Ad buyers are joining the fight against the "fake news" that many people blame for misinforming voters during the presidential campaign.Although the focus intially fell on Facebook and Google, where made-up headlines became easy to find, pressure has also come to bear on lesser-known companies that provide the financial motivation for fake news. Programmatic advertising, which automates the process of buying and selling digital ads, lets publishers tap marketers' budgets when they draw audiences, even with false stories.Now ad-fraud fighters, usually hired to prevent scam artists from stealing ad budgets with fake traffic, are being asked to help brands avoid websites with real audiences but fake stories. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-11-28 00:00:00 UTC ]
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Subscribing to Seventeen magazine is a rite of passage for many young readers. Luckily, between today's ubiquitous variety of devices and platforms, the Hearst title has kept up with its evolving and savvy audience. Lately, that's meant not waiting for readers to come through their front door,... Continue reading at AdWeek
[ AdWeek | 2017-12-18 00:00:00 UTC ]
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Greetings and salutations! I’m Carolyn Kellogg, Books editor of the L.A. Times with this week’s books newsletter. CRITICS PICKS This week the entire Sunday Calendar section is taken up with critics picks for the year in film, television, theater, music, art — and books. Seven of our Critics at... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-12-16 00:00:00 UTC ]
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With sales of the Australian at 95,000, News Corp says circulation is ‘no longer a representative measure’. Plus: Saturday Paper editor makes it into a movieWhen the sales of printed newspapers fell dangerously low this year, News Corp Australia made a monumental decision. Did they decide to... Continue reading at The Guardian
[ The Guardian | 2017-12-15 00:00:00 UTC ]
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Executives from brands, agencies and publishers shared insights about data-driven marketing and connecting with consumers via social platforms. The post Digiday Research: For Japan’s marketers, Facebook is king appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-15 00:00:00 UTC ]
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According to publishing sources, the original Facebook Live deals, which evolved into live and VOD licensing arrangements with 300 video partners, are going away by the end of the year. The post Facebook plans to stop paying publishers to make news feed videos appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-13 00:00:00 UTC ]
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Bonnier Zaffre has announced it is expanding into the US market, starting by directly publishing brand authors Wilbur Smith and Lynda La Plante into North America. Continue reading at The Bookseller
[ The Bookseller | 2017-12-12 00:00:00 UTC ]
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Company says it will book advertising revenue in countries where it is earned instead of through Dublin headquartersFacebook has said it will start booking advertising revenue in countries where it is earned instead of re-routing it via Ireland, although the move is unlikely to result in it... Continue reading at The Guardian
[ The Guardian | 2017-12-12 00:00:00 UTC ]
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The division of Bonnier Publishing UK will expand into the U.S. market next year, with its initial focus on two of its internationally bestselling authors, Wilbur Smith and Lynda La Plante. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-11 00:00:00 UTC ]
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For a picture of what life was like in 2017, look no further than the apps, movies, books, and music that topped the App Store and iTunes charts. This week, Apple revealed the most popular titles that iOS users downloaded over the course of the year. In terms of media, the top choices weren’t... Continue reading at Slate
[ Slate | 2017-12-09 00:00:00 UTC ]
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With Facebook and Google controlling the vast majority of digital ad revenue, all industry eyes are on which media companies perform best on those platforms. For Facebook, the rankings are always a yo-yo, with publishers’ engagement waxing and waning along with the frenetic news cycle and... Continue reading at Fast Company
[ Fast Company | 2017-12-08 00:00:00 UTC ]
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Czech publishers see gains in 2016's market performance but are concerned about stubbornly high VAT rates and falling book prices. The post Czech Book Market Gains Tempered by Tax Rates, Falling Prices appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-12-07 00:00:00 UTC ]
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New bookstore to open in Anchorage; the university trying to buy its bookstore; B&N to close San Jose store; the Texas library bookstore moving online; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-06 00:00:00 UTC ]
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“Economic markers are positive,” proclaimed NPD-BookScan's Kristen McLean in the opening presentation at the Bologna Book Fair/Publishers Weekly Global Kids Connect conference in New York. Continue reading at The Bookseller
[ The Bookseller | 2017-12-06 00:00:00 UTC ]
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Ruling by advertising watchdog could have knock on effect on other electric car advertisingThe car company BMW has been censured by the UK’s advertising watchdog for claiming an electric car equipped with a small petrol engine was “clean” and “zero emissions”, in a ruling that could have a... Continue reading at The Guardian
[ The Guardian | 2017-12-06 00:00:00 UTC ]
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The Kremlin-backed Russian Internet Research Agency operated dozens of Twitter accounts masquerading as local American news sources that collectively garnered more than half-a-million followers. More than 100 news outlets also published stories containing those handles in the run-up to the... Continue reading at Advertising Age
[ Advertising Age | 2017-12-05 00:00:00 UTC ]
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A Harvard Coop reading turns violent; Louisiana university bookstore closes; LGBTQ store opens in Mississippi; the history of the Strand's totes; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-04 00:00:00 UTC ]
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When we started working on the annual Ad Age Magazines of the Year package in the fall, there were six large magazine publishers: American Media Inc., Cond Nast, Hearst, Meredith, Rodale and Time Inc.Soononce Hearst finalizes its acquisition of Rodale, and Meredith swallows Time Inc.there will... Continue reading at Advertising Age
[ Advertising Age | 2017-12-04 00:00:00 UTC ]
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There is “huge opportunity” for the publishing industry to make money out of content marketing, an industry predicted to grow to $413bn (£305bn) by 2021. Continue reading at The Bookseller
[ The Bookseller | 2017-12-02 00:00:00 UTC ]
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Educational publishers should be focusing on technology that can actively help improve teaching and learning, Hodder Education m.d Liz Tribe has told The Bookseller's FutureBook conference. Continue reading at The Bookseller
[ The Bookseller | 2017-12-02 00:00:00 UTC ]
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Facebook needs to loosen its grip on Watch show sponsorships and mid-roll inventory, publishers say. The post Unimpressed with revenue, publishers want to sell their own ads on Facebook video shows appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-01 00:00:00 UTC ]
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