Cannes Today—Twitter and Meta make pitches, Omnicom hooks up with Google AI and Grand Prix latest

Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here.  For real-time updates, follow our live blog. And see all our coverage here. Plus, click here for a recap of Day One. Twitter is beachless but bullish and Meta hearts AI Twitter gave up its beach and new CEO Linda Yaccarino is not in the south of France; she is apparently sipping cold beverages elsewhere. But the platform owned by Elon Musk still sent some ad sales folks to Cannes where they are trying to convince advertisers the company cares about brand safety, Ad Age’s Garrett Sloane reports.  Twitter today announced it is talking with ad viewability and verification firm Zefr. Meantime, Chris Riedy, Twitter’s head of ad sales, tweeted that “more than 75% of 2022’s Top 100 advertisers have returned to paid media on Twitter.” And Tim Perzyk, VP of marketing and research at Twitter, used the platform to solicit Cannes gatherings, saying, “If you’re not already meeting with us, give us a shout.” Twitter competitor Meta—which does have a beach—is plugging its brand safety tools as a strength, while also touting plans to serve more ads into Reels. And the Facebook owner is talking a lot about AI, like just about everyone else. Get all the details of Meta’s Cannes sales pitch here. NBCU's new global playYaccarino’s former company, NBCUniversal, tried to gain some of its own Cannes buzz by announcing a global expansion of its One... Continue reading at 'Advertising Age'

[ Advertising Age | 2023-06-20 20:38:54 UTC ]
News tagged with: #kendrick lamar #short film #beautiful life #nielsen

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BookExpo 2019: Chris Ware Makes Achingly Real Comics

“I want [the drawings] to be as clear and readable as possible so the story can be as tangled and uncertain as life and experience seem to be,” Ware says of 'Rusty Brown,' the comic he has been working on for the past 18 years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-31 00:00:00 UTC ]
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Watch a pastry chef try to make gourmet Doritos: Publisher’s Brief

Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here’s the previous edition. Today’s edition of Publisher’s Brief focuses on awesome content because, well,... Continue reading at Advertising Age

[ Advertising Age | 2019-05-30 19:11:41 UTC ]
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‘Linear cannot exist by itself’: OpenAP wants to help TV ad sellers contend with Google, Facebook

At the center of the TV industry’s audience targeting efforts is OpenAP, which will roll out a marketplace for advertisers to buy targeted TV and digital video ads. The post ‘Linear cannot exist by itself’: OpenAP wants to help TV ad sellers contend with Google, Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-30 04:01:33 UTC ]
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BookExpo 2019: Julie Murphy Makes Her Middle Grade Debut

Murphy says that she was inspired to write for a younger age group because of the reception she received for 'Dumplin' ', which is about what it’s like to exist in a fatter body. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-30 04:00:00 UTC ]
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Facebook's pivot to privacy will make data more powerful than ever

The platform is increasing its focus on Groups, where algorithms will have even more influence on the content users see. Continue reading at Media Week

[ Media Week | 2019-05-29 13:15:44 UTC ]
More news stories like this | News stories tagged with: #content users


How Google is rewriting the rules of ad auctions

Google is moving to a simpler online advertising model called “unified auctions,” but its adoption will be anything but simple for the publishers who rely on the internet giant’s technology to manage their ad inventory. In the coming months, Google is aiming to level the playing field for... Continue reading at Advertising Age

[ Advertising Age | 2019-05-28 07:00:00 UTC ]
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How the Intel Ice Lake processor's new AI powers will improve your PC

Those who buy an Intel notebook with Ice Lake this fall may start to see increased instances of something special: a sprinkling of AI magic, first here and there, and then more and more.This isn’t to say that AI capabilities are exclusive to Ice Lake, or that without it you won’t see drastic... Continue reading at PC World

[ PC World | 2019-05-28 06:00:00 UTC ]
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Germany’s biggest publisher sales houses unite to fight Google, Facebook and Amazon

Axel Springer and Funke Mediengruppe’s joint sales house Media Impact has joined forces with the joint sales house of fellow publishing juggernauts RTL Groupe and Gruner+Jahr to solidify an advertising alliance that sells the combined inventory of all four media groups. The post Germany’s... Continue reading at Digiday

[ Digiday | 2019-05-28 04:01:59 UTC ]
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The NHL is bringing its Facebook Live show ‘Stanley Cup Live’ to Twitter

The NHL's move to simulcast on Facebook and Twitter indicates a parity between the platforms but also shows how their livestreaming services differ. The post The NHL is bringing its Facebook Live show ‘Stanley Cup Live’ to Twitter appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-24 04:00:38 UTC ]
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Twitter co-founder says more diverse team might've spotted abuse

Twitter co-founder Ev Williams said Wednesday that the social network might have been quicker to recognize and address the potential for abuse and harassment on its platform if the company’s leadership had been more diverse. When Twitter went public in 2013, it came under fire for having only... Continue reading at Advertising Age

[ Advertising Age | 2019-05-23 19:28:23 UTC ]
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Samsung’s AI Lab Can Create Fake Video Footage From a Single Headshot

Deepfake technology may be reaching a point where a single Facebook profile picture is enough material for someone to literally put words in your mouth. Researchers at Samsung's artificial intelligence lab in Russia published a paper this week outlining a technique by which a portrait image can... Continue reading at AdWeek

[ AdWeek | 2019-05-23 18:23:56 UTC ]
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Acer's latest laptops go all-AMD with Ryzen and Radeon inside

Computex is still days away but the parade of notebooks has already begun. Late Wednesday, Acer introduced two AMD-powered laptops to its lineup with new versions of the Nitro 5 gaming notebook and Swift 3 ultrabook.The 15.6-inch Acer Nitro 5 pairs AMD’s 2nd-gen Ryzen 7 3750H processor with... Continue reading at PC World

[ PC World | 2019-05-23 13:44:00 UTC ]
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Harry Potter’s magical moving portraits could become a reality thanks to Samsung’s AI

No invitation to Hogwarts required. When Harry Potter first comes to Hogwarts School of Witchcraft and Wizardry, he is stunned to see the portraits that line the school’s storied stone walls move and talk. Thanks to artificial intelligence, that just might be a reality some day.Read Full Story Continue reading at Fast Company

[ Fast Company | 2019-05-23 12:27:04 UTC ]
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During BookExpo, London Book Fair’s CAMEO Awards Make a US Debut

The London Book and Screen Week's CAMEO Awards get their first outing in New York City with an award for a US audiobook adaptation during BookExpo. The post During BookExpo, London Book Fair’s CAMEO Awards Make a US Debut appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-05-23 05:30:08 UTC ]
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Donald Trump Jr.'s Book Deal Inspires Mocking Twitter Hashtag

The MAGA-themed tome "is going to be the top selling book in the Beyond-Help section of Barnes & Noble," cracked one wag. Continue reading at HuffPost

[ HuffPost | 2019-05-22 13:55:58 UTC ]
More news stories like this | News stories tagged with: #barnes noble #selling book #book deal


Why some experts say it's time for Twitter and Facebook to ban anti-vaccination posts

As measles cases continue to rise in Canada and the U.S., experts are calling on social media platforms to ban anti-vaccination posts, saying the risks to public health created by misinformation outweigh the right to free speech. Continue reading at CBC

[ CBC | 2019-05-22 08:00:00 UTC ]
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Google Has Stored Some Passwords in Plaintext Since 2005

On the heels of embarrassing disclosures from Facebook and Twitter, Google reveals its own password bugs—one of which lasted 14 years. Continue reading at Wired

[ Wired | 2019-05-21 21:14:31 UTC ]
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How BuzzFeed Is Making its Video Shows Business Sustainable

BuzzFeed plans to make 20 episodic video shows across Facebook, YouTube and other platforms this year. In an effort to Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-05-21 17:00:27 UTC ]
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Facebook and Google Pressured EU Experts to Soften Fake News Regulations, Say Insiders

Google and Facebook pressured and “arm-wrestled” a group of experts to soften European guidelines on online disinformation and fake news, Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-05-21 15:02:38 UTC ]
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Justin Bieber’s deodorant deal, and Apple’s Cannes Lions honor: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today Justin Bieber already launched a perfume and a fashion label. What’s left?... Continue reading at Advertising Age

[ Advertising Age | 2019-05-21 10:01:00 UTC ]
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