Party is comfortably biggest spender on online election ads, as other parties hold backChange UK has run a last-minute Facebook advertising campaign to try to shore up its support amid dismal poll ratings for the European elections, but most other parties have mostly avoided large spending on online campaigning.The upstart pro-EU political party, formerly known as the Independent Group, spent £87,000 on Facebook adverts in the seven days up to Wednesday, becoming the biggest single political advertiser on the social networking site, following predictions it could fail to elect a single MEP and faced with the potential resignation of the party’s interim leader, Heidi Allen. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2019-05-23 05:00:40 UTC ]
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Video has become the content and advertising format of the year, with publishers, advertisers and social platforms all publicly pronouncing its importance.Facebook, of course, has become one of video's most vocal cheerleaders. It's rolled out a number of video products, for both advertisers and... Continue reading at Advertising Age
[ Advertising Age | 2016-05-16 00:00:00 UTC ]
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For years Facebook has considered itself a mobile-first company, so it's perhaps not surprising that the company's first attempt to automate the sale of ads running outside of Facebook will be limited to mobile.Mobile app publishers can now sell their in-app display and video ad inventory... Continue reading at Advertising Age
[ Advertising Age | 2015-03-25 00:00:00 UTC ]
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Publishers have been exploiting a Facebook loophole with their native ads, making them alluring ad buys in light of decreased Facebook reach for brands. The post When an ad is not an ad on Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-07-24 00:00:00 UTC ]
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Four months after introducing video, Instagram took the natural next step today, telling its over 150 million users their streams would soon include ads too.The company, acquired by Facebook for $736 million in 2012, announced the development in a short blog post it published Thursday afternoon.... Continue reading at Advertising Age
[ Advertising Age | 2013-10-04 00:00:00 UTC ]
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Valve has failed to convince a court that it didn't infringe EU law by geo-blocking activation keys, according to a new ruling. The company argued that, based on copyright law, publishers had the right to charge different prices for games in different countries. However,... Continue reading at Engadget
[ Engadget | 2023-09-27 12:20:53 UTC ]
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Valve has failed to convince a court that it didn't infringe EU law by geo-blocking activation keys, according to a new ruling. The company argued that, based on copyright law, publishers had the right to charge different prices for games in different countries. However, the EU General Court... Continue reading at Engadget
[ Engadget | 2023-09-27 12:20:53 UTC ]
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With the upcoming retirement of senior v-p and deputy publisher of Random House Tom Perry, Greenberg has been promoted to editor-in-chief and Hilary Redmon will succeed Greenberg as editorial director of nonfiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-17 04:00:00 UTC ]
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Call comes amid moves to combat disinformation from Russia, while Twitter is warned to comply with new digital content lawsSocial media companies including Google and Facebook have been urged by the EU to “immediately” start labelling content and images generated by artificial intelligence as... Continue reading at The Guardian
[ The Guardian | 2023-06-05 13:06:04 UTC ]
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The Interactive Advertising Bureau's annual NewFronts is almost here, which for advertisers means a week of sprinting around Manhattan to view multiple presentations from digital publishers. But for Day 3 of this year's digital content event, taking place May 1-4, in-person attendees will be... Continue reading at AdWeek
[ AdWeek | 2023-04-10 10:00:00 UTC ]
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Moving its dates for a third time this year, the Shanghai Children's Book Fair is changing venue in an effort to host the event in December. The post Shanghai’s Children’s Book Fair Changes Venue Amid COVID Constraints appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-11-09 18:16:05 UTC ]
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In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
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When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
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The government has decided not to change copyright exhaustion laws for the time being following a consultation which led to a campaign by the industry. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 03:06:52 UTC ]
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The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday
[ Digiday | 2021-11-24 05:01:00 UTC ]
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In his new book, 'Future Morality,' David Edmonds collects writings of contemporary philosophers focused on the moral issues we may face in the near future, including changes to medicine, communication, and humans’ relationship to machines. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-10 05:00:00 UTC ]
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New polling from the Publishers Association (PA) has revealed 61% of respondents feel proud when a UK book has global success, as the organisation continues to urge against copyright changes. Continue reading at The Bookseller
[ The Bookseller | 2021-11-08 22:10:30 UTC ]
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Social media firm announces deal after long-running battle with national and regional newspapers France has hailed a victory in its long-running quest for fairer action from tech companies after Facebook reached an agreement with a group of national and regional newspapers to pay for content... Continue reading at The Guardian
[ The Guardian | 2021-10-21 14:21:02 UTC ]
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China has announced a series of reforms for private education companies, which could impact English Language Teaching (ELT) divisions at UK publishers. Continue reading at The Bookseller
[ The Bookseller | 2021-08-25 16:50:15 UTC ]
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The deal with News Corp followed a standoff over legislation passed by the Australian government to compensate publishers. Continue reading at The New York Times
[ The New York Times | 2021-03-16 18:21:40 UTC ]
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The "landmark" deal comes after Australia passed a world-first law targeting Facebook and Google. Continue reading at BBC News
[ BBC News | 2021-03-16 09:56:32 UTC ]
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