Charlotte Agenda’s local news formula: fewer advertisers, deeper partnerships

Local-news publishers are able to reach people cheaper and more easily on the Web than they can through legacy media. But few have nailed the revenue side of the equation, which has been harder to crack. North Carolina’s Charlotte Agenda is trying to solve that problem by eschewing low-CPM display ads in favor of brand-building sponsorships from local and regional advertisers. The site plans to limit its offer to 16 advertisers next year with deals lasting a minimum of six months. The post Charlotte Agenda’s local news formula: fewer advertisers, deeper partnerships appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-09-02 00:00:00 UTC ]
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Research Briefing: Publisher events and influencer partnerships offer key brand marketing opportunities

In this edition of the Digiday+ Research Briefing, we examine how publisher-hosted events and influencer partnerships offer brands more key marketing opportunities, how The New Yorker refocused its newsletter strategy in the last year, and how digital media companies are exploring the fediverse,... Continue reading at Digiday

[ Digiday | 2024-05-30 04:01:00 UTC ]
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Editor-in-chief of news.com.au among casualties in News Corp Australia restructure

Staff told some people will ‘regrettably leave our business’ as media empire is reorganised into three divisionsFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastRupert Murdoch’s Australian media empire has been... Continue reading at The Guardian

[ The Guardian | 2024-05-29 06:04:26 UTC ]
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Will Human-AI Partnerships Make Publishing Workers More Innovative?

The journey is just beginning, but we can already see that publishing workflows are especially ripe for AI integration that enables the automation of rote tasks—and AI-driven support for more humans making more complex decisions and judgments. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-24 04:00:00 UTC ]
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OpenAI will reportedly pay $250 million to put News Corp's journalism in ChatGPT

OpenAI and News Corp, the owner of The Wall Street Journal, MarketWatch, The Sun, and more than a dozen other publishing brands, have struck a multi-year deal to display news from these publications in ChatGPT, News Corp announced on Wednesday. OpenAI will be able to access both current and well... Continue reading at Engadget

[ Engadget | 2024-05-22 21:46:16 UTC ]
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OpenAI Strikes a Deal to License News Corp Content

The deal gives OpenAI’s chatbots access to new and archived material from The Wall Street Journal, The New York Post, MarketWatch and Barron’s, among others. Continue reading at The New York Times

[ The New York Times | 2024-05-22 21:41:26 UTC ]
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OpenAI and Wall Street Journal owner News Corp sign content deal

Deal lets ChatGPT maker use all articles from Wall Street Journal, New York Post, Times and Sunday Times for AI model developmentChatGPT developer OpenAI has signed a deal to bring news content from the Wall Street Journal, the New York Post, the Times and the Sunday Times to the artificial... Continue reading at The Guardian

[ The Guardian | 2024-05-22 21:39:09 UTC ]
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News Corp’s Rebekah Brooks joins Lachlan Murdoch in Sydney ahead of major Australian newspaper restructure

Staff brace for significant cuts as media giant prepares to make moves to counter decline of print and slow advertising marketGet our morning and afternoon news emails, free app or daily news podcastLachlan Murdoch has been joined in Sydney by the News Corp UK boss, Rebekah Brooks, and global... Continue reading at The Guardian

[ The Guardian | 2024-05-22 11:07:22 UTC ]
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How To Prepare for Pride Month in Libraries 2024: Book Censorship News, May 10, 2024

How to prepare for Pride month in the library, both as library workers and library lovers. That, plus this week's book censorship news roundup. Continue reading at Book Riot

[ Book Riot | 2024-05-10 11:30:00 UTC ]
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News Corp quotes anti-immigration TikToker but fails to reveal ex-One Nation MP adviser role

Daily Telegraph featured Jordan Knight as a spokesperson for his self-founded Migration Watch• Follow our Australia news live blog for latest updates• Get our morning and afternoon news emails, free app or daily news podcastAn anti-immigration TikToker was featured in the Daily Telegraph as a... Continue reading at The Guardian

[ The Guardian | 2024-05-04 00:00:27 UTC ]
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As Bogotá’s Book Fair Closes: Audiobooks and Localization

The key to audiobooks' future in Latin America, some say, is 'localized' dialects — and more enthusiasm from publishers. The post As Bogotá’s Book Fair Closes: Audiobooks and Localization appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-05-02 23:49:50 UTC ]
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Spotify Is Ready to Compete for Video Advertising

Audio platform Spotify made its first appearance at NewFronts week on Wednesday evening, part of a larger bid from the streaming platform to attract advertising to its growing inventory of digital video. While Spotify remains predominantly a music, podcast and audiobook... Continue reading at AdWeek

[ AdWeek | 2024-05-01 21:11:08 UTC ]
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Google to pay News Corp to fund AI push

Deal part of Google News Initiative to fund various journalism projects and content from news organizations. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2024-05-01 13:36:48 UTC ]
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Wisconsin-born satirical news outlet The Onion is sold ... No, really

It's "America's Finest News Source" ... or so it claims. The Onion, a Wisconsin-bred satirical news outlet — once a newspaper but now read only online — has a new owner. Jeff Lawson, the co-founder and recently departed CEO of San Francisco software company Twilio, has purchased The Onion.... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2024-04-27 14:51:02 UTC ]
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Jaipur Expands Festivals to Charlotte and Seattle

The Jaipur Literature Festival (JLF) has unveiled its U.S. lineup for 2024, with the festival returning to Houston, New York City, and Boulder, Colo., and has added dates in Seattle and Charlotte. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-25 04:00:00 UTC ]
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Advertising as Art: How Literary Magazines Pioneered a New Kind of Graphic Design

During the summer of 1896, a poster of a redheaded woman riding a bicycle appeared in bookshop windows and newsstands in cities across the United States. Sporting a fashionable outfit, the cyclist gazes blankly beyond the viewer, seeming to exert little effort. Though her body occupies most of... Continue reading at Literrary Hub

[ Literrary Hub | 2024-04-03 08:55:47 UTC ]
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How Public Libraries Are Targeted Right Now—It’s Not “Just” Books: Book Censorship News, March 29, 2024

The methods of destabilizing and dismantling public libraries may not look like how you think they would. Here's how it's happening right now. That, plus this week's book censorship news. Continue reading at Book Riot

[ Book Riot | 2024-03-29 11:30:00 UTC ]
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Telegraph and Spectator takeover: News Corp and Mail owner consider bids

Planned acquisition by UAE-backed RedBird IMI is being considered by the culture secretaryBusiness live – latest updatesMedia groups have reportedly shown fresh interest in a takeover of the Telegraph and Spectator alongside Redbird IMI, the UAE backed consortium.Bloomberg said Rupert Murdoch’s... Continue reading at The Guardian

[ The Guardian | 2024-03-12 14:46:36 UTC ]
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Meta is killing the Facebook News tab in the US and Australia

In early April, the Facebook News tab will start disappearing for users in the US and Australia. Meta has announced that it's deprecating the dedicated tab found in the bookmarks section of its social network as part of its efforts to "align [its] investments to [its] products and services... Continue reading at Engadget

[ Engadget | 2024-03-01 08:27:50 UTC ]
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After hiring new local executive, Australian startup plans to nearly triple Denver team

An Australian startup that recently hired a new North American president plans to grow its U.S. headquarters in Denver. The startup is a digital platform that helps privately owned businesses determine their valuation. It also helps create a roadmap for a successful exit, which could include a... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2024-02-28 13:09:19 UTC ]
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