Charlotte Agenda’s local news formula: fewer advertisers, deeper partnerships

Local-news publishers are able to reach people cheaper and more easily on the Web than they can through legacy media. But few have nailed the revenue side of the equation, which has been harder to crack. North Carolina’s Charlotte Agenda is trying to solve that problem by eschewing low-CPM display ads in favor of brand-building sponsorships from local and regional advertisers. The site plans to limit its offer to 16 advertisers next year with deals lasting a minimum of six months. The post Charlotte Agenda’s local news formula: fewer advertisers, deeper partnerships appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-09-02 00:00:00 UTC ]
News tagged with: #legacy media #north carolina

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Future of digital advertising: consumers and advertisers need a new deal

Free content on the web can only survive if consumers stop using ad blocking software but advertisers need to stop their ‘pay and spray’ approachThe sale of the Financial Times marked an important milestone in traditional media continuing it transformation into the digital world. Many... Continue reading at The Guardian

[ The Guardian | 2015-08-10 00:00:00 UTC ]
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Lodi News-Sentinel Sold to Central Valley News-Sentinel Inc.

The Weybret family has sold Lodi News-Sentinel to a new corporation, Central Valley News-Sentinel Inc, led by veteran newspaper publisher Steven Malkowich.  The new owners have newspaper assets in the United States and Canada, including several ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-05-28 00:00:00 UTC ]
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The TV news where you are is not the TV news where we are...

Thank you, thank you, to commenter DialMforMurdo for pointing to this brilliantly funny deconstruction of what follows, and precedes, that moment when BBC's News At Ten's presenters say: "Now here's the news where you are."Sit back and enjoy this three-minute skit by James Robertson, novelist,... Continue reading at The Guardian

[ The Guardian | 2014-06-16 00:00:00 UTC ]
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BEA 2014: Good News, Bad News at Town Hall

What American Booksellers Association CEO Oren Teicher called Amazon's "bullying assault of a major publisher" was a key concern among indie booksellers at both Thursday afternoon's ABA Town Hall and Annual Meeting. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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Good News, Bad News, and the Future: Manga 2014

It’s 2014, and for North American manga publishers, the digital revolution is well underway. Where there once were only a handful of publishers offering their titles online or via ebook apps, now almost all of them are offering, or negotiating to offer at least some of their current and backlist... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-14 00:00:00 UTC ]
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Fewer new magazines, fewer closures this year

and Matthew Flamm - The magazine industry saw slightly fewer launches in the first quarter of 2012, compared to a year ago, but—on the positive side—there were many fewer closures, according to a survey released Monday by MediaFinder, the online database of U.S. and Canadian publications. Not... Continue reading at Crains New York

[ Crains New York | 2012-04-03 00:00:00 UTC ]
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Is News Corp.'s 'The Daily' giving you more blues than news?

By Joe Wilcox, Betanews Every single person I know with an iPad who has used News Corp.'s "The Daily" complains about persistent crashes and really, really, really, slow update times. Now PaidContent reports that the initial two-week free introduction promotion is going on and on and on, kind of... Continue reading at Betanews

[ Betanews | 2011-02-24 00:00:00 UTC ]
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Prepare Your Library Before January Arrives: Book Censorship News, November 22, 2024

How libraries should prepare for the incoming administration right now, from updating trustee descriptions to addressing mis/dis information. That, plus this week's book censorship news. Continue reading at Book Riot

[ Book Riot | 2024-11-22 13:30:00 UTC ]
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700+ Books Removed From Florida Schools: Book Censorship News, November 15, 2024

Books removed from Florida libraries include books by and about marginalized people as well as classic authors like George Orwell. Continue reading at Book Riot

[ Book Riot | 2024-11-15 12:15:00 UTC ]
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Donald Trump Names Fox News’ Pete Hegseth as Defense Secretary

President-elect Donald Trump announced Tuesday that Fox & Friends Weekend co-host Pete Hegseth is his pick to run the Department of Defense. As a result of this nomination, Hegseth will depart his Fox News role immediately. "Pete Hegseth has been an exceptional host... Continue reading at AdWeek

[ AdWeek | 2024-11-13 17:52:24 UTC ]
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Sims Gamer and YouTuber Kelsey Impicciche Has a New Book and More Book News!

We have Spider-Man updates, Kelsey Impicciche's forthcoming book, and more book news to have on your radar! Continue reading at Book Riot

[ Book Riot | 2024-11-12 11:30:00 UTC ]
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The Biggest Book News of the Week

Here are the news stories from the week in books and reading worth knowing about Continue reading at Book Riot

[ Book Riot | 2024-11-09 19:58:13 UTC ]
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Harvard Library Bans Silent Student Protesters, and More Library News

"Are we continuing to pretend that libraries are inherently neutral and apolitical institutions?" Thoughts? Continue reading at Book Riot

[ Book Riot | 2024-11-08 12:30:00 UTC ]
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Andrew Bolt gloats as News Corp columnists delight in Donald Trump’s victory | Weekly Beast

‘Good riddance to woke,’ Peta Credlin says, while Tim Blair urges country to ‘Drill, Australia. Drill’Andrew Bolt admits to gloating but says he is “gloating for a good cause”.“We have to shame the lies and the hysterics who came far too close to getting the empty head of Kamala Harris elected... Continue reading at The Guardian

[ The Guardian | 2024-11-08 01:22:10 UTC ]
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The Book News is Generally… Good?

There is so much to complain about in the book world at the current moment, from Amazon’s stranglehold on book retail to the increasing usage of generative AI to replace writers and artists of all kinds. But you’re reading this column on Thursday; I turned it in on Tuesday, Election Day. I have... Continue reading at Literrary Hub

[ Literrary Hub | 2024-11-07 12:52:28 UTC ]
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Media Briefing: European publishers speak out on advertisers’ punishing brand safety practices

This week's Media Briefing recaps what publishers had to say behind closed doors during last week's Digiday Publishing Summit Europe about the brand safety/suitability practices that are penalizing their ad businesses. Continue reading at Digiday

[ Digiday | 2024-11-07 05:01:00 UTC ]
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The Biggest Book News of the Week

PW and Barnes & Noble kick off Best Books of the Year season, the NYT looks at the best new releases of November, and more. Continue reading at Book Riot

[ Book Riot | 2024-11-03 16:00:00 UTC ]
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The News Book Riot Covered This Week

Publishers Weekly names the best books of 2024, John Green will publishing a book about tuberculosis, and more. Continue reading at Book Riot

[ Book Riot | 2024-11-02 15:00:00 UTC ]
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Texas Library Re-Classifies Nonfiction Native American History Book as Fiction: Book Censorship News, November 1, 2024

"We know from history that a way you control a nation is by controlling what its citizens read" — Jodi Picoult Continue reading at Book Riot

[ Book Riot | 2024-11-01 11:00:00 UTC ]
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