Local-news publishers are able to reach people cheaper and more easily on the Web than they can through legacy media. But few have nailed the revenue side of the equation, which has been harder to crack. North Carolina’s Charlotte Agenda is trying to solve that problem by eschewing low-CPM display ads in favor of brand-building sponsorships from local and regional advertisers. The site plans to limit its offer to 16 advertisers next year with deals lasting a minimum of six months. The post Charlotte Agenda’s local news formula: fewer advertisers, deeper partnerships appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-09-02 00:00:00 UTC ]
News tagged with:
#north carolina
Rupert Murdoch's News Corp. has expressed interest in buying book publisher Penguin Group, potentially undermining merger discussions between Penguin and Random House, people familiar with the situation said. Continue reading at AllThingsD
[ AllThingsD | 2012-10-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#people familiar
#random house
#expressed interest
#rupert murdoch
#penguin group
In splitting News Corp. into two companies, Rupert Murdoch is creating something he hasn't had in years: an Australian media company. By some measures, the publishing company to emerge from the division of News Corp. sometime next year will have ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-10-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#rupert murdoch
#publishing spinoff
Mondadori's GM, Riccardo Cavallero, talks with PP at the Frankfurt Book Fair about the Italian bookstore's new partnership with Kobo. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#italian bookstore
#riccardo cavallero
#kobo partnership
Sayville, Long Island, October, 2012 – Brainworks Software, the leading provider of newspaper advertising and circulation systems for North America has announced that the Times Publishing Company has selected Brainworks to provide their pro ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-10-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#newspaper advertising
#leading provider
#long island
Time Inc. and Quad/Graphics reached an agreement to expand their existing printing partnership, the companies announced today. Continue reading at Folio Magazine
[ Folio Magazine | 2012-10-09 00:00:00 UTC ]
More news stories like this |
The Albuquerque Publishing Company – the advertising sales, production and distribution agent for New Mexico’s largest and most read newspaper, the Albuquerque Journal – is live with Atex Advertising. The Atex syst ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#advertising sales
It's all too easy to forget in English-speaking countries that the e-reading selection often isn't as diverse in other parts of the world, where local authors are often kept out of the equation. The Portuguese may know that all too well, which makes Kobo's arrival in their country a potential... Continue reading at Engadget
[ Engadget | 2012-09-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#online stores
#local authors
#english-speaking countries
Since the publisher’s launch in early 2009, the Experiment’s biggest success has surprised even its staff: Forks over Knives: The Plant-Based Way to Health has become a smash hit, selling 127,000 copies since its publication in summer 2011 (it’s also the #47 bestselling book of the year so far... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-09-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#nielsen bookscan
#outlets tracked
#smash hit
#biggest success
Kobo’s UK manager Phil Wood described booksellers at yesterday's BA conference as... Continue reading at The Bookseller
[ The Bookseller | 2012-09-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ba conference
Smartphone Junkies Would you admit not being able to live without your smartphone? Over two-thirds of respondents to a recent survey by the Online Publisher's Association did just that. The survey, conducted online with 2,540... Continue reading at Publishing Executive
[ Publishing Executive | 2012-09-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#conducted online
#online publisher
#recent survey
The German cabinet gave its backing Wednesday to a draft law extending copyright protection to snippets of news articles republished by search engines, although... Continue reading at PC World
[ PC World | 2012-08-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#search engines
#news publishers
Former Waterstones m.d. Tim Coates plans to help campaigners re-open Kensal Rise Library by... Continue reading at The Bookseller
[ The Bookseller | 2012-08-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#kensal rise
The newspaper business’s reliance on the industrial machine of printing and distributing is often understated. It’s a delicate ecosystem that can have a real effect on publisher margins – as the fluctuation in newsprint ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-08-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#print media
#bad news
#marketing spend
#increased competition
News Corporation is parting company with chief digital officer Jonathan Miller at the end of September, ahead of the separation of its publishing and entertainment business. Continue reading at Media Week
[ Media Week | 2012-08-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#entertainment business
#news corporation
Amazon is reportedly trialling a scheme to deliver parcels which customers can collect from... Continue reading at The Bookseller
[ The Bookseller | 2012-08-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#deliver parcels
News Limited is planning to get rid of 10 per cent of its photographers across the publisher's newspapers. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2012-08-16 00:00:00 UTC ]
More news stories like this |
Rupert Murdoch's News Corporation has launched a review of anti-corruption controls in several of its publishing arms, including News International in London. Murdoch told News Corp staff in a memo on Wednesday that the company recently launched ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-08-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publishing arms
#news corporation
#rupert murdoch
The 'Find Waldo Local' campaign, held nationwide for the month of July, had customers hunting for Waldo in independent bookstores and businesses. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-08-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#independent bookstores
Candlewick's Find Waldo Local promotion, which the publisher produced last month in conjunction with the American Booksellers Association, was such a resounding success that Candlewick announced that it will sponsor it again next summer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-08-09 00:00:00 UTC ]
More news stories like this |
Rupert Murdoch's News Corp has swung to a loss partly due to the weakness of its publishing business, which includes newspapers like the Times and the Sun. The fourth quarter net loss was $1.6bn (£1bn) compared with a net income of $6 ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-08-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#net income
#rupert murdoch