By hiding likes and video views, Facebook could force publishers to shift strategies

Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the atmosphere on the platform. “We will gather feedback to understand whether this change will improve people’s experiences,” a Facebook spokeswoman said in an e-mail statement to AdAge. Such a change, if made permanent, could ultimately affect publishers and brands looking for visibility on the social network, according to marketing and publishing execs. The theory goes that like counts add social undue pressure on the average user, who might begin to put too much weight on how popular (or not) their posts are on Facebook. The rationale goes that if Facebook were to no longer show users how many likes a given post received, then it might generate less anxiety around sharing on Facebook. “People are using the ‘like’ counter as way to measure their self-worth,” says David Cohn, senior director of AlphaGroup, which is a tech incubator within the publishing group Advanced Local. Likes, or lack thereof, may be stressful for everyday users, but they are partly how publishers and brands measure their actual worth on Facebook. “Just as the likes have been validation for users,” Cohn says, “they have been validating for publishers, as well.” The like count has historically been one of the... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-27 20:39:27 UTC ]
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Jaipur BookMark Estimates Indian Publishing Worth $20 Billion

Organizers of the Jaipur BookMark estimate the Indian book market is worth $20 billion, while noting that ebook sales were down 20% this past year. The post Jaipur BookMark Estimates Indian Publishing Worth $20 Billion appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-27 00:00:00 UTC ]
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Conde Nast Editors to Create Articles, Videos for Advertisers

Glossy magazine publisher Conde Nast, which owns Vogue and Vanity Fair, is enlisting its editors to consult with advertisers and help them create articles and images.The move -- which comes with the rollout of 23 Stories by Conde Nast, a new department charged with creating content for brands --... Continue reading at Advertising Age

[ Advertising Age | 2015-01-27 00:00:00 UTC ]
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So You Want to Be a Famous Self-Published Author?

Veteran author Warren Adler offers a reality check for would-be authors who believe fame and fortune is just a book away. The post So You Want to Be a Famous Self-Published Author? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-26 00:00:00 UTC ]
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Turkey to Facebook: ban pages that insult the Prophet Mohammad or we'll block you

Over the weekend a court in Turkey told Facebook to block several pages that had been deemed to insult the Prophet Mohammad. A court order was delivered to the social network with the threat that if Facebook failed to comply, the site would be completely blocked in Turkey. Turkey's banging of... Continue reading at Betanews

[ Betanews | 2015-01-26 00:00:00 UTC ]
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Blizzard Causes NY Publishers to Close Offices

Although the blizzard bearing down on the Northeast was not as intense as meteorologists had predicted, the Big Five are taking the tack of many companies: shutting down offices and encouraging employees to work from home. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-26 00:00:00 UTC ]
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How Alliances Bolster Latin American Indie Publishing

A quintet of editors from Argentina and Mexico discuss the boom and future of independent publishing in Latin America. The post How Alliances Bolster Latin American Indie Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-26 00:00:00 UTC ]
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Comics Legend Stan Lee Is First Person To Upload Video To LiveJournal

Native video support is here, true believers!From being a comic book innovator to the only person to appear onscreen in every Marvel Universe movie, Stan Lee has had a lot of firsts in his life. This week he added another to the list—becoming the first person to upload a video to the blogging... Continue reading at Fast Company

[ Fast Company | 2015-01-24 00:00:00 UTC ]
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Digiday Podcast Ep 2. Make or break time for VC-backed publishers

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[ Digiday | 2015-01-23 00:00:00 UTC ]
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DFB to publish paperback edition of Running Girl

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[ The Bookseller | 2015-01-23 00:00:00 UTC ]
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Editorial & Production Internship at Publishing Perspectives

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[ Publishing Perspectives | 2015-01-23 00:00:00 UTC ]
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Yellow Kite to publish Yoga Girl lifestyle book

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[ The Bookseller | 2015-01-23 00:00:00 UTC ]
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Angry Birds creator to publish YA series

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[ The Bookseller | 2015-01-23 00:00:00 UTC ]
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Saqi Books Will Once Again Be Publishing in English

The Bookseller reports that Saqi Books will be resume its English-language publishing program with plans to release as many as ten titles per year. The post Saqi Books Will Once Again Be Publishing in English appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-23 00:00:00 UTC ]
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[ Folio Magazine | 2015-01-23 00:00:00 UTC ]
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[ The Christian Science Monitor | 2015-01-22 00:00:00 UTC ]
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[ Publishing Perspectives | 2015-01-22 00:00:00 UTC ]
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Landgrebe made publisher at Germany's Suhrkamp

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[ The Bookseller | 2015-01-22 00:00:00 UTC ]
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Image Comics Is Now the #2 Graphic Novel Publisher

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[ Publishers Weekly | 2015-01-21 00:00:00 UTC ]
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[ BBC News | 2015-01-21 00:00:00 UTC ]
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Facebook cracks down on hoaxes and spam in its latest news feed tweak

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[ The Guardian | 2015-01-21 00:00:00 UTC ]
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