Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here. For real-time updates, follow our live blog. And see all our coverage here. Plus, click here for a recap of Day One. Twitter is beachless but bullish and Meta hearts AI Twitter gave up its beach and new CEO Linda Yaccarino is not in the south of France; she is apparently sipping cold beverages elsewhere. But the platform owned by Elon Musk still sent some ad sales folks to Cannes where they are trying to convince advertisers the company cares about brand safety, Ad Age’s Garrett Sloane reports. Twitter today announced it is talking with ad viewability and verification firm Zefr. Meantime, Chris Riedy, Twitter’s head of ad sales, tweeted that “more than 75% of 2022’s Top 100 advertisers have returned to paid media on Twitter.” And Tim Perzyk, VP of marketing and research at Twitter, used the platform to solicit Cannes gatherings, saying, “If you’re not already meeting with us, give us a shout.” Twitter competitor Meta—which does have a beach—is plugging its brand safety tools as a strength, while also touting plans to serve more ads into Reels. And the Facebook owner is talking a lot about AI, like just about everyone else. Get all the details of Meta’s Cannes sales pitch here. NBCU's new global playYaccarino’s former company, NBCUniversal, tried to gain some of its own Cannes buzz by announcing a global expansion of its One... Continue reading at 'Advertising Age'
[ Advertising Age | 2023-06-20 20:38:54 UTC ]
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Based in Clayton, Invisibly is seeking to help publishers monetize digital content they put on the internet. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2018-12-21 00:00:00 UTC ]
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Contrary to appearances, it’s still possible to stare down the tech giants. And in 2018, Fortnite proved it. In 2018, the platforms have the power. Which means if you aren’t Apple, Google, or Facebook, you answer to them. That’s true for advertisers, for publishers, and even for our democracy.... Continue reading at Fast Company
[ Fast Company | 2018-12-20 00:00:00 UTC ]
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Publishers using mobile ad network Facebook Audience Network now have another bidding option: the Open Bidding program from Google. The social network wrote in a blog post announcing the move, "Publishers are increasingly using unified auctions to maximize their advertising revenue. Bidding, as... Continue reading at AdWeek
[ AdWeek | 2018-12-15 00:00:00 UTC ]
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Major European publishers, agency groups and ad tech vendors have agreed on a compromise when it comes to serving ads under GDPR. The post Google and publishers edge closer to reaching common ground for GDPR standards appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-12-14 00:00:00 UTC ]
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From apologetics to tours of the universe, new books from Harvest House Publishers invite everyday readers to consider their faith through various lenses. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-14 00:00:00 UTC ]
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Audience reactions to blockbusters are difficult to predict, but it’s unlikely anyone will come out of “Aquaman” asking “Is this all there is?” Not only does the new comic book superhero movie from the DC Extended Universe clock in at an over-extended 2 hours and 23 minutes, it throws everything... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-12-12 00:00:00 UTC ]
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Trapeze has signed Hayley Webster’s One Christmas Night, a book commissioned off the back of a series of tweets. Continue reading at The Bookseller
[ The Bookseller | 2018-12-12 00:00:00 UTC ]
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Canongate has won the rights to the latest novel from The Gift author Lewis Hyde - A Primer for Forgetting. Continue reading at The Bookseller
[ The Bookseller | 2018-12-11 00:00:00 UTC ]
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A familiar picture of declining spending on UK public libraries, with yet more library closures and staff cuts, and continuing drops in library visits and book loan numbers, has been revealed in the latest library statistics compiled by CIPFA. Continue reading at The Bookseller
[ The Bookseller | 2018-12-07 00:00:00 UTC ]
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At this year's FutureBook conference in London, attendees from across the U.K. discussed trends in downloadable audiobooks, voice technology, and podcasts, and how publishers could compete with rivaling forms of entertainment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-07 00:00:00 UTC ]
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Grand Central Publishing will absorb its Life & Style imprint into the flagship GCP list at the end of 2018. The reorganization will result in a few job cuts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-06 00:00:00 UTC ]
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Sometimes called 'direct export,' the best route to markets in Europe for Québec's publishers may be through European booksellers–and agile ground teams to get their attention. The post Québec Publishers on Making Sales in Europe: Ground Teams and Booksellers appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-12-04 00:00:00 UTC ]
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Google is giving you one more reason to love libraries. As everyone knows, libraries are cool. They are open to all (even ghosts, according to Ghostbusters), and can beat any Black Friday sale by offering free books on every subject every day (see the Instagram below). And way before WeWork was... Continue reading at Fast Company
[ Fast Company | 2018-11-29 00:00:00 UTC ]
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Just two days after Mystery Writers of America said it would name Linda Fairstein a Grand Master for 2019, the organization withdrew the award following a public outcry over her role in the prosecution of the Central Park Five. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-29 00:00:00 UTC ]
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The five finalists for the PitchEd competition, run at FutureBook Live, have been announced. Continue reading at The Bookseller
[ The Bookseller | 2018-11-29 00:00:00 UTC ]
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Irish novelist Sally Rooney, children's writer David Almond, and a 70-year-old debut writer, Anne Youngson, are among the 20 authors whose books have been shortlisted for the Costa Book Awards 2018. Continue reading at The Bookseller
[ The Bookseller | 2018-11-23 00:00:00 UTC ]
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It can't have escaped your attention that -- in the US at least -- holiday season is just around the corner. With Thanksgiving comes Black Friday and other sales, and Google is getting in on the action with a series of discounts in the Play Store. There are great savings to be made on games and... Continue reading at Betanews
[ Betanews | 2018-11-21 00:00:00 UTC ]
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A retail tech start-up, NearSt, has partnered with Google to show online what is available in local stores, with around 60 bookshops signed up nationwide. Continue reading at The Bookseller
[ The Bookseller | 2018-11-21 00:00:00 UTC ]
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Search engine is lobbying hard to stop proposed tax, aimed at compensating news publishers Google’s top news executive has refused to rule out shutting down Google News in EU countries, as the search engine faces a battle with Brussels over plans to charge a “link tax” for using news... Continue reading at The Guardian
[ The Guardian | 2018-11-18 00:00:00 UTC ]
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Three-quarters of European publishers surveyed by Digiday plan to increase revenues from video advertisements and branded content in 2019. The post Digiday Research: European publishers expect to make more money from branded content in 2019 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-16 00:00:00 UTC ]
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