: #de gruyter #porter anderson #editor-in-chief @porter_anderson #academic publishing


Bonnie Garmus wrote 'Lessons in Chemistry.' She learned the formula for TV would bring changes

The British author discusses having her bestselling book adapted for an Apple TV+ series starring Brie Larson: "It's different from my vision, but it doesn't mean that it's not as good at all." Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-08-31 10:00:32 UTC ]
More news stories like this | News stories tagged with: #bestselling book #british author


Library Bomb Threats Continue to Increase: Book Censorship News, August 25, 2023

Seven suburban Chicago public libraries received bomb threats in the last month. That, plus this week's book censorship news. Continue reading at Book Riot

[ Book Riot | 2023-08-25 10:40:00 UTC ]
More news stories like this | News stories tagged with: #public libraries


News Corp goes all-in on Matildas – but tries to waltz away with fans’ cash | The Weekly Beast

Matildas fans hit paywall as part of News Corp subscription drive. Plus: AFR retracts piece after confusion about Bridget McKenzieFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastChannel Seven enjoyed historic... Continue reading at The Guardian

[ The Guardian | 2023-08-18 01:59:54 UTC ]
More news stories like this | News stories tagged with: #weekly beast #latest updatesget #free app #news corp