After putting in a quarter-century as the head of CBS’s marketing efforts, George Schweitzer has begun mapping out his final campaign. The network’s marketing director will step down from his post at the end of the 2019-20 broadcast season, whereupon he’ll transition to a new role as a special advisor to the company. Schweitzer’s final year on the job will kick off with a new title; from now through May, he’ll serve as chairman, CBS marketing. Stepping into the on-deck circle is Amazon Studios head of marketing Mike Benson, who joins join CBS in October as president and chief marketing officer. Both execs will report to CBS Chief Creative Officer David Nevins. “George Schweitzer is a marketing legend whose leadership and showmanship have defined both excellence and innovation,” Nevins said in a statement released this afternoon. “His resume of accomplishment spans every division and daypart of CBS, with boundless admiration and respect for his work coming from every corner of the company." Schweitzer over the course of his CBS tenure has been instrumental in promoting everything from the Super Bowl and “Late Show with David Letterman” to primetime entertainment programs such as “CSI,” “Survivor,” “Everybody Loves Raymond” and “The Big Bang Theory.” Twice named to the Ad Age Marketing 100—examples of his brainstorming may be found here and here—Schweitzer joined CBS back in 1972 as a member of the production team. To say that Schweitzer has enjoyed an eclectic career... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-17 18:55:53 UTC ]
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Did you know that master fantasist George R.R. Martin opened his own movie theater in Santa Fe, the Jean Cocteau Cinema? Well, now he’s opening a bookstore next door, Beastly Books. As Martin writes, on his blog: We’ve been doing amazing author events at the Jean Cocteau Cinema ever since we... Continue reading at Literrary Hub
[ Literrary Hub | 2019-12-16 16:24:28 UTC ]
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Temple earned strong reviews over her eight years at the Copyright Office, including the last three years as its leader. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-09 05:00:00 UTC ]
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The merger of Simon & Schuster parent company CBS with US mass media conglomerate Viacom has been completed. Continue reading at The Bookseller
[ The Bookseller | 2019-12-06 12:57:56 UTC ]
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The merger of Simon & Schuster parent company CBS with Viacom was completed yesterday afternoon. The new ViacomCBS will have combined sales of about $28 billion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-05 05:00:00 UTC ]
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Transworld’s rights director Helen Edwards is leaving the publisher later this month as a result of its rights reorganisation. Continue reading at The Bookseller
[ The Bookseller | 2019-12-03 09:48:03 UTC ]
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Sophie Allen is leaving Octopus imprint Kyle Books after 16 years to join Pavilion as commissioning editor. Continue reading at The Bookseller
[ The Bookseller | 2019-12-02 20:55:52 UTC ]
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A selection of books published this week; plus, a peek at what our colleagues around the newsroom are reading. Continue reading at The New York Times
[ The New York Times | 2019-11-26 10:00:05 UTC ]
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CBS won television’s weekly Nielsen crown, despite not having a prime-time football game, primarily because games on rival NBC and Fox had relatively lackluster showings Continue reading at ABC News
[ ABC News | 2019-11-19 21:25:56 UTC ]
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Dan Goldman and George Schall’s new graphic novel 'Chasing Echoes' is a comically driven story of a Jewish-American family’s search for their pre-Holocaust roots in the old country. In this 10-page excerpt we meet the unwieldy, indeed, dysfunctional clan as they arrive in Poland at a time when... Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-19 05:00:00 UTC ]
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Nielsen says LSU-Alabama game had the highest ratings for any regular season college football game in eight years Continue reading at ABC News
[ ABC News | 2019-11-12 23:02:58 UTC ]
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Scholastic’s publisher for fiction and picture books, Sam Smith, is leaving the firm to join Macmillan Children’s Books (MCB). Continue reading at The Bookseller
[ The Bookseller | 2019-11-06 05:13:44 UTC ]
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Author Timothy J. Hillegonds shares three ideas on how to determine what to include and what to leave out of a memoir so that it supports the main themes of the book. The post But This Really Happened: What to Include and Leave Out of a Memoir by Timothy Hillegonds appeared first on Writer's... Continue reading at Writer's Digest
[ Writer's Digest | 2019-10-28 15:03:11 UTC ]
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Penguin Press has snapped up the latest book from George Monbiot in a "major deal". Continue reading at The Bookseller
[ The Bookseller | 2019-10-16 17:00:27 UTC ]
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Bounce trade marketing manager Graeme Williams is leaving the company to set up his own venture. Continue reading at The Bookseller
[ The Bookseller | 2019-09-26 22:16:56 UTC ]
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My friend George Richardson, who has died aged 94, spent most of his working life at Oxford University, including as chief executive of Oxford University Press (OUP) from the mid-1970s to the late 80s.He was born in Cricklewood, north London, to Christina, a homemaker, and George, a businessman.... Continue reading at The Guardian
[ The Guardian | 2019-09-26 16:53:02 UTC ]
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"They Called Us Enemy" is an L.A. Times Book Club selection. Sign up at latimes.com/bookclub. Join the discussion in the book club Facebook Group. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-09-25 15:00:59 UTC ]
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Rogers, Coleridge and White’s Peter Robinson is leaving the publishing industry after 30 years of being an agent. Continue reading at The Bookseller
[ The Bookseller | 2019-09-24 06:39:15 UTC ]
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Annette Thomas, c.e.o. of the Web of Science Group at Clarivate Analytics, has left the company following a restructure which sees Mukhtar Ahmed, formerly president of its Life Sciences division, become president of a new Science Group, which spans both the Web of Science and Life... Continue reading at The Bookseller
[ The Bookseller | 2019-09-23 04:06:44 UTC ]
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He filed the lawsuit in response to interviews on “CBS This Morning” with two women who accused him of sexual misconduct. Continue reading at The New York Times
[ The New York Times | 2019-09-12 20:59:59 UTC ]
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Emma House, deputy chief executive of the Publishers Association, is leaving the organisation after 10 years. Continue reading at The Bookseller
[ The Bookseller | 2019-09-11 14:07:31 UTC ]
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