Cannes Today—Twitter and Meta make pitches, Omnicom hooks up with Google AI and Grand Prix latest

Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here.  For real-time updates, follow our live blog. And see all our coverage here. Plus, click here for a recap of Day One. Twitter is beachless but bullish and Meta hearts AI Twitter gave up its beach and new CEO Linda Yaccarino is not in the south of France; she is apparently sipping cold beverages elsewhere. But the platform owned by Elon Musk still sent some ad sales folks to Cannes where they are trying to convince advertisers the company cares about brand safety, Ad Age’s Garrett Sloane reports.  Twitter today announced it is talking with ad viewability and verification firm Zefr. Meantime, Chris Riedy, Twitter’s head of ad sales, tweeted that “more than 75% of 2022’s Top 100 advertisers have returned to paid media on Twitter.” And Tim Perzyk, VP of marketing and research at Twitter, used the platform to solicit Cannes gatherings, saying, “If you’re not already meeting with us, give us a shout.” Twitter competitor Meta—which does have a beach—is plugging its brand safety tools as a strength, while also touting plans to serve more ads into Reels. And the Facebook owner is talking a lot about AI, like just about everyone else. Get all the details of Meta’s Cannes sales pitch here. NBCU's new global playYaccarino’s former company, NBCUniversal, tried to gain some of its own Cannes buzz by announcing a global expansion of its One... Continue reading at 'Advertising Age'

[ Advertising Age | 2023-06-20 20:38:54 UTC ]
News tagged with: #kendrick lamar #short film #beautiful life #nielsen

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Why Doctors and Librarians Make Great Partners

Thirty years after its launch, Reach Out and Read continues to stress the benefits of reading aloud to kids. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-04-12 00:00:00 UTC ]
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Hobnobbing hall of famers and Stagwell's latest stake: Agency Brief

Fame! If you couldn't get tickets to our Ad Age A-List & Creativity Awards gala on Monday April 15, there's always the American Marketing Association’s Hall of Fame induction at R/GA the following evening. A trio of the ad world’s power brokers are getting their due there: Keith Weed, chief... Continue reading at Advertising Age

[ Advertising Age | 2019-04-12 00:00:00 UTC ]
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Procter & Gamble makes the biggest ask yet of digital media — civility

Marc Pritchard has asked a lot from digital media the past two years, but his latest ask may be the hardest to get — civility. In a speech to the Association of National Advertisers Media Conference in Orlando on Thursday, Procter & Gamble Co.’s chief brand officer called for a “New Media... Continue reading at Advertising Age

[ Advertising Age | 2019-04-11 00:00:00 UTC ]
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Michael Crick makes surprise exit from Channel 4 News

The political correspondent confirmed his departure from the broadcaster on TwitterMichael Crick, Channel 4 News’ political correspondent since 2011, has abruptly parted company with the broadcaster. He tweeted on Wednesday: “I have left Channel 4 News and ITN after seven and a half great years.... Continue reading at The Guardian

[ The Guardian | 2019-04-11 00:00:00 UTC ]
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Clinton, Patterson and King make CrimeFest shortlist

Bill Clinton, James Patterson and Stephen King are on the CrimeFest Awards shortlist, which this year features a mix of established names and new talent. Continue reading at The Bookseller

[ The Bookseller | 2019-04-10 00:00:00 UTC ]
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Bumble's latest foray: scary world of print publishing

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[ Silicon Valley Business Journal | 2019-04-10 00:00:00 UTC ]
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Datebook: In the O.C., new shows make imaginative use of an old furniture shop

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[ Los Angeles Times | 2019-04-05 00:00:00 UTC ]
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Rooney, MacLaverty and McGregor make Dublin Literary Award shortlist

Sally Rooney, Bernard MacLaverty and Jon McGregor are among the 10 writers shortlisted for the €100,000 International Dublin Literary Award. Continue reading at The Bookseller

[ The Bookseller | 2019-04-05 00:00:00 UTC ]
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Akala and Eaves make James Tait Black Prizes shortlist

Hip-hop artist Akala and Will Eaves are among the authors on the shortlist for the centenary awards of the James Tait Black Prizes. Continue reading at The Bookseller

[ The Bookseller | 2019-04-04 00:00:00 UTC ]
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Dodgers' Cody Bellinger hits a grand slam, bullpen dodges danger in win over Giants

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[ Los Angeles Times | 2019-04-03 00:00:00 UTC ]
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Joker Joaquin: First look at Phoenix in latest Batman spin-off

The US actor is praised for his "unique" take on the villainous comic book character. Continue reading at BBC News

[ BBC News | 2019-04-03 00:00:00 UTC ]
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Andersen makes Ross its biggest fiction buy in years

Andersen Press has signed a Middle Grade fantasy series from Blue Peter Book Award-winner Ross MacKenzie, in what it called its “biggest fiction acquisition in recent years”. Continue reading at The Bookseller

[ The Bookseller | 2019-04-02 00:00:00 UTC ]
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Europe backs new laws that clamp down on Facebook, Google, Big Tech: Wednesday Wake-Up Call

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayEurope just pushed through another... Continue reading at Advertising Age

[ Advertising Age | 2019-03-27 00:00:00 UTC ]
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‘Grand experiment’: Digital publishers see Apple News+ as a testbed, not savior

Publishers including Vox Media, Business Insider and theSkimm will use Apple News+ to test things that will develop their own consumer revenue operations. The post ‘Grand experiment’: Digital publishers see Apple News+ as a testbed, not savior appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-27 00:00:00 UTC ]
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Google News Initiative and McClatchy Will Fill a Local News Void in 3 U.S. Markets

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[ AdWeek | 2019-03-27 00:00:00 UTC ]
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Google wants to bring local news back to underserved cities

Google and newspaper publishing company McClatchy announced a new partnership that will aim to develop sustainable business models for local news publications. As part of the ongoing Google News Initiative, the companies will be teaming up to create... Continue reading at Engadget

[ Engadget | 2019-03-27 00:00:00 UTC ]
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The New York Post vs. the (non-Murdoch) media, Google backs local news: Publisher's Brief

Welcome to the latest edition of Ad Age Publisher's Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition.The news from Cupertino: "Apple's string of new subscription services pushes... Continue reading at Advertising Age

[ Advertising Age | 2019-03-26 00:00:00 UTC ]
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Digiday magazine’s latest issue looks at the shifting role of intermediaries in digital media

The first issue of 2019 focuses on the shifting role of intermediaries. The post Digiday magazine’s latest issue looks at the shifting role of intermediaries in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-25 00:00:00 UTC ]
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Amazon introduces its latest Kindle, the first version under $100 with a front light

Amazon unveiled the latest model of its popular Kindle e-reader Wednesday, the first version of the device with a front light that costs less than $100. The new Kindle, priced at $89.99, is one-third of an inch thick and weighs 6 ounces, making it easy to use with one hand, Amazon said. But the... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-03-21 00:00:00 UTC ]
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Google starts ‘subscriptions lab’ for local publishers to develop paid content

The six-month program, featuring eight North American news publishers, is designed to unearth insights that can be shared across the news ecosystem. The post Google starts ‘subscriptions lab’ for local publishers to develop paid content appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-20 00:00:00 UTC ]
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