After putting in a quarter-century as the head of CBS’s marketing efforts, George Schweitzer has begun mapping out his final campaign. The network’s marketing director will step down from his post at the end of the 2019-20 broadcast season, whereupon he’ll transition to a new role as a special advisor to the company. Schweitzer’s final year on the job will kick off with a new title; from now through May, he’ll serve as chairman, CBS marketing. Stepping into the on-deck circle is Amazon Studios head of marketing Mike Benson, who joins join CBS in October as president and chief marketing officer. Both execs will report to CBS Chief Creative Officer David Nevins. “George Schweitzer is a marketing legend whose leadership and showmanship have defined both excellence and innovation,” Nevins said in a statement released this afternoon. “His resume of accomplishment spans every division and daypart of CBS, with boundless admiration and respect for his work coming from every corner of the company." Schweitzer over the course of his CBS tenure has been instrumental in promoting everything from the Super Bowl and “Late Show with David Letterman” to primetime entertainment programs such as “CSI,” “Survivor,” “Everybody Loves Raymond” and “The Big Bang Theory.” Twice named to the Ad Age Marketing 100—examples of his brainstorming may be found here and here—Schweitzer joined CBS back in 1972 as a member of the production team. To say that Schweitzer has enjoyed an eclectic career... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-17 18:55:53 UTC ]
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Erica James is leaving Orion after 25 years to join HQ in a three-book deal, reuniting the author with her former editor Kate Mills. Continue reading at The Bookseller
[ The Bookseller | 2020-05-27 03:31:59 UTC ]
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Dean Chance, the former m.d of Carlton Books and current group commercial director of Welbeck Publishing Group, is leaving the firm. Continue reading at The Bookseller
[ The Bookseller | 2020-05-19 13:23:04 UTC ]
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Laura Deacon, currently editorial director at Amazon Publishing, is joining Bookouture in August as publishing director. Continue reading at The Bookseller
[ The Bookseller | 2020-05-19 06:24:11 UTC ]
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Hodder & Stoughton is to publish a new title in Elizabeth George's Inspector Lynley series next year. Continue reading at The Bookseller
[ The Bookseller | 2020-05-04 23:17:30 UTC ]
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The journalist digs deep into the past in this touching debut book on sexuality, gender identity and the power of family. Continue reading at HuffPost
[ HuffPost | 2020-04-28 09:45:09 UTC ]
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For the past six years, Independent Bookstore Day—billed as a “one-day national party that takes place at indie bookstores across the country”—has taken place on the last Saturday of April. (That’s tomorrow!) It’s usually a fun, light-hearted, occasionally raucous spring day where book lovers go... Continue reading at Electric Literature
[ Electric Literature | 2020-04-24 11:00:00 UTC ]
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This is Personal Space: The Memoir Show, with Sari Botton. On this episode, Botton speaks with Samantha Irby about her recently released essay collection, Wow, No Thank You. Irby discusses what it was like to move to a small town in the country after a lifetime of city living, how people wearing... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-16 20:00:01 UTC ]
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News Corp columnists and other Pell supporters say the national broadcaster conducted a ‘crusade’ against the cardinalThe ABC has backed its journalists and its reporting on George Pell after the cardinal’s release from jail prompted a spate of attacks on the national broadcaster by Pell... Continue reading at The Guardian
[ The Guardian | 2020-04-07 17:30:02 UTC ]
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Niki Chang is leaving The Good Literary Agency (TLGA) to join David Higham Associates (DHA) in April as a literary agent. Continue reading at The Bookseller
[ The Bookseller | 2020-03-24 09:01:20 UTC ]
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London Book Fair director Jacks Thomas submitted her resignation in September, and planned to announce her departure at the 2020 fair, which was canceled because of coronavirus. The post Jacks Thomas Leaves Reed and London Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-03-17 15:13:03 UTC ]
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DK c.e.o. Ian Hudson is leaving the firm after three-and-a-half years at the helm, with Carsten Coesfeld appointed as his successor. Continue reading at The Bookseller
[ The Bookseller | 2020-03-03 05:39:52 UTC ]
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Ebury fiction publishing director Gillian Green is joining Pan Macmillan on a 12-month maternity leave contract. Continue reading at The Bookseller
[ The Bookseller | 2020-02-25 11:52:38 UTC ]
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Simon Mackay is to leave his role as head of book sales and retail at the Edinburgh International Book Festival in spring 2020 to take on a new project. Continue reading at The Bookseller
[ The Bookseller | 2020-02-24 21:36:55 UTC ]
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Two top executives at newspaper publisher Tribune are stepping down as the company deals with its largest shareholder, a hedge fund known for cutting newsroom jobs, and navigates the ongoing shift to online media Continue reading at ABC News
[ ABC News | 2020-02-03 23:48:57 UTC ]
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In a memo to Macmillan employees, Steve Rubin announced that, having just completed his 10th year at the company’s Henry Holt division, “this is the perfect time to move on.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-01-14 05:00:00 UTC ]
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Former Waterstones events manager Rosie Beaumont-Thomas has joined the Royal Society of Literature (RSL) to lead events programming for its 200th anniversary. Continue reading at The Bookseller
[ The Bookseller | 2020-01-07 16:46:33 UTC ]
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Literary agent Marilia Savvides has left PFD to join management and production firm 42. Continue reading at The Bookseller
[ The Bookseller | 2020-01-06 18:38:34 UTC ]
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Boris Kachka, whose tenure as books editor at 'New York' magazine saw the publication experiment with tripling its book coverage, will succeed former books editor Carolyn Kellogg at the 'Los Angeles Times.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-01-03 05:00:00 UTC ]
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Sasha Quinton, who moved to Barnes & Noble in March as v-p and general merchandise manager, will take over as president of Scholastic's book fair business on January 1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-20 05:00:00 UTC ]
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Simon & Schuster president and c.e.o. Carolyn Reidy has hailed the publisher's "expanded opportunities" following the recent CBS Viacom merger in her end-of-year letter to staff. Continue reading at The Bookseller
[ The Bookseller | 2019-12-18 20:23:10 UTC ]
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