Cengage ups the digital ante

Being “late to the party” in terms of digital development is not proving a disadvantage for Cengage Learning as it transforms from textbook publisher to education technology company, according to its bullish c.e.o. Michael Hansen. Continue reading at 'The Bookseller'

[ The Bookseller | 2016-02-12 00:00:00 UTC ]
News tagged with: #digital development #cengage learning #michael hansen

Other Publishing stories related to: 'Cengage ups the digital ante'


Cosmopolitan's New Editor Is Bringing Her Health and Digital Know-How to Hearst

Specs Who Michele Promaulayko  Current gig Editor in chief of Cosmopolitan and editorial director of Seventeen Previous gig Editor in chief, Yahoo Health Twitter @michprom Age 46 Adweek: Right around the time that you were named editor of Cosmopolitan, E! began filming a docuseries about... Continue reading at AdWeek

[ AdWeek | 2017-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #millennial women #joanna coles #increased acceptance #young women


A Few Words With Digital Book World’s International Fellows

From Greece, Norway, Iceland, and the UK, the DBW 2017 Fellows speak about their successes, their challenges, and why they're traveling to the conference. The post A Few Words With Digital Book World’s International Fellows appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-01-17 00:00:00 UTC ]
More news stories like this |


Cengage EMEA reports 2016 results

Results filed at Companies House show that turnover at the Cengage Learning EMEA business for the year to end March 2016 rose 1.7% to £49m, up from £48.2m the previous year. However profit dropped from £4.2m to £3.8m. Continue reading at The Bookseller

[ The Bookseller | 2017-01-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #results filed


This Digital Publisher Wants to 'Alter the Perception of Cannabis Users'

A sophisticated digital platform was missing from the world of cannabis publishing, so Derek Riedle and his wife decided to create one. Riedle is the CEO and founder of Civilized, a news and entertainment site that centers on cannabis culture. A "PR guy by training," Riedle worked in... Continue reading at AdWeek

[ AdWeek | 2017-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sweet spot #small group #generate revenue #video capabilities


Instagram Is Testing Mid-Roll Video Ad Pop-Ups In Stories

Instagram is testing video ads inside Stories, the section of the app that was built to challenge Snapchat, according to multiple people briefed on the new ad format."Instagram is testing them now with select publishers and content creators," said one ad agency executive, speaking on condition... Continue reading at Advertising Age

[ Advertising Age | 2017-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad format #select publishers #content creators


Profits Rose by Double Digits at HBG

In a letter to employees, HBG CEO Michael Pietsch said that excluding Perseus, profits rose 25%. The increase was higher when Perseus is included. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #profits rose #double digits


Three James Patterson books released in digital for first time

James Patterson's first three Alex Cross detective novels are being released in e-format for the first time by Arrow. Continue reading at The Bookseller

[ The Bookseller | 2016-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #james patterson


IAB Announces Schedule for 2017 Digital Video NewFronts

Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in New York from May 1-12. Participants range from publishing stalwarts like The New York... Continue reading at AdWeek

[ AdWeek | 2016-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #anna bager #general manager #media agencies #digital equivalent


‘They’re in denial’: Confessions of a digital chief at a legacy publisher

While most legacy media organizations have spent years integrating print and digital newsrooms and commercial teams, there are some who believe that there is a severe lack of understanding at the top in how to juggle the different requirements of a high-growth digital media business and a... Continue reading at Digiday

[ Digiday | 2016-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital chief #legacy publisher #commercial teams #severe lack


Time Faces Choice of Sale or Reinvention as Digital Power

Time is facing one of its most critical decisions since the magazine publisher was founded by Henry Luce and Briton Hadden in 1922.Should the company's board agree to a sale as its print advertising lifeblood continues to drain away? Or should it let new CEO Rich Battista implement his grand... Continue reading at Advertising Age

[ Advertising Age | 2016-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #grand vision #digital powerhouse #sports illustrated


PCWorld's December Digital Edition: Laptops of Luxury

The onslaught of tech information is relentless. Stay on top of the latest with PCWorld’s Digital Edition. Available as single copies or as a yearlong subscription, it highlights the best content from PCWorld.com—the most important news, the key product reviews, and the most useful features and... Continue reading at PC World

[ PC World | 2016-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google home #search giant #digital assistant #paint 3d #easy ways


Digital Single Market may have 'disastrous' cultural consequences

The "cultural consequences of the Digital Single Market in Europe would be disastrous", according to Chris Auty [pictured], head of the producing department of the National Film & Television School. Continue reading at The Bookseller

[ The Bookseller | 2016-12-07 00:00:00 UTC ]
More news stories like this |


In the wake of declines, Time Inc. centralizes digital desks

With print advertising on the wane, big publishing houses are looking to be as efficient as possible. And so magazine giant Time Inc. is creating 10 virtual desks to improve coordination of coverage. The challenge is to make resources go farther without watering down the essence of the brands.... Continue reading at Digiday

[ Digiday | 2016-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print advertising


BuzzFeed CMO Frank Cooper Is Leaving the Digital Media Giant

Industry veteran Frank Cooper is leaving BuzzFeed, where he has been CMO for the past 17 months. In marketing circles, Cooper has been seen as a key conduit between the digital publisher and advertisers because of his brand experience. He quit his post as PepsiCo's chief marketer in June 2015... Continue reading at AdWeek

[ AdWeek | 2016-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #early 2000s #linkedin profile #large audience #job lined #online behemoth


Conde Nast Britain’s 18-person native ad team accounts for half its digital revenue

Most publishers want to wean themselves off display advertising, and content studios are where the biggest growth opportunities lie. For Conde Nast Britain, native advertising revenue has mushroomed in the last six months, since it set up a dedicated custom content team. It's the data analysts... Continue reading at Digiday

[ Digiday | 2016-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital revenue #display advertising #content studios


Six start-ups shortlisted for EdTech pitch-off

Start-ups behind the world’s largest video library for education, an online classroom wall, and an online tutoring resource, are among the six businesses that will take part in a live pitch off at the EdTech for Publishers Conference. Continue reading at The Bookseller

[ The Bookseller | 2016-11-27 00:00:00 UTC ]
More news stories like this |


Kings Road's head of digital Nick Coveney leaves Bonnier Publishing

Nick Coveney, Kings Road Publishing's head of digital and social media (part of Bonnier Publishing), is stepping down from his role. Continue reading at The Bookseller

[ The Bookseller | 2016-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kings road #nick coveney


Phoenix digital marketing firm lays off 100 as it discontinues direct sales

Phoenix-based digital marketing firm G/O Digital has laid off less than 100 employees today as it discontinued its direct sales business unit. G/O Digital CEO Tim Fagan said his company, which used to be part of Gannett Publishing Services and now is part of McLean, Virginia-based Tegna Inc.,... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2016-11-18 00:00:00 UTC ]
More news stories like this |


The End of Digital Advertising as We Know It

The display-ad business model is reaching its saturation point, spurring a need for digital publishers to come up with a new approach. Continue reading at Knowledge@Wharton

[ Knowledge@Wharton | 2016-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital advertising #saturation point #digital publishers


Warner Bros. to buy the rest of digital video company Machinima

Warner Bros. has signed a deal to buy the gamer-focused YouTube network Machinima in order to expand the movie and TV studio’s digital video business, the company said Thursday. Burbank-based Warner Bros., the studio behind film franchises like Harry Potter and DC Entertainment, was already a... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv studio #warner bros #harry potter #dc entertainment