Local-news publishers are able to reach people cheaper and more easily on the Web than they can through legacy media. But few have nailed the revenue side of the equation, which has been harder to crack. North Carolina’s Charlotte Agenda is trying to solve that problem by eschewing low-CPM display ads in favor of brand-building sponsorships from local and regional advertisers. The site plans to limit its offer to 16 advertisers next year with deals lasting a minimum of six months. The post Charlotte Agenda’s local news formula: fewer advertisers, deeper partnerships appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-09-02 00:00:00 UTC ]
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The LION Summit for local independent online news publishers took place in Chicago on Friday and Saturday. In two days of panels, there was plenty of focus on ad-selling strategies and other revenue-generating ideas, but one thing was large ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-06 00:00:00 UTC ]
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There’s no shortage of challenges for local news publishers. Not only are the scale and monetization issues still unresolved, but now local news sites also risk being edged out on tech and data by their pure-play tech counterparts. Consider BlockFeed, a news aggregation app that culls geotagged... Continue reading at Digiday
[ Digiday | 2015-08-05 00:00:00 UTC ]
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When Facebook on Wednesday unveiled its new Instant Articles feature that allows news organizations to publish directly to the social media platform—and, in the process, set off an avalanche of commentary and speculation about the future of ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-15 00:00:00 UTC ]
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The Digital News Initiative is likely to be seen as an attempt for Google to improve its image after recently being accused of anti-competitive behaviourGoogle is to admit to making mistakes in working with news organisations as it announces a new digital partnership with eight European... Continue reading at The Guardian
[ The Guardian | 2015-04-28 00:00:00 UTC ]
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We know what at least some community news publishers think about Gordon Borrell’s recent statement that the “good content that needs to be developed is basically advertising or consumer related.” But did the CEO o ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-02-20 00:00:00 UTC ]
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#local news
Video consumption continues to accelerate, and traditional publishers need to keep an eye on this ever-continuing burgeoning market. Video ad revenue is expected to jump again by 26.1% in 2015 after an approximate expenditure of C$145 million ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-01-30 00:00:00 UTC ]
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Publisher of the Sun and the Times places advert for position requiring knowledge of privacy issues in the digital eraNews UK, owner of the Sun, the Times and Sunday Times, is hiring a "privacy adviser" two years after the hacking scandal threatened to engulf the company.It has advertised the... Continue reading at The Guardian
[ The Guardian | 2014-02-13 00:00:00 UTC ]
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Rob NormanNewspapers and news magazines' print editions are fading. Their readers are literally dying. Other industries have new demography and geography to conquer, but no new generation is acquiring a breakfast-table habit that has persisted for 200 years -- even in Myanmar, where 12 daily... Continue reading at Advertising Age
[ Advertising Age | 2014-01-01 00:00:00 UTC ]
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News Corp.—which now includes The Wall Street Journal but not 20th Century Fox—is adopting a new strategy for making money from digital advertising: It will no longer sell inventory through outside ad networks but will handle those automated sales itself.The news and information company, which... Continue reading at Crains New York
[ Crains New York | 2013-08-22 00:00:00 UTC ]
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Next month, at the annual Block by Block conference for local news sites, around 100 independent publishers will celebrate the launch of a new nonprofit trade group that will offer support for the growing hyperlocal news industry. Local Indepe ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-08-22 00:00:00 UTC ]
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Recognizing that collaboration in the industry has never been more important, the California Newspaper Publishers Association (CNPA) has joined forces with the Local Media Association (formerly Suburban Newspapers of America) to offer certain product ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-11 00:00:00 UTC ]
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BuzzFeed, the meme-centric social news site known for its reserves of offbeat content and silly cat photos, is stockpiling journalists—serious ones. Last week, it announced the hire of award-winning Rolling Stone writer Michael Hastings, adding to an impressive roster of reporters that include... Continue reading at AdWeek
[ AdWeek | 2012-03-06 00:00:00 UTC ]
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Bridal publication The Knot renewed its bridal program with floral delivery service Teleflora after a successful campaign debut in 2011. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-22 00:00:00 UTC ]
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#custom content
Contentious proposed bill would exclude professional news content, but News Corp worried that it would be considered a media serviceFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastNews Corp has raised concerns the federal... Continue reading at The Guardian
[ The Guardian | 2024-10-17 06:17:31 UTC ]
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#news sites
Weeks after Fox merger scrapped investors say market value languishing because of underperforming businesses in portfolioThe shrinking of Rupert Murdoch’s News Corporation by 1,250 roles after a plunge in profits of almost a third serves as a stark reminder that the billionaire mogul’s abortive... Continue reading at The Guardian
[ The Guardian | 2023-02-10 16:37:18 UTC ]
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In one case the Courier-Mail columnist and Sky News presenter filled almost half a column with the unattributed reporting of a regional ABC journalistGet our morning and afternoon news emails, free app or daily news podcastThe Sky News presenter and Courier-Mail columnist Peter Gleeson has left... Continue reading at The Guardian
[ The Guardian | 2022-11-24 07:57:58 UTC ]
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Story nominated for News gong branded ‘national disgrace’ by Indigenous reporters. Plus: SMH all wrapped up in The EverestFollow our Australia news live blog for the latest updatesGet our free news app, morning email briefing or daily news podcastThere’s one thing guaranteed at the annual... Continue reading at The Guardian
[ The Guardian | 2022-10-14 03:11:42 UTC ]
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For Christmas 1972, I was given a present that changed the way I viewed the world. It was a folder of facsimile documents called Tutankhamun & the Discovery of the Tomb. My family didn’t manage to visit the ‘Treasures of Tutankhamun’ exhibition at the British Museum that year, so my Jackdaw... Continue reading at The Bookseller
[ The Bookseller | 2021-03-27 01:02:55 UTC ]
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Vice Media spent 2020 putting news more at the forefront of its brand, but it still has work to do positioning itself in the digital media landscape. The post For Vice Media, bad-boy news culture is dead, long live news appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-12-30 05:01:28 UTC ]
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A scholar calls for breaking away from relentless “breaking news” to reconnect with the eternal good news found in faith and community. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-14 05:00:00 UTC ]
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