By hiding likes and video views, Facebook could force publishers to shift strategies

Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the atmosphere on the platform. “We will gather feedback to understand whether this change will improve people’s experiences,” a Facebook spokeswoman said in an e-mail statement to AdAge. Such a change, if made permanent, could ultimately affect publishers and brands looking for visibility on the social network, according to marketing and publishing execs. The theory goes that like counts add social undue pressure on the average user, who might begin to put too much weight on how popular (or not) their posts are on Facebook. The rationale goes that if Facebook were to no longer show users how many likes a given post received, then it might generate less anxiety around sharing on Facebook. “People are using the ‘like’ counter as way to measure their self-worth,” says David Cohn, senior director of AlphaGroup, which is a tech incubator within the publishing group Advanced Local. Likes, or lack thereof, may be stressful for everyday users, but they are partly how publishers and brands measure their actual worth on Facebook. “Just as the likes have been validation for users,” Cohn says, “they have been validating for publishers, as well.” The like count has historically been one of the... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-27 20:39:27 UTC ]
News tagged with: #measure theirself-worth #senior director #tech incubator #lack thereof #algorithm relies #trial system #changetheireditorial decisions #video-sharing app #ranking formula #emphasizing messages #viral videos #rival snapchat #ways rose #featuring images #recently begun

Other Publishing stories related to: ' By hiding likes and video views, Facebook could force publishers to shift strategies '


VIDEO: Meet the Author: Kate Saunders

Nick Higham meets Kate Saunders who has won the Costa children's book award for Five Children on the Western Front. Continue reading at BBC News

[ BBC News | 2015-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #costa children #kate saunders #book award


Facebook Guts The Design Firm Behind Medium

Two words: talent grab.You may not recognize the Toronto-based design firm Teehan+Lax, but you probably know some of the hit products it's behind, like the social publishing platform Medium and the reading app Readability. Now, the firm is closing, as Facebook—in a play for total publishing... Continue reading at Fast Company

[ Fast Company | 2015-01-20 00:00:00 UTC ]
More news stories like this |


Unbound appeal to publish late Paul Sidey's book

A crowdfunding appeal to publish a book by the late Paul Sidey, Hutchinson’s former editorial director, has been set up on Unbound. Sidey, who died in September 2014, worked at Hutchinson for 31 years before retiring in early 2012. His authors included Ruth Rendell and the late Richard... Continue reading at The Bookseller

[ The Bookseller | 2015-01-20 00:00:00 UTC ]
More news stories like this |


Second Facebook Book Club choice looks at violence

Mark Zuckerberg’s second book for his Facebook book club is The Better Angels of Our Nature by Steven Pinker (Penguin). The book is currently showing as not in stock on Amazon.co.uk until January 21st, and on Amazon.com until January 24th. The book is showing as available on the Waterstones’... Continue reading at The Bookseller

[ The Bookseller | 2015-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mark zuckerberg


Big Changes at Penguin Publishing Group

Madeline McIntosh, who was named president of the Penguin Publishing Group last September, put her own stamp on the division last week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #madeline mcintosh #named president


Madrid's 24symbols partners with Facebook for Internet.org

NEW YORK, NY -- 14th January 2015: Justo Hidalgo, founder and chief development officer of Madrid-based 24symbols digital subscription reading service, has announced today during Digital Book World Conference + Expo that the company is in a partnership with Facebook for its Internet.org programme. Continue reading at The Bookseller

[ The Bookseller | 2015-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #justo hidalgo #announced today


DBW Panel : Can Publishers Take Advantage of Reader Data?

Publishers are awash in data about readers' habits. Now: what to do with it all? Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reader data


Mark Zuckerberg defends Facebook censorship despite Charlie Hebdo support

Says his condemnation of Paris attack was to support freedom of expression but sees ‘tricky calculus’ in countries where that’s restrictedFacebook’s chief executive, Mark Zuckerberg, has defended his decision to condemn the recent terrorist attack on Charlie Hebdo magazine on free speech... Continue reading at The Guardian

[ The Guardian | 2015-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mark zuckerberg #paris attack #status update


In Colombia, Facebook Partners with 24symbols for Free Books

For the first time, Facebook's Internet.org app has bundled free ebooks with its services, starting in Colombia with 24symbols. The post In Colombia, Facebook Partners with 24symbols for Free Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free books


Publishers 'need to standardise OA policies'

Publishers need to standardise their Open Access publishing policies to reduce confusion among authors, while steps such as aggregated billing for Article Processing Charges could help with the administrative burden, according to a newly released report from the Copyright Clearance Centre.  Continue reading at The Bookseller

[ The Bookseller | 2015-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #administrative burden


No, we haven’t banned books on pigs – but sensitivity is key in global publishing | Jane Harley

At Oxford University Press we have to balance children’s cultural and learning needs, while retaining some healthy common senseGiven that our editorial guidelines that reference pigs and pork have been in place for as long as I can remember, little did I imagine that they would attract... Continue reading at The Guardian

[ The Guardian | 2015-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publish books #positive impact #real difference


How HuffPo woos Facebook hoppers with personalization

The Huffington Post is the latest publisher to give readers more personalized content on article pages. The post How HuffPo woos Facebook hoppers with personalization appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2015-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #huffington post #latest publisher #give readers #article pages


Force Your Children To Love Architecture With These Cutesy Picture Books

Curtain walls get kid-friendly. Here's a conundrum for overeager design-loving parents everywhere: How do you explain to a seven-year-old the wonders of Le Corbusier's Villa Savoye or Mies van der Rohe's Seagram Building? How do you make a pre-teen see the beauty of the built world, and the... Continue reading at Fast Company

[ Fast Company | 2015-01-14 00:00:00 UTC ]
More news stories like this |


Harry Potter's World Like You've Never Seen It Before: Illustrated

Publishers Scholastic and Bloomsbury are re-releasing the series with full-color illustrations.Between author J.K. Rowling's fan hub experience Pottermore and a slew of fans bringing elements of Harry Potter's world to life (Marauder's Map, a seven-book saga in one), the boy who lived lives on,... Continue reading at Fast Company

[ Fast Company | 2015-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter #publishers scholastic


Five Trade Publishing Predictions for 2015

The CEO of Publishing Technology offers his five predictions for trade publishing in 2015, including more hybrid pubs, content marketing and mobile reading. The post Five Trade Publishing Predictions for 2015 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trade publishing #content marketing #mobile reading


HC Folding Harlequin U.K. Into London Operation; Aligning NA Sales Forces

As HarperCollins' integration of Harlequin moves forward, HC announced that it will be making Harlequin UK (HUK) a division of its U.K. business, while in North America it will align HC's and Harlequin's sales forces. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #london operation #sales forces


Farage to publish pre-election book with Biteback

Biteback Publishing has signed a new book by UK Independence Party (UKIP) leader Nigel Farage. The Purple Revolution: The Year that Changed Everything was signed by Biteback m.d. Iain Dale in a deal with Charlie Brotherstone at Ed Victor. Continue reading at The Bookseller

[ The Bookseller | 2015-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #biteback publishing #iain dale #charlie brotherstone #ed victor


Short Takes: Religion Publishing News Briefs, January 14, 2015

Catholic publishers elect new board members; Barbour author honored twice; Lucado’s latest is Family’s Book of the Year; Zondervan author on four-city tour; IVP a Best Workplace for Sixth Year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sixth year #short takes #board members #zondervan author


DCMS stats: wider publishing industry worth £9.9bn in 2013

The wider publishing industry – including book, journal, newspaper and magazine publishing - was worth more than £9.9bn to the UK economy in 2013, 3.2% up from the year before, according to newly released government statistics. The rise is slightly above the 2013 UK annual inflation rate of 2.5%. Continue reading at The Bookseller

[ The Bookseller | 2015-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk economy


Time Inc. Tries Out New Digital Strategy with Curated DIY Site

Time Inc., the nation's largest magazine publisher, introduced a new website on Monday that collects articles about do-it-yourself projects and home decor from its magazines and several dozen partner websites, including Apartment Therapy.The new site, called "The Snug," is aimed at millennials... Continue reading at Advertising Age

[ Advertising Age | 2015-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital strategy #deliver content #evelyn webster #exec vp