After putting in a quarter-century as the head of CBS’s marketing efforts, George Schweitzer has begun mapping out his final campaign. The network’s marketing director will step down from his post at the end of the 2019-20 broadcast season, whereupon he’ll transition to a new role as a special advisor to the company. Schweitzer’s final year on the job will kick off with a new title; from now through May, he’ll serve as chairman, CBS marketing. Stepping into the on-deck circle is Amazon Studios head of marketing Mike Benson, who joins join CBS in October as president and chief marketing officer. Both execs will report to CBS Chief Creative Officer David Nevins. “George Schweitzer is a marketing legend whose leadership and showmanship have defined both excellence and innovation,” Nevins said in a statement released this afternoon. “His resume of accomplishment spans every division and daypart of CBS, with boundless admiration and respect for his work coming from every corner of the company." Schweitzer over the course of his CBS tenure has been instrumental in promoting everything from the Super Bowl and “Late Show with David Letterman” to primetime entertainment programs such as “CSI,” “Survivor,” “Everybody Loves Raymond” and “The Big Bang Theory.” Twice named to the Ad Age Marketing 100—examples of his brainstorming may be found here and here—Schweitzer joined CBS back in 1972 as a member of the production team. To say that Schweitzer has enjoyed an eclectic career... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-17 18:55:53 UTC ]
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Emma House, deputy chief executive of the Publishers Association, is leaving the organisation after 10 years. Continue reading at The Bookseller
[ The Bookseller | 2019-09-11 14:07:31 UTC ]
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After 12 years, Sabrina Caluori, executive vice president of digital media and marketing at HBO, is leaving the network. Caluori broke the news in a LinkedIn post, recounting the numerous events and initiatives her team has brought to life at HBO and thanking them for their hard work. As of now,... Continue reading at AdWeek
[ AdWeek | 2019-09-10 21:48:25 UTC ]
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Transworld's marketing director Janine Giovanni will be leaving the company in October after 30 years to set up a new coaching venture; Vicky Palmer and Tom Chicken have been promoted at Transworld as a result. Continue reading at The Bookseller
[ The Bookseller | 2019-09-09 08:23:54 UTC ]
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Richard Crawford shows how the composer skipped across the line between “high” and “low” art. Continue reading at The Washington Post
[ The Washington Post | 2019-09-06 12:22:27 UTC ]
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Springer Nature's c.e.o. Daniel Ropers has stepped down, with chief commercial officer Frank Vrancken Peeters to take on the role with immediate effect. Continue reading at The Bookseller
[ The Bookseller | 2019-09-05 02:58:17 UTC ]
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Hachette Children’s Group editorial director Jessica Tarrant has left the firm to join children’s audio start-up Yoto as its content director. Continue reading at The Bookseller
[ The Bookseller | 2019-09-04 20:18:35 UTC ]
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Jennifer Hewson will join Lutyens & Rubinstein as an associate agent later this month. Continue reading at The Bookseller
[ The Bookseller | 2019-09-04 16:25:59 UTC ]
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Actor George Takei shares "They Called Us Enemy" with L.A. Times Book Club readers Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-09-04 14:00:30 UTC ]
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Mark Searle, publisher at Bright Press at The Quarto Group, will join DK as publishing director of licensing in November. Continue reading at The Bookseller
[ The Bookseller | 2019-09-03 02:29:25 UTC ]
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Elise Burns is leaving Bloomsbury to join Bonnier Books UK as its new trade sales and export director. Continue reading at The Bookseller
[ The Bookseller | 2019-09-02 22:43:52 UTC ]
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George Takei's graphic memoir "They Called Us Enemy" depicts his childhood years in an internment camp during World War II. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-08-30 17:37:01 UTC ]
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HarperCollins’ Tom Killingbeck is joining Viking as editorial director as Jack Ramm leaves the PRH imprint to set up an editorial services company. Continue reading at The Bookseller
[ The Bookseller | 2019-08-28 12:08:27 UTC ]
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Jamie Oliver’s Veg (Michael Joseph) has leapt straight into the UK Official Top 50 number one spot, selling 24,261 copies through Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2019-08-28 05:37:15 UTC ]
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George R R Martin has been honoured with the International Recognition Award at this year’s An Post Irish Book Awards for his contribution to fantasy and science fiction. Continue reading at The Bookseller
[ The Bookseller | 2019-08-20 07:23:59 UTC ]
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Publisher Kerry Enzor is leaving Quarto to lead a new Quercus imprint focused on international non-fiction originated entirely in-house. Continue reading at The Bookseller
[ The Bookseller | 2019-08-18 12:13:03 UTC ]
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John Murray has scooped George Soros's "most powerful take on the world today" as the investor and philanthropist addresses the dangers faced by civilization. Continue reading at The Bookseller
[ The Bookseller | 2019-08-14 22:25:13 UTC ]
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Simon & Schuster owner CBS has announced a merger with entertainment giant Viacom, reuniting the two firms that split in 2006. Continue reading at The Bookseller
[ The Bookseller | 2019-08-14 06:23:37 UTC ]
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The L.A. Times Book Club hosts George Takei ('They Called Us Enemy') and Michael Connelly ('The Night Fire'). Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-08-10 14:00:32 UTC ]
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A San Diego Comic-Con attendee meets George Takei and discusses the impact he and his graphic memoir had on this reader's outlook and activism. Continue reading at Book Riot
[ Book Riot | 2019-07-31 10:39:38 UTC ]
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Hello from Book Marks, Lit Hub’s “rotten tomatoes for books!” How It Works: Every day, our staff scours the most important and active outlets of literary journalism—from established national broadsheets to regional weeklies and alternative litblogs—and logs their book reviews. Each of those... Continue reading at Literrary Hub
[ Literrary Hub | 2019-07-26 16:00:10 UTC ]
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