Ad buyers are joining the fight against the "fake news" that many people blame for misinforming voters during the presidential campaign.Although the focus intially fell on Facebook and Google, where made-up headlines became easy to find, pressure has also come to bear on lesser-known companies that provide the financial motivation for fake news. Programmatic advertising, which automates the process of buying and selling digital ads, lets publishers tap marketers' budgets when they draw audiences, even with false stories.Now ad-fraud fighters, usually hired to prevent scam artists from stealing ad budgets with fake traffic, are being asked to help brands avoid websites with real audiences but fake stories. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-11-28 00:00:00 UTC ]
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Antsy publishers are starting to fear for their position within Facebook's powerful News Feed, now that tests have begun pushing their posts to an alternate timeline.On Monday, Facebook acknowledged it was testing a version of the social network overseas where publishers' articles appear in a... Continue reading at Advertising Age
[ Advertising Age | 2017-10-24 00:00:00 UTC ]
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ABA board nominations are open; Alabama store changes name; California booksellers help kids affected by wildfires; stores to close in Hawaii and Newfoundland; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-24 00:00:00 UTC ]
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Publishers on Facebook who have complained for years about declining organic reach may look back in the near future and think of these times as the good old days. The social network confirmed that it is testing a division of its News Feed into two separate feeds--one containing posts from... Continue reading at AdWeek
[ AdWeek | 2017-10-24 00:00:00 UTC ]
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New system could destroy smaller publishers if implemented, after journalists report drop in organic reach – but users will still see their friends’ postsFacebook is testing a major change that would shift non-promoted posts out of its news feed, a move that could be catastrophic for publishers... Continue reading at The Guardian
[ The Guardian | 2017-10-23 00:00:00 UTC ]
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Google isn't kidding around when it says it wants to make amends with subscription-based news outlets. The search giant's head of news, Richard Gingras, told the Financial Times that the plan is to share revenues with publishers who take advantage o... Continue reading at Engadget
[ Engadget | 2017-10-23 00:00:00 UTC ]
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The Orion Publishing Group has hired two new people to join its group marketing team: Tom Noble and Katie Moss. Continue reading at The Bookseller
[ The Bookseller | 2017-10-20 00:00:00 UTC ]
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Changes for Canada's Authors for Indies Day; the Dallas indie crowdsourcing seed money; life at a used bookstore in Austin; the Portuguese store that inspired Hogwarts; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-20 00:00:00 UTC ]
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Bookstores open in New York and Louisiana; San Francisco store seeks funds to buy a building; Powell's celebrated in photos; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-19 00:00:00 UTC ]
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New bookstores planned for New Jersey and Texas; a DC bookstore shows solidarity with a store in Mexico City; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-18 00:00:00 UTC ]
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Ithaca residents try to save a beloved indie; new store opening in Florida; Foyles to offer book subscriptions; B&N planning concept store for Texas; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-16 00:00:00 UTC ]
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Big Tech – Google, Apple, Facebook and Amazon -- pose an existential threat because they come between us and reality, a new book contends. Continue reading at Knowledge@Wharton
[ Knowledge@Wharton | 2017-10-14 00:00:00 UTC ]
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In the ARTS+ area of the Frankfurt Book Fair, artificial intelligence and virtual reality collided with arts and culture to explore new ways of doing business and providing engaging experiences. The post Frankfurt Book Fair: ARTS+ Equals Tech and Innovation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-14 00:00:00 UTC ]
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Agents at this year’s Frankfurt Book Fair have dismissed Simon & Schuster c.e.o. Carolyn Reidy’s assertion that exiting the European Union will affect UK publishers’ ability to secure market exclusivity in Europe. Continue reading at The Bookseller
[ The Bookseller | 2017-10-13 00:00:00 UTC ]
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With a bright, new stand design and a newly launched Ukrainian Book Institute, the country's publishers and literature made a big splash in Frankfurt. The post Ukrainian Publishers Look to Further Develop Their Book Market and International Profile appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-13 00:00:00 UTC ]
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Intimidation, grooming, exploitation: we pay too high a price for the internet’s wonders. The state has to introduce far tougher regulationThe stupidest article I ever wrote, in the 1990s, forecast that the internet would benefit just two groups of people: lawyers and pornographers. I was wrong.... Continue reading at The Guardian
[ The Guardian | 2017-10-12 00:00:00 UTC ]
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Italy's book market is “leaving the [economic] crisis behind” with “positive signals” including a small rise in the value of print sales. Continue reading at The Bookseller
[ The Bookseller | 2017-10-12 00:00:00 UTC ]
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Iconic literary agent Andrew Wylie spoke at the Frankfurt Book Fair's Markets conference about diversity in publishing, and giving readers what they want. The post Frankfurt’s Markets Conference: Andrew Wylie on Reading in a Globalized Society appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-11 00:00:00 UTC ]
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Tackling what agent Andrew Wylie calls "a profound moral question" for world publishing and more, The Markets is an issues-driven conference for a sharply relevant business in world dynamics. The post Tuesday at Frankfurter Buchmesse: The Markets in Time of Change appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-09 00:00:00 UTC ]
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Ads load slower than content on AMP, which is part of the reason why publishers make less money per pageview from AMP than they do from their own websites. The post Publishers find Google AMP loads too fast for ad views appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-09 00:00:00 UTC ]
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Brand says it ‘missed mark’ after being accused of racism in campaign promoting body lotionDove has apologised after publishing an advert on its Facebook page which showed a black woman turning into a white woman. The brand was accused of racism over the online advertising campaign and it later... Continue reading at The Guardian
[ The Guardian | 2017-10-08 00:00:00 UTC ]
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