After putting in a quarter-century as the head of CBS’s marketing efforts, George Schweitzer has begun mapping out his final campaign. The network’s marketing director will step down from his post at the end of the 2019-20 broadcast season, whereupon he’ll transition to a new role as a special advisor to the company. Schweitzer’s final year on the job will kick off with a new title; from now through May, he’ll serve as chairman, CBS marketing. Stepping into the on-deck circle is Amazon Studios head of marketing Mike Benson, who joins join CBS in October as president and chief marketing officer. Both execs will report to CBS Chief Creative Officer David Nevins. “George Schweitzer is a marketing legend whose leadership and showmanship have defined both excellence and innovation,” Nevins said in a statement released this afternoon. “His resume of accomplishment spans every division and daypart of CBS, with boundless admiration and respect for his work coming from every corner of the company." Schweitzer over the course of his CBS tenure has been instrumental in promoting everything from the Super Bowl and “Late Show with David Letterman” to primetime entertainment programs such as “CSI,” “Survivor,” “Everybody Loves Raymond” and “The Big Bang Theory.” Twice named to the Ad Age Marketing 100—examples of his brainstorming may be found here and here—Schweitzer joined CBS back in 1972 as a member of the production team. To say that Schweitzer has enjoyed an eclectic career... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-17 18:55:53 UTC ]
News tagged with:
#tom clancy
#high castle
#executive vp
#bright future
#entrepreneurial spirit
#time warner
Editorial director for Weidenfeld & Nicolson (W&N), Paul Murphy, is leaving his role after more than eight years with Orion, following a “review" of the imprint's non-fiction commissioning team. Continue reading at The Bookseller
[ The Bookseller | 2019-05-27 22:34:20 UTC ]
More news stories like this | News stories tagged with:
#non-fiction team
#paul murphy
George R R Martin has set himself a deadline for the penultimate Game of Thrones book, The Winds of Winter, saying if he has not finished the novel by August 2020 then fans should “imprison” him in a small cabin until it is done. Continue reading at The Bookseller
[ The Bookseller | 2019-05-23 19:11:36 UTC ]
More news stories like this | News stories tagged with:
#thrones book
is expanding its parental leave policy effective immediately, the company said in a release. Founder Michael Bloomberg made the announcement Tuesday to his employees to expand the gender-neutral... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2019-05-15 22:01:31 UTC ]
More news stories like this |
George R R Martin has dismissed claims that he has secretly finished the final two books in his Song of Ice and Fire series. Continue reading at The Bookseller
[ The Bookseller | 2019-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#dismissed claims
#fire series
Hodder & Stoughton has scooped two novels from debut author and Times fashion editor Harriet Walker. Continue reading at The Bookseller
[ The Bookseller | 2019-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hodder stoughton
Janet Smyth is stepping down from her role of children and education programme manager at the Edinburgh International Book Festival after eight years. Continue reading at The Bookseller
[ The Bookseller | 2019-05-03 00:00:00 UTC ]
More news stories like this |
Faber’s international and digital sales director Miles Poynton is leaving the company after 12 years. Continue reading at The Bookseller
[ The Bookseller | 2019-04-27 00:00:00 UTC ]
More news stories like this |
Sphere non-fiction publisher Adam Strange has stepped down from his role and has left Little, Brown after 12 years with the company. Continue reading at The Bookseller
[ The Bookseller | 2019-04-24 00:00:00 UTC ]
More news stories like this |
Bonnier Books UK senior marketing manager Clarissa Pabi is moving to Acast to become the podcast company’s UK content manager. Continue reading at The Bookseller
[ The Bookseller | 2019-04-19 00:00:00 UTC ]
More news stories like this |
Dan Fogelman, the creator of “This is Us,” shared the story in a heartwarming Twitter thread. Continue reading at The Huffington Post
[ The Huffington Post | 2019-04-18 21:29:01 UTC ]
More news stories like this |
On Monday, the Los Angeles Times won the Pulitzer Prize for investigative reporting for articles that exposed Dr. George Tyndall, the USC gynecologist accused of sexually abusing hundreds of students. Below are excerpts from the entry The Times submitted for consideration. How did the story come... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pulitzer prize
#investigative reporting
Among those facing contempt charges are Nine Entertainment Co, the Age, Macquarie Media and several News Corp publicationsThree dozen journalists and publishers are to face court on Monday over their coverage of Cardinal George Pell’s trial for child sex abuse, with prosecutors seeking fines and... Continue reading at The Guardian
[ The Guardian | 2019-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#macquarie media
#jail terms
Anne Sarrag, head of children’s reading at The Reading Agency and founder of the Summer Reading Agency, is stepping down from her post to pursue a freelance career. Continue reading at The Bookseller
[ The Bookseller | 2019-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#reading agency
Headline publicity manager Phoebe Swinburn is moving to Midas PR after five years at the Hachette imprint. Continue reading at The Bookseller
[ The Bookseller | 2019-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#midas pr
Baltimore Mayor Catherine Pugh will leave office at midnight over a scandal caused by her self-published Healthy Holly books. Continue reading at Slate
[ Slate | 2019-04-02 00:00:00 UTC ]
More news stories like this |
Baltimore Mayor Catherine Pugh, facing a call by Gov. Larry Hogan for a criminal investigation into the book deal that paid her hundreds of thousands of dollars, announced Monday that she will take an indefinite leave of absence because of her health. The Democratic mayor’s office issued a... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#indefinite leave
#healthy holly
#book controversy
#larry hogan
#book deal
#announced monday
#democratic mayor
#office issued
Bonnier Books' acquisitions director and publisher Natalie Jerome has parted ways with the company after two years. Continue reading at The Bookseller
[ The Bookseller | 2019-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bonnier books
#acquisitions director
#parted ways
Anna Sophia Watts has left her editor role at Bodley Head to join thinktank Nesta, with Lauren Howard joining as editorial assistant. Continue reading at The Bookseller
[ The Bookseller | 2019-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#editor role
#bodley head
#editorial assistant
Eugenie Furniss is leaving the agency she founded to join management and production company 42 as a literary agent. Continue reading at The Bookseller
[ The Bookseller | 2019-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#eugenie furniss
#literary agent
Hodder crime and fiction publisher Ruth Tross is joining Bookouture as a publishing director while Claire Bord will start commissioning the digital imprint’s first non-fiction titles. Continue reading at The Bookseller
[ The Bookseller | 2019-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#claire bord
#digital imprint
#non-fiction titles