Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here. For real-time updates, follow our live blog. And see all our coverage here. Plus, click here for a recap of Day One. Twitter is beachless but bullish and Meta hearts AI Twitter gave up its beach and new CEO Linda Yaccarino is not in the south of France; she is apparently sipping cold beverages elsewhere. But the platform owned by Elon Musk still sent some ad sales folks to Cannes where they are trying to convince advertisers the company cares about brand safety, Ad Age’s Garrett Sloane reports. Twitter today announced it is talking with ad viewability and verification firm Zefr. Meantime, Chris Riedy, Twitter’s head of ad sales, tweeted that “more than 75% of 2022’s Top 100 advertisers have returned to paid media on Twitter.” And Tim Perzyk, VP of marketing and research at Twitter, used the platform to solicit Cannes gatherings, saying, “If you’re not already meeting with us, give us a shout.” Twitter competitor Meta—which does have a beach—is plugging its brand safety tools as a strength, while also touting plans to serve more ads into Reels. And the Facebook owner is talking a lot about AI, like just about everyone else. Get all the details of Meta’s Cannes sales pitch here. NBCU's new global playYaccarino’s former company, NBCUniversal, tried to gain some of its own Cannes buzz by announcing a global expansion of its One... Continue reading at 'Advertising Age'
[ Advertising Age | 2023-06-20 20:38:54 UTC ]
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Roxane Gay is appearing in conversation with Liv Little, the founder of gal-dem, for her very first visit to the UK. Continue reading at The Bookseller
[ The Bookseller | 2018-11-13 00:00:00 UTC ]
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The local news publisher is using passive personalization to drive video views, branded content distribution and subscription revenue. The post How USA Today is using targeting technology beyond ads appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-08 00:00:00 UTC ]
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Google's Alice Zimmerman and Ben Drury, founder of the smart-speaker start-up Yoto, are the latest to join FutureBook Live, The Bookseller's publishing conference. Continue reading at The Bookseller
[ The Bookseller | 2018-11-02 00:00:00 UTC ]
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The inaugural Bath and Bristol Small Publishers’ Gathering will take place this weekend featuring 28 presses, as the independents "break free of London’s gravitational pull". Continue reading at The Bookseller
[ The Bookseller | 2018-10-31 00:00:00 UTC ]
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The subscription lift has been modest, and the tools can be cumbersome to implement, limiting their impact, publishers say. The post Facebook’s and Google’s subscription tools offer publishers modest improvements appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-10-26 00:00:00 UTC ]
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In a letter to our editor, Robert Sindelar, the president of the American Booksellers Association, acknowledges that bookseller Jonathan Platt has a valid point that store margins could be better, but argues that improvements are being made. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-19 00:00:00 UTC ]
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Deciding to open foreign rights sales as 'something we needed to do for our authors,' the Inuit-owned publishing house Inhabit Media has staged its arrival at Frankfurter Buchmesse, on the ramp up to Canada's stint as Guest of Honor in 2020. The post Arctic Circle Publishing: Inhabit Media Makes... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-17 00:00:00 UTC ]
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Heather Morris’ The Tattooist of Auschwitz (Zaffre) has swiped the UK Official Top 50 number one spot from Zoe Sugg’s Cordially Invited (Hodder & Stoughton), selling 25,567 copies through Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2018-10-17 00:00:00 UTC ]
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David Walliams’ November releases will be a novel about about an ice monster in Victorian times and a picture book about a baby penguin who wants to fly, HarperCollins Children’s Books has confirmed. Continue reading at The Bookseller
[ The Bookseller | 2018-10-17 00:00:00 UTC ]
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At an event organized by Byte the Book and the Frankfurt Book Fair, publishers looked at how social pressures influences publishing. The post Frankfurt: Self-Censorship and Morality in Publishing Today appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-12 00:00:00 UTC ]
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Japanese and Asian pop culture had a big presence in the exhibit hall floor at New York Comic Con at the Javits Center; while uptown at Pier 94 ReedPop launched a new anime and manga festival to mixed reviews from fans and exhibitors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-11 00:00:00 UTC ]
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Biteback Publishing has acquired the UK and Commonwealth rights to Where We Go from Here: Two Years in the Resistance, the upcoming title by US politician Bernie Sanders. Continue reading at The Bookseller
[ The Bookseller | 2018-10-10 00:00:00 UTC ]
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E-readers are a fantastic way to breeze through novels. It turns books into completely searchable documents that you can highlight, bookmark, and make notes on. Amazon’s luxurious Kindle Voyage elevates the experience even more, and for today only, the online retailer is selling this front-lit... Continue reading at PC World
[ PC World | 2018-10-10 00:00:00 UTC ]
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Historical novelist Bernard Cornwell will make a cameo appearance in the Netflix broadcast of "The Last Kingdom Season Three" later this year. Continue reading at The Bookseller
[ The Bookseller | 2018-10-06 00:00:00 UTC ]
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Philip Pullman, Kamila Shamsie, Carol Ann Duffy, and Tara Westover are some of the authors whose books have been shortlisted by bookshops for 2018's Books Are My Bag Readers Awards. Continue reading at The Bookseller
[ The Bookseller | 2018-10-06 00:00:00 UTC ]
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Tom Hanks features as one of five debut authors in the latest WH Smith Richard and Judy Book Club line-up, launched as part of an enhanced campaign that sees an extra selection each year. Continue reading at The Bookseller
[ The Bookseller | 2018-10-05 00:00:00 UTC ]
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With an eye to 2023, when Italy will be Frankfurt's Guest of Honor, a new, expanded exhibition space is being inaugurated. And the book fair will be surveying publishers on issues around artificial intelligence. The post Frankfurt Notes: Italy Sending 249 Publishers; AI Survey at the Buchmesse... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-05 00:00:00 UTC ]
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Association of American Publishers c.e.o. Maria Pallante has overseen a more robust and outspoken trade body, one which made a pointed award at its recent a.g.m. Continue reading at The Bookseller
[ The Bookseller | 2018-10-05 00:00:00 UTC ]
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Scott Galloway's book "The Four" is about tech giants Google, Facebook, Apple and Amazon and how they pose a threat to just about every other business on the planet. But he's mulling a sequel, because he now thinks the first three need to fear the fourth."Amazon is beating up on the other three... Continue reading at Advertising Age
[ Advertising Age | 2018-10-04 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. Get all the news on Advertising Week each evening this week in our pop-up email newsletter. Sign up right here What people are talking about today: Remember the "Choose Your Own Adventure"... Continue reading at Advertising Age
[ Advertising Age | 2018-10-02 00:00:00 UTC ]
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