By hiding likes and video views, Facebook could force publishers to shift strategies

Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the atmosphere on the platform. “We will gather feedback to understand whether this change will improve people’s experiences,” a Facebook spokeswoman said in an e-mail statement to AdAge. Such a change, if made permanent, could ultimately affect publishers and brands looking for visibility on the social network, according to marketing and publishing execs. The theory goes that like counts add social undue pressure on the average user, who might begin to put too much weight on how popular (or not) their posts are on Facebook. The rationale goes that if Facebook were to no longer show users how many likes a given post received, then it might generate less anxiety around sharing on Facebook. “People are using the ‘like’ counter as way to measure their self-worth,” says David Cohn, senior director of AlphaGroup, which is a tech incubator within the publishing group Advanced Local. Likes, or lack thereof, may be stressful for everyday users, but they are partly how publishers and brands measure their actual worth on Facebook. “Just as the likes have been validation for users,” Cohn says, “they have been validating for publishers, as well.” The like count has historically been one of the... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-27 20:39:27 UTC ]
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Publishers Are Lining Up Behind ‘Netflix for Books’ Services. But Why?

On Tuesday, Scribd and Oyster both announced partnerships with Macmillan to bring new titles to their ebook subscription services. But how do all-you-can read platforms benefit publishers? The post Publishers Are Lining Up Behind ‘Netflix for Books’ Services. But Why? appeared first on WIRED. Continue reading at Wired

[ Wired | 2015-01-13 00:00:00 UTC ]
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Quartz's Digital Media Strategy Begins to Crystallize

When Atlantic Media introduced business-news publication Quartz in September 2012, it spent about $10 million on the launch, according to people familiar with the matter. That's a far cry from the more than $100 million Cond Nast dropped in 2007 rolling out its glossy business magazine,... Continue reading at Advertising Age

[ Advertising Age | 2015-01-13 00:00:00 UTC ]
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Digital publishers turn to cartoons to cover the news

The future of digital publishing is increasingly borrowing from the long history of newspapers' political cartoons. The post Digital publishers turn to cartoons to cover the news appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2015-01-13 00:00:00 UTC ]
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Time Inc. Tries Out New Digital Strategy with Curated DIY Site

Time Inc., the nation's largest magazine publisher, introduced a new website on Monday that collects articles about do-it-yourself projects and home decor from its magazines and several dozen partner websites, including Apartment Therapy.The new site, called "The Snug," is aimed at millennials... Continue reading at Advertising Age

[ Advertising Age | 2015-01-13 00:00:00 UTC ]
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International Alliance of Independent Publishers on Charlie Hebdo

In response to the Charlie Hebdo attacl, the International Alliance of Independent Publishers has issued a statement of support for freedom of expression The post International Alliance of Independent Publishers on Charlie Hebdo appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-13 00:00:00 UTC ]
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'More than just books': Simon & Schuster launches video classes

Authors including 'The End of Illness' David B. Agus will be offering video classes through Simon & Schuster. Topics include health, self-help, and finance. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-01-13 00:00:00 UTC ]
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James Patterson donates funds for first World Book Day Award (+video)

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[ The Christian Science Monitor | 2015-01-13 00:00:00 UTC ]
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Simon & Schuster Enters the World of Paid Online Video

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[ Publishing Perspectives | 2015-01-13 00:00:00 UTC ]
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Marunas Named Publisher at Quercus U.S.; Shelley to CEO at Little, Brown U.K.

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[ Publishers Weekly | 2015-01-12 00:00:00 UTC ]
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[ Publishers Weekly | 2015-01-12 00:00:00 UTC ]
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[ Publishers Weekly | 2015-01-12 00:00:00 UTC ]
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[ Publishing Perspectives | 2015-01-10 00:00:00 UTC ]
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Zuckerberg's book club pick: 'The End of Power' deals with 'microplayers,' like Hezbollah, hedge funds, and startups

'The End of Power' – a respected, though modestly-selling, nonfiction book – has now been launched to a global audience thanks to Mark Zuckerberg. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-01-09 00:00:00 UTC ]
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[ Publishing Perspectives | 2015-01-09 00:00:00 UTC ]
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[ Publishing Perspectives | 2015-01-09 00:00:00 UTC ]
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Apple, Google and Facebook lend support and money to Je Suis Charlie campaign

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[ Betanews | 2015-01-09 00:00:00 UTC ]
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[ The Bookseller | 2015-01-08 00:00:00 UTC ]
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[ The Bookseller | 2015-01-08 00:00:00 UTC ]
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