Ad buyers are joining the fight against the "fake news" that many people blame for misinforming voters during the presidential campaign.Although the focus intially fell on Facebook and Google, where made-up headlines became easy to find, pressure has also come to bear on lesser-known companies that provide the financial motivation for fake news. Programmatic advertising, which automates the process of buying and selling digital ads, lets publishers tap marketers' budgets when they draw audiences, even with false stories.Now ad-fraud fighters, usually hired to prevent scam artists from stealing ad budgets with fake traffic, are being asked to help brands avoid websites with real audiences but fake stories. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-11-28 00:00:00 UTC ]
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Hodder is publishing The Borough Market Cookbook following a "competitive" eight-way auction. Continue reading at The Bookseller
[ The Bookseller | 2017-11-10 00:00:00 UTC ]
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John McVie, the bassist of Fleetwood Mac fame, has put his home in Honolulu up for sale at $6.25 million. Set on a palm-lined street near the base of Diamond Head, the 7,953-square-foot house features stone and wood floors, vaulted ceilings and large picture windows that bring in views of the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-11-09 00:00:00 UTC ]
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New stores open in Illinois, New York and Kentucky; North Carolina bookstore sold to long-time employees; Paris's bookstore on a barge; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-09 00:00:00 UTC ]
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Kinokuniya expands to Austin; B&N opens a restaurant; New York's last Yiddish bookstore; the Seattle store that inspired a backpack empire; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-08 00:00:00 UTC ]
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Facebook confirmed that it is testing a way for publishers to add a "breaking news" label to their posts. The Next Web director of social media Matt Navarra shared a screenshot of the feature via tweet: NEW: Facebook working on a 'Breaking News' tag for news publishers Pages?... Continue reading at AdWeek
[ AdWeek | 2017-11-07 00:00:00 UTC ]
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Publishers running ads within Facebook Instant Articles no longer have to resort to HTML to turn those ads on or off. Product manager Hassam Tewfik announced in a Facebook Media blog post that the social network added a monetization tab to Facebook Audience Network, enabling publishers to toggle... Continue reading at AdWeek
[ AdWeek | 2017-11-07 00:00:00 UTC ]
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Dallas celeb discusses new bookstore; South Dakota indie store for sale; Shanghai pop-up to host author events in sixty days; Amazon leaving Stony Brook University; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-06 00:00:00 UTC ]
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Indigo Books and Music is opening a new bookstore in New Jersey in 2018, its first in the United States and one of several the company plans to open as it tests the market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-03 00:00:00 UTC ]
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LGBTQ store opens in Mississippi; Politics & Prose to expand; a Virginia bookstore gets a facelift; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-03 00:00:00 UTC ]
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The New York Times, Conde Nast and Time Inc. have hired talent from e-commerce and retail companies for their consumer marketing skills. The post In the hunt for consumer revenue, publishers are hiring e-commerce marketing veterans appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-02 00:00:00 UTC ]
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As many as 126 million Americans may have seen divisive Russian-generated ads and posts on Facebook over the last two years, apparently part of a wide-ranging effort by Moscow to influence the 2016 presidential election, the social media company told Congress on Tuesday. “Many of the ads and... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-11-01 00:00:00 UTC ]
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This article is sponsored by Open Road Integrated Media (OR/M) and was originally featured in our Frankfurt Book Fair print edition. The post Open Road Launches ‘Open Road Ignition,’ a Marketing Services Group appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-31 00:00:00 UTC ]
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The cheapest Kindle is getting the best feature for those who'd rather listen to books than read them. Based on its listing (as found by The Digital Reader), Amazon is rolling out Audible support for the $80 device "in the coming months." The e-retai... Continue reading at Engadget
[ Engadget | 2017-10-30 00:00:00 UTC ]
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Under pressure in advance of hearings on Russian election interference, Facebook is moving to increase transparency for everyone who sees and buys political advertising on its site. Executives for the social media company said Friday they will verify political ad buyers in federal elections,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-10-28 00:00:00 UTC ]
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With the help of an ad testing tool, the publisher reduced its reliance on buying traffic from Facebook to meet clients' campaign goals. The post To deal with native ad pains, Vox Media brings distribution in-house appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-27 00:00:00 UTC ]
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Illinois store for sale; the Missouri indie thriving under new management; Providence's Paper Nautilus reopens; a Miami bookseller turned movie producer; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-26 00:00:00 UTC ]
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As staged in THE ARTS+ at the Frankfurt Book Fair, the German digital strategist Maks Giordano talks about reaching customers on an 'exponential curve.' The post Maks Giordano at THE ARTS+ on Book Marketing: Think ‘Hyperinnovation’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-26 00:00:00 UTC ]
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New stores to open in Kentucky and Indiana; celebrating the Hudson Valley's book community; Baghdad's most famous female bookseller; Handselling tips from a bookselling legend; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-25 00:00:00 UTC ]
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Facebook Tuesday unveiled its News Feed Publisher Guidelines, a set of best practices. Head of News Feed Adam Mosseri announced the release in a Newsroom post, writing, "We launched the Facebook Journalism Project to collaborate with the news industry in support of an informed community. A... Continue reading at AdWeek
[ AdWeek | 2017-10-24 00:00:00 UTC ]
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Antsy publishers are starting to fear for their position within Facebook's powerful News Feed, now that tests have begun pushing their posts to an alternate timeline.On Monday, Facebook acknowledged it was testing a version of the social network overseas where publishers' articles appear in a... Continue reading at Advertising Age
[ Advertising Age | 2017-10-24 00:00:00 UTC ]
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