Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here. For real-time updates, follow our live blog. And see all our coverage here. Plus, click here for a recap of Day One. Twitter is beachless but bullish and Meta hearts AI Twitter gave up its beach and new CEO Linda Yaccarino is not in the south of France; she is apparently sipping cold beverages elsewhere. But the platform owned by Elon Musk still sent some ad sales folks to Cannes where they are trying to convince advertisers the company cares about brand safety, Ad Age’s Garrett Sloane reports. Twitter today announced it is talking with ad viewability and verification firm Zefr. Meantime, Chris Riedy, Twitter’s head of ad sales, tweeted that “more than 75% of 2022’s Top 100 advertisers have returned to paid media on Twitter.” And Tim Perzyk, VP of marketing and research at Twitter, used the platform to solicit Cannes gatherings, saying, “If you’re not already meeting with us, give us a shout.” Twitter competitor Meta—which does have a beach—is plugging its brand safety tools as a strength, while also touting plans to serve more ads into Reels. And the Facebook owner is talking a lot about AI, like just about everyone else. Get all the details of Meta’s Cannes sales pitch here. NBCU's new global playYaccarino’s former company, NBCUniversal, tried to gain some of its own Cannes buzz by announcing a global expansion of its One... Continue reading at 'Advertising Age'
[ Advertising Age | 2023-06-20 20:38:54 UTC ]
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A new Chartbeat study found only one-third of publishers see clear evidence of a traffic increase from the fast-loading articles format. The post Google AMP beat Facebook Instant Articles, but publishers start to question AMP’s benefits appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-23 00:00:00 UTC ]
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As the Washington Nationals conducted a fire sale of veteran players, sending second baseman Daniel Murphy to the Cubs and first baseman Matt Adams to the Cardinals, the Dodgers put in a claim to to acquire the biggest star on Washington’s roster: Bryce Harper. “I think we claimed him,” manager... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-08-22 00:00:00 UTC ]
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The winners of the Hugo Awards, considered some of the most prestigious science fiction and fantasy literary prizes, were announced on Sunday, with science fiction author N.K. Jemisin making history as the first writer ever to win the best novel award three years in a row. Jemisin won the prize... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-08-21 00:00:00 UTC ]
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In the months leading up to the US midterm elections, the big online sites that inadvertently hosted the worst manipulation back in 2016, like Facebook and Twitter, have adopted new advertising policies to enforce transparency. So has Google, which h... Continue reading at Engadget
[ Engadget | 2018-08-16 00:00:00 UTC ]
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Continuing her book tour, Omarosa Manigault Newman released an audio recording on Tuesday of former Trump campaign aides discussing the possible existence of a Trump “N-word tape” and how the campaign would respond if it were released. The recording itself did not shed any light on whether the... Continue reading at Slate
[ Slate | 2018-08-14 00:00:00 UTC ]
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Bull Moose, a Maine and New Hampshire–based retailer known for its music, movie, and video game selection, is steadily becoming one of the region’s largest retailers of books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-13 00:00:00 UTC ]
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If you need an affordable tablet for watching videos, reading ebooks, and casual gaming Amazon has dropped the price of the 32GB Fire HD 8 with Special Offers to $60 for 48 hours only—its lowest price ever. That’s nearly half off the Fire HD 8’s $110 retail price, and $30 to $40 less than what... Continue reading at PC World
[ PC World | 2018-08-09 00:00:00 UTC ]
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With their latest forays into long-form and TV, digital publishers are taking a far less risky approach to video. The post The Rundown: With today’s video strategies, publishers are managing their risk appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-09 00:00:00 UTC ]
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Jack Dorsey refuses to follow Apple, Facebook and YouTube in banning Jones, saying he will be guided by principles rather than pressureTwitter founder Jack Dorsey has defended his company’s decision to continue publishing the controversial tweets of the American conspiracy theorist Alex Jones,... Continue reading at The Guardian
[ The Guardian | 2018-08-08 00:00:00 UTC ]
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Publishers balance heritage with modern themes to keep their evergreen licensed publishing programs fresh. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-03 00:00:00 UTC ]
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Penguin Random House UK has reported an increase in the percentage of its new hires who identify as BAME, LGBTQ and with a disability in 2017 in its latest Creative Responsibility Report, setting out progress towards its 2020 goals and pledge to "reflect UK society by 2025". Continue reading at The Bookseller
[ The Bookseller | 2018-07-27 00:00:00 UTC ]
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As gatekeepers to the news, Google and Facebook pose dangers to even the most successful outlets. Legislators need to speed the process of bringing them to heelAfter Europe’s top monopoly buster Margrethe Vestager fined Google more than $5bn for abusing its dominance over mobile phone... Continue reading at The Guardian
[ The Guardian | 2018-07-26 00:00:00 UTC ]
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Every day millions of people ask Google life’s most difficult questions. Our writers answer some of the commonest queriesBefore trying to answer this very important question, it is useful to ask yourself another one: “Why should I get my book published?” What do you hope to achieve by releasing... Continue reading at The Guardian
[ The Guardian | 2018-07-25 00:00:00 UTC ]
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Former Cisco Systems Inc. CEO John Chambers has a book coming in September that he'll preview for attendees at Thursday night's Business Journal celebration of The Pitch. "I always thought a book about me would be something somebody would write after I was dead," Chambers said Monday morning.... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2018-07-24 00:00:00 UTC ]
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If ads.txt has a loophole, it's the trust required that all members of the programmatic supply chain are validating publishers' inventory. The post Ads.cert is the digital media’s latest effort to combat fraud appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-24 00:00:00 UTC ]
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The late Michelle McNamara has made the shortlist for the 2018 Gordon Burn Prize, which seeks to champion "fearless non-fiction and bold, genre-defying fiction". Continue reading at The Bookseller
[ The Bookseller | 2018-07-21 00:00:00 UTC ]
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Ben Dunn is the latest senior figure to leave Bonnier Publishing after resigning as managing director of its Kings Road Publishing imprint with immediate effect. Continue reading at The Bookseller
[ The Bookseller | 2018-07-20 00:00:00 UTC ]
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It’s been a heck of a week for Heather Morris, with The Tattooist of Auschwitz nabbing its first Weekly E-Book Ranking number one, having knocked on the door for much of 2018. Continue reading at The Bookseller
[ The Bookseller | 2018-07-13 00:00:00 UTC ]
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The publisher has found success with its "HumanKind" and related video series that tell uplifting stories about people and animals. The post USA Today finds there’s still money to be made from feel-good videos on Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-12 00:00:00 UTC ]
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The Gladiator actor will play Batman's nemesis in a film exploring the comic book villain's origins. Continue reading at BBC News
[ BBC News | 2018-07-11 00:00:00 UTC ]
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