Ad buyers are joining the fight against the "fake news" that many people blame for misinforming voters during the presidential campaign.Although the focus intially fell on Facebook and Google, where made-up headlines became easy to find, pressure has also come to bear on lesser-known companies that provide the financial motivation for fake news. Programmatic advertising, which automates the process of buying and selling digital ads, lets publishers tap marketers' budgets when they draw audiences, even with false stories.Now ad-fraud fighters, usually hired to prevent scam artists from stealing ad budgets with fake traffic, are being asked to help brands avoid websites with real audiences but fake stories. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-11-28 00:00:00 UTC ]
News tagged with:
#presidential campaign
#programmatic advertising
#false stories
#fake traffic
Publisher to pay damages to Ian Hurst after admitting ‘vicarious liability’ as Labour calls for case to be taken into account in assessing Murdoch bid to buy SkyRupert Murdoch’s News Group Newspapers, the publisher of the Sun and the now-closed News of the World, has apologised in court and... Continue reading at The Guardian
[ The Guardian | 2017-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#high court
#army officer
#pay damages
Ohio pub unveils new bookstore; California library starts selling books; new indie in the works in Georgia.; inside the Greek bookstore that specializes in dictionaries; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bookstore news
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights:... Continue reading at Advertising Age
[ Advertising Age | 2017-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#youtube red
#time yesterday
#online sales
AMC is planning on running six-second ads in "The Walking Dead" this season, enlisting TV's top scripted show in the effort to fight ratings declines by making ads less of an imposition.The network intends to run one six-second commercial between its repeat of the prior week's episode and the... Continue reading at Advertising Age
[ Advertising Age | 2017-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tv networks
#walking dead
#digital publishers
Rupert Murdoch has stepped up his attack on tech companies such as Google and Facebook over their increasingly dominant market position, which is eating into the revenues of traditional publishers such as News Corp. and undermining their business model. Continue reading at Stuff
[ Stuff | 2017-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tech companies
#rupert murdoch
#traditional publishers
#business model
Over half of Liberation's mobile revenue comes from Facebook Instant Articles, which accounts for 10 percent of its mobile pageviews. The post French publisher Liberation now gets half of mobile ad revenue from Facebook Instant Articles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-04 00:00:00 UTC ]
More news stories like this |
Facebook's still testing mid-roll ad breaks with a limited number of publishing partners -- and, yes, the dollars are still low. The post Pivot to pennies: Facebook’s key video ad program isn’t delivering much money to publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post pivot
#publishers appeared
#limited number
A few years ago, Google regularly traded barbs with major news publishers in public. Today, Google is rewiring its search engine to appease them.The Alphabet unit is scrapping a contentious search result rule for subscription news sites and giving them new tools to attract more paying customers.... Continue reading at Advertising Age
[ Advertising Age | 2017-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#paying customers
#significant step
#curry favor
#news organizations
#provide information
#primary driver
#biggest change
#publishers agreed
Virginia bookstore hosts grand opening; U.K. booksellers prep for new Pullman; inside Amsterdam's book stores; a Hong Kong store shutters; and more.re. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bookstore news
#booksellers prep
#book stores
New bookstore coming to Florida; Upstate New York stores launch seasonal promotion; a California indie fights for survival; bookselling in South Africa; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bookstore news
#bookstore coming
#south africa
A San Diego bookstore is bought and renamed; Book World expands to Missouri, Florida's Wild Iris Books to close, San Francisco store is under threat; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bookstore news
Cleveland bookstore to reopen; Omaha gets a new pop-up; inside Nashville's Parnassus Books; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bookstore news
#cleveland bookstore
#parnassus books
New bookstores planned for Ohio and New York; a California couple launch a mobile bookstore; visiting three of Washington state's indies; a bookstore's Hillary Clinton video goes viral; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bookstore news
#bookstores planned
#washington state
When Shanghai Jiaotong University hosted a fourth forum of China’s academic publishers last month, however, the consensus among the speakers was that the sector’s “Going Out” strategy is now entering its 2.0 era. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#academic publishing
#academic publishers
He has book-eating children and sees more change ahead for international publishing. Nielsen Book's Andre Breedt briefs Frankfurt Buchmesse's 'The Markets' The post At Frankfurt’s ‘The Markets’: Nielsen’s Andre Breedt on Edible Books and Competition appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen book
#competition appeared
#andre breedt
#change ahead
#international publishing
New bookstores to open in Rhode Island and Virginia; the Seattle Mystery Bookstore to close, a list of gay bookstores around the world; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bookstore news
#rhode island
“We are not going to give up." The post ‘We are not going to give up’: German publishers continue war with ad blockers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad blockers
Online literary magazine Electric Lit’s recent Bodega Project is an appreciative counter to the new tech firm called Bodega. Launched by two ex-Google staffers, Bodega (the start-up) received some harsh criticism this week for threatening the beloved corner stores. The company aims to install... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tech start-
#electric literature
#harsh criticism
#company aims
Facebook took another step toward protecting the integrity of news articles shared via links on the social network. In July, Facebook announced that non-publisher pages could no longer overwrite link metadata--such as headlines, descriptions and images--in Graph API or page composer, and it... Continue reading at AdWeek
[ AdWeek | 2017-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook announced
#non-publisher pages
#graph api
#page composer
New bookstores are opening in Los Angeles, Chicago and Grand Rapids; the beloved Chicago bookstore cat facing unemployment; how books affect the U.K. economy; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bookstore news
#grand rapids